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                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Investigation




                                      The Art of Skywriting - The Demise of the Tag Cloud
  © Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
fi




    The Art of Skywriting - The Demise of the Tag Cloud
fi




    The Art of Skywriting - The Demise of the Tag Cloud
fi




                                                          5



    The Art of Skywriting - The Demise of the Tag Cloud
fi




                                                          5



    The Art of Skywriting - The Demise of the Tag Cloud
fi




                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
fi




                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Prosecution




                                      The Art of Skywriting - The Demise of the Tag Cloud
  © Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 1




The Art of Skywriting - The Demise of the Tag Cloud
11



The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 2
                                                                      11



The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 3

The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
Suspect No. 4

                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 5

The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
Suspect No. 6

The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
• Large tags attract attention
• People scan for tags
• Centre tags attract attention
• Upper left quadrant gets
 more attention
• Suboptimal support for
 searching for specifics


               The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Defense




          The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
fl




    The Art of Skywriting - The Demise of the Tag Cloud
fl




    The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
17



The Art of Skywriting - The Demise of the Tag Cloud
17



The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
• Uses popular search keyword
                                                        terms into a Tag Cloud
                                                     • Has same display and usability
                                                        issues
                                                     • Information base larger with
                                                        better weighted distribution
                                                     • Open to trending

                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
• Take a topic of interest
• Display Tag Cloud for that topic
 of related and subtopics
• Increase information findability
 on small population tags
• Increase serendipitous find


               The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Verdict




                                      The Art of Skywriting - The Demise of the Tag Cloud
  © Image copyright istockphoto.com
?



The Art of Skywriting - The Demise of the Tag Cloud
The Community




                                                                 ?



           The Art of Skywriting - The Demise of the Tag Cloud
The Community




                                                                 The Users
                                                                             ?



           The Art of Skywriting - The Demise of the Tag Cloud
The Designers


The Community




                                                                     The Users
                                                                                 ?



           The Art of Skywriting - The Demise of the Tag Cloud
The Designers
                      The Search Engines

The Community




                                                                     The Users
                                                                                 ?



           The Art of Skywriting - The Demise of the Tag Cloud
The Designers
                      The Search Engines

The Community




                               Our Differences
                                                                     The Users
                                                                                 ?



           The Art of Skywriting - The Demise of the Tag Cloud
The Designers
                            The Search Engines

    The Community


    People with
Accessibility Issues
                                     Our Differences
                                                                           The Users
                                                                                       ?



                 The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
WE ARE
GUILTY
 The Art of Skywriting - The Demise of the Tag Cloud
The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
• Index or Button Clouds
                                                     • Combine with Search
                                                     • Overcome Accessibility Issues
                                                     • Explanation of the Tag Cloud
                                                     • Text Clouds
                                                     • Topical Grouping

                                    The Art of Skywriting - The Demise of the Tag Cloud
© Image copyright istockphoto.com
The Art of Skywriting - The Demise of the Tag Cloud
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The Art of Skywriting - The Demise of the Tag Cloud

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The Art of Skywriting - The Demise of the Tag Cloud

  • 1. © Image copyright istockphoto.com
  • 2. ? The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 3. The Art of Skywriting - The Demise of the Tag Cloud
  • 4. The Art of Skywriting - The Demise of the Tag Cloud
  • 5. The Art of Skywriting - The Demise of the Tag Cloud
  • 6. The Investigation The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 7. The Art of Skywriting - The Demise of the Tag Cloud
  • 8. The Art of Skywriting - The Demise of the Tag Cloud
  • 9. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 10. The Art of Skywriting - The Demise of the Tag Cloud
  • 11. The Art of Skywriting - The Demise of the Tag Cloud
  • 12. 5 The Art of Skywriting - The Demise of the Tag Cloud
  • 13. 5 The Art of Skywriting - The Demise of the Tag Cloud
  • 14. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
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  • 26. The Art of Skywriting - The Demise of the Tag Cloud
  • 27. The Art of Skywriting - The Demise of the Tag Cloud
  • 28. The Prosecution The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 29. The Art of Skywriting - The Demise of the Tag Cloud
  • 30. Suspect No. 1 The Art of Skywriting - The Demise of the Tag Cloud
  • 31. 11 The Art of Skywriting - The Demise of the Tag Cloud
  • 32. Suspect No. 2 11 The Art of Skywriting - The Demise of the Tag Cloud
  • 33. The Art of Skywriting - The Demise of the Tag Cloud
  • 34. Suspect No. 3 The Art of Skywriting - The Demise of the Tag Cloud
  • 35. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 36. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 37. Suspect No. 4 The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 38. The Art of Skywriting - The Demise of the Tag Cloud
  • 39. Suspect No. 5 The Art of Skywriting - The Demise of the Tag Cloud
  • 40. The Art of Skywriting - The Demise of the Tag Cloud
  • 41. Suspect No. 6 The Art of Skywriting - The Demise of the Tag Cloud
  • 42. The Art of Skywriting - The Demise of the Tag Cloud
  • 43. The Art of Skywriting - The Demise of the Tag Cloud
  • 44. The Art of Skywriting - The Demise of the Tag Cloud
  • 45. • Large tags attract attention • People scan for tags • Centre tags attract attention • Upper left quadrant gets more attention • Suboptimal support for searching for specifics The Art of Skywriting - The Demise of the Tag Cloud
  • 46. The Art of Skywriting - The Demise of the Tag Cloud
  • 47. The Defense The Art of Skywriting - The Demise of the Tag Cloud
  • 48. The Art of Skywriting - The Demise of the Tag Cloud
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  • 54. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 55. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 56. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 57. 17 The Art of Skywriting - The Demise of the Tag Cloud
  • 58. 17 The Art of Skywriting - The Demise of the Tag Cloud
  • 59. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
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  • 62. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
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  • 64. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 65. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 66. • Uses popular search keyword terms into a Tag Cloud • Has same display and usability issues • Information base larger with better weighted distribution • Open to trending The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 67. The Art of Skywriting - The Demise of the Tag Cloud
  • 68. • Take a topic of interest • Display Tag Cloud for that topic of related and subtopics • Increase information findability on small population tags • Increase serendipitous find The Art of Skywriting - The Demise of the Tag Cloud
  • 69. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 70. The Verdict The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 71. ? The Art of Skywriting - The Demise of the Tag Cloud
  • 72. The Community ? The Art of Skywriting - The Demise of the Tag Cloud
  • 73. The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  • 74. The Designers The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  • 75. The Designers The Search Engines The Community The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  • 76. The Designers The Search Engines The Community Our Differences The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  • 77. The Designers The Search Engines The Community People with Accessibility Issues Our Differences The Users ? The Art of Skywriting - The Demise of the Tag Cloud
  • 78. The Art of Skywriting - The Demise of the Tag Cloud
  • 79. WE ARE GUILTY The Art of Skywriting - The Demise of the Tag Cloud
  • 80. The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 81. • Index or Button Clouds • Combine with Search • Overcome Accessibility Issues • Explanation of the Tag Cloud • Text Clouds • Topical Grouping The Art of Skywriting - The Demise of the Tag Cloud © Image copyright istockphoto.com
  • 82. The Art of Skywriting - The Demise of the Tag Cloud
  • 83. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • The Art of Skywriting - The Demise of the Tag Cloud