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Cannabis Investor Pitch Deck


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This is an example of the Cannabis Investor Pitch Deck, based on our cannabis business plan template and cannabis growing financial model.

Published in: Economy & Finance
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Cannabis Investor Pitch Deck

  1. 1. PAGE1 www. PRESENTER: 2017 January Purpose: Do good for the People and Planet. Cannabis Investor Pitch Deck
  2. 2. PAGE2 AGENDA Project/Vision Market Opportunities Customers/Competitors 1 Sales Strategy 3 4 5 6 Ownership/Team Yields/Sales Forecast 2 7 Operational Plan Investments9 8 Financials
  3. 3. PAGE3 PROJECT/VISION To build a successful commercial cultivation facility and create a recognizable brand in a rapidly growing industry. CannaFarm is a new company which is intending to penetrate into the cannabis cultivation market, starting with one greenhouse in California. Our goals:  Own and operate a marijuana cultivation facility in the state of California.  Sell high-grade cannabis wholesale to dispensaries and edible manufacturers. Our vision is to become the stable and profitable marijuana cultivation company and also expand our facilities to 5 greenhouses. Our mission is to establish an innovative marijuana growing brand with affordable prices to the residence of City and other Cities in California.
  4. 4. PAGE4 MARKET TODAY The passage of initiatives in California, Nevada, Massachusetts, Maine, Florida, Arkansas, Montana, and North Dakota will add $7.4 billion to the 2020 market forecast bringing the overall market projection for legal adult-use and medical sales in the U.S. to $22.8 billion by 2020. That brings the compound annual growth rate (CAGR) to 28%. According expert projections, it is the best time for Canna Farm to launch business and “dip into” the fastest growing and budding sector. 0 5 10 15 20 25 inbillionsofdollars National Legal Sales of Cannabis Source:
  5. 5. PAGE5 MARKET TRENDS  By 2020 legal cannabis market would see a whopping $22.8 billion in total annual sales.  Recreational cannabis sales will account for more than half (53%) of the overall market by 2020. The biggest driver of growth in coming years is the legalization of marijuana in some forms by more states. Source:
  6. 6. PAGE6 KEY CUSTOMERS/COMPETITORS Number of Licensed Retail Marijuana Businesses as of August 1, 2016 Stores 440 Cultivations 583 Product Manufacturers 198 Testing Facilities 15 Number of Licensed Medical Marijuana Businesses as of August 1, 2016 Centres 531 Cultivations 801 Infused Product Manufacturers 242 Testing Facilities 13 Competitors Direct competitors for CannaFarm includes marijuana growers and whole sellers in California and also oil and concentrates manufactures. Customers Main customers are dispensaries and manufacturers of edible products and also whole buyers in the state of California.
  7. 7. PAGE7 SWOT ANALYSES S • In California the weather conditions are ideal for cultivating cannabis outside • Diversification of greenhouse cultivation and outdoor cultivation • Greenhouses will alow significantely decrease electricity bills and W • Product liability / legal issues • Enhanced risk of banking / financial / IRS scrutiny • Crop loss possibility due to pests, heat, human error • Difficulties with finding employees. Location is a bit remote and not much O • High growth industry • Trend toward greater cannabis legalization, including the use of cannabis for recreational purposes • Global Market T • A significant drop in wholesale pricing • Enforcement of federal law, uncertainty with president election • Possible California law changing • Indicators of a slowed global economy
  8. 8. PAGE8 ADVERTISING STRATEGY Three most effective strategies for legal marijuana companies are direct marketing at industry conferences and other events, building communities around marijuana-related concerns such as health and wellness and aggregating online cannabis publishers, which don’t raise any legal concerns. 420 Network Marketing themselves as “the advertising network for alternative lifestyle brands”, 420 Network offers both CPC and fixed price advertising options. 420 Click Women Grow Cannabrand Offering targeted Pay Per Click ads that display across their network of cannabis related websites, 420 Click can be a great option for getting service in front of an interested audience, and only be charged when someone clicks an ad. Founded in 2014, Women Grow is now the largest national network of cannabis professionals with Monthly Events for women & men in 45 cities across the US & Canada. Full-service cannabis branding agency, dedicated to the marketing of cannabis products and services Mantis Offers a solid and growing network of sites including The Cannabist, Leafly, The Daily Chronic, and more. Mantis reaches 6 million unique visitors each month.
  9. 9. PAGE9 Website with detail information. SEO optimization. Maintaining a high ranking in the Google and Bing/Yahoo search engines Mass Mailing using MailChimp or other services, noteworthy monthly newsletter AdWords. Testing various keywords to select familiar to topic and at the same time acceptable by Google’s algorithm: green, medicine, 502, infused, relaxing, stimulating, enhanced, alternative therapies, alternative medicine, natural, and others. Business events and conferences. Business and industry associations. The total marketing expenses is estimated over $70,000 for the first year MARKETING PLAN Advertising and articles in the thematic Magazines, including Dope, Cannabis Now, 420 Magazine, Marijuana Venture, MG Magazine Alternative Online Advertising Options, including Mantis, 420 Network, 420 Click, Women Grow, Cannabrand
  10. 10. PAGE10 OWNERSHIP/TEAM Performs management and market analysis functions. Researches cannabis industry protocols and business operations options. Manages the team of independent contractors. Oversees the completion of team tasks, evaluates work, and determines progress points. Interfaces with potential business subscribers, patients/customers, and affiliates. X: 50% ownership, Managing Director Performs management and market analysis functions. Researches cannabis industry protocols and business operations options. Manages the team of independent contractors. Oversees the completion of team tasks, evaluates work, and determines progress points. Interfaces with potential business subscribers, patients/customers, and affiliates. Y: 50% ownership, Operational Director The organizational structure is designed to maximize personnel, while maintaining flexibility in size and scope. Boardof Directors Marketing Director/Partner Managing Director/Partner Growers Trimmers Packaging Assistant Sales Representatives
  11. 11. PAGE11 OPERATIONAL PLAN Company Setting Up Security & Office Equipment Greenhouses 1-2 Office Building Vegetative Plants, indoor growing Building for MIP Equipment CO2 extraction equipment Greenhouses, 3-4 Hoophouse Flowering Plants, indoor growing Yield Greenhouses 5-6 Outdoor growing Flowering Plants, greenhouse growing Greenhouses 7-8 Yield, outdoor summer harvest Yield, greenhouses harvest Greenhouses, 9-10 Greenhouses, 11-12 While most businesses in any industry try to keep startup costs as low as possible, that isn’t necessarily the best way to proceed when opening a grow. Creating a cost-efficient cultivation site often involves investing in technology and processes that may result in a big near-term hit. Optimally, our goal is to be able to produce quality cannabis for $1 a gram.
  12. 12. PAGE12 REVENUE GENERATION MODEL Marketing Processes Marketing Strategies Marketing Skills & Activity Marketing ToolsLead Generation (Marketing) Sales Processes Sales Strategies Sales Skills & Activity Sales Tools Lead Conversion (Sales) Client Fulfilment Processes Services Diversification Client Fulfilment (Customer Service) CLIENTS PROSPECTS LOYAL CUSTOMERS
  13. 13. PAGE13 YIELDS FORECAST 224,000 1,344,000 1,344,000 1,344,000 1,344,000 - 112,000 224,000 280,000 280,000 - 500,000 1,000,000 1,500,000 2,000,000 Year 1 Year 2 Year 3 Year 4 Year 5 Outdoor Greenhouse As growing stage will start from January 2018, sales are projected to be started from the 2018 summer and they will significantly increase from the second year. Company intends to mix outdoor cultivation from April to October period and all around year greenhouse cultivation. Growth rate for revenue is about 550% for the second year and about 10% for the third year.
  14. 14. PAGE14 REVENUE FORECAST - 500 1,000 1,500 2,000 (2,000) - 2,000 4,000 6,000 8,000 10,000 Year 1 Year 2 Year 3 Year 4 Year 5 $000 Gross Profit Net Income Operating Expense Last week indoor flower spanned from $1,000 to $3,500 per pound; the median price was $2,000. Greenhouse flower spanned from $1,200 to $3,000 per pound; the median price was $1,500. Outdoor flower spanned from $1,000 to $2,000 per pound; the median price was $1,300.  Deal sizes for indoor flower ranged from 0.5 to 100 pounds.  Deal sizes for greenhouse flower ranged from 1 to 320 pounds.  Deal sizes for outdoor flower ranged from 1 to 200 pounds.
  15. 15. PAGE15 REVENUE FORECAST YEAR 1 YEAR 2 YEAR 3 Revenue 224,000 1,456,000 1,568,000 Direct Costs 304,193 954,853 951,307 Gross Profit -80,193 501,147 616,693 -36% 34% 39% Operating Expense Legal Fees & Licensing 10,000 3,333 3,333 Building maintenance 0 0 0 Equipment maintenance 0 0 0 Administrative expenses 3,600 3,600 3,600 Administrative Salaries 0 0 0 Community Service, Improvements 1,000 2,400 2,400 Sales & Marketing 12,400 74,000 79,600 Misc. 4,500 6,000 6,000 Total Operating Expense 31,500 89,333 94,933 Operating Income (EBITDA) -111,693 411,813 521,760 % of revenue -49.9% 28.3% 33.3% Depreciation and Amortization 24,798 26,143 26,143 Earnings Before Interest & Taxes (EBIT) -136,491 385,670 495,617 Income Tax 0 99,672 198,247 Net Income -136,491 285,999 297,370
  16. 16. PAGE16 PROJECT’S CASH FLOW $350,000 $1,000,000 $1,700,000 0 500,000 1,000,000 1,500,000 2,000,000 YEAR 1 YEAR 2 YEAR 3 Year 1 Construction & Growing Yearly revenue of about $200,000 Year 2 Yearly revenue of about $1,000,000 Year 3 Yearly revenue of about $1,500,000 The total investment required for the first year that the business starts operating is approximately $330,000: Owners - $150,000 and Loans - $180,000. Initial investments would cover start-up costs and fixed expenses until profit stability is achieved during first year.
  17. 17. PAGE17 INVESTMENTS $100,000 Greenhouses $30,000 Legal Fees & Licensing $3,000 $30,000 $70,000 Administrative Expenses Salaries Sales & Marketing $70,000 Land & Development $330,000 Investments needed Security Equipment$30,000
  18. 18. PAGE18 THANK YOU