Real estate agents can help maximize the financial outcome of a property sale or purchase by making strategic improvements that enhance value. A case study describes a commercial building that received only cosmetic upgrades like painting costing $10,000, increasing its sale price from $700,000 to $850,000. Another case discusses a fixer home in Berkeley Hills that sold for $1,250,000 after $100,000 in renovations like new decks and kitchen, up from an estimated $825,000. Preparing properties by addressing issues and balancing positive and negative characteristics can help overcome buyers' cognitive biases and lead to better decisions.

1. REAL ESTATE BY DESIGN Design your Sale Design your Purchase

5. The Best Choice: Preparation is the key to motivating Buyers:

16. Decks before and after:

21. Stair between:

34. Therefore framing is important How verbal definitions are framed has consequences: Trial Lawyer-------------Public Protection Lawyer Drilling for Oil-----------Exploring for Energy :

35. How physical characteristics are “framed” matters The center circles are both the same size.

36. Test Case 3: New Construction

37. Living Room

38. Dining Area

39. Kitchen

40. Color to address problems of blandness and dark hallway

42. Before: Not enough storage and five bedrooms

43. Restaged w/ second master suite and added storage:

45. View Developed:

46. Outcome:

47. Restoration of a Mid-Century

49. Process:

50. Kitchen before and after:

51. Refinishing stair:

54. Laundry before:

55. Laundry after:

56. Analysis of Mid-Century:

57. North Berkeley Duplex:

58. How to evaluate the results:

59. Potential short sale:

63. Thank You!