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Empowering Educators Everywhere | www.onlinelearning-c.org
eLearning Quality
November 4, 2015
Karen L. Pedersen, Ph.D.
Chief Knowledge Officer
Online Learning Consortium
Empowering Educators Everywhere | www.onlinelearning-c.org
Pursuing quality is all about performing to
the highest standards…
Empowering Educators Everywhere | www.onlinelearning-c.org
Empowering Educators Everywhere | www.onlinelearning-c.org
Pursuing quality is all about performing to
the highest standards…
Not Every eLearning
Experience is Created Equal
Good eLearning Doesn’t
Happen by Chance
INTRODUCTIONS
Today’s Session
• The eLearning
Landscape Worldwide
• A Quality Overview
• Existing Frameworks
• Why Focus on
Quality?
• Questions
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
The eLearning
Landscape Worldwide
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
Investment Continues to Rise
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
Docebo, 2014
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
Enrollment Continues to Grow
Ambient Insight, 2012
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
Enrollment Continues to Grow
Ambient Insight, 2012
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
Docebo, 2014
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
Quality
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
Driving Factors
• Consumer Protection –
Learner-Focused
• Accountability
• Common Language
• International Competition
INTRODUCTIONS
A Quality Overview
INTRODUCTIONS
Pursuing quality is all
about performing to the
highest standards…
Sallis, 1996
INTRODUCTIONS
Is This Quality?
84% online student
graduation rate at the
University of Florida.
National Center for Education
INTRODUCTIONS
Is This Quality?
4.24 (out of 5) online student
satisfaction rate for Stephen F. Austin
State University.
OJDLA
INTRODUCTIONS
Is This Quality?
532,600 online
students
enrolled at the
University of
Phoenix.
National Center for Education
INTRODUCTIONS
Quality assurance is still one
of the greatest challenges in
higher education…
Bates & Poole, 2003; Meyer, 2004; Sallis, 1996
INTRODUCTIONS
INTRODUCTIONS
Existing Frameworks
INTRODUCTIONS
Assessing Quality: At What Level?
- Course
- Program
- Institution
INTRODUCTIONS
Course Level
- Blackboard Exemplary Course Rubric
- California State University Chico
Rubric
- Central Michigan University Quality
Assurance Checklist
- Quality Matters
- Many others worldwide
INTRODUCTIONS
Program or Institution Level
- Campus Alberta Quality Council
- European Foundation for Quality in
eLearning
- OLC Quality Scorecard
- Many others worldwide
INTRODUCTIONS
Study Parameters:
- Delphi research methodology
- 6 months
- 43 experts in online
administration
- 85% had 9 or more years of
experience
- Various types of institutions
represented
Outcome:
- Launched 2011, Updated 2014
- 75 indicators in 9 categories
OLC Quality Scorecard Foundations
Three key drivers
Nine Categories –
75 Indicators
• Institutional Support
• Technology Support
• Course
Development &
Instructional Design
• Course Structure
• Teaching & Learning
• Social and Student
Engagement
• Faculty Support
• Student Support
• Evaluation &
Assessment
Three key drivers
QS - Normed in
Latin America
• 91 Indicators
• Same 9 Categories
• 273 Points
INTRODUCTIONS
Assessing Quality: When?
- Design
- Implement
- Enhance
INTRODUCTIONS
Quality Systems in the Field
- Multifaceted
- Dynamic
- Mainstreamed
- Representative
- Multifunctional
ICDE, 2015
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
Why Focus on
Quality?
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
My Top 10!
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
10. Validate quality using a research-based tool
9. Support macro-level initiatives (e.g.,
accreditation, governmental approvals, policy
makers, employers - workforce development)
8. Differentiate your online program from others
in the market
7. Identify opportunities for continuous
improvement efforts
6. Engage entire campus community
617-716-1414
customerservice@onlinelearning-c.org
www.onlinelearning-c.org
5. Facilitate cross-departmental communication
4. Utilize a quality framework at any point
along the maturity continuum
3. Benchmark with other institutions using
shared standards
2. Keep abreast of the rapidly changing
market and drive innovation
1. It’s the right thing to do!
INTRODUCTIONS
Empowering Educators Everywhere | www.onlinelearning-c.org
For More Information:
Karen L. Pedersen, Ph.D.
Chief Knowledge Officer
karen.pedersen@onlinelearning-c.org

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