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The Gen Z challenge:
Demands and needs of the next wave of students
Futureproof NOW
Wednesday 9 September 2015
SCREENAGERS
Change.
Change.
Change.
Change. Change.
Change.
Change. Change.
Change.
Change.Change.
Change.
Change.
Change.
Change.Change.
Chan...
APPLE
APPLE
TABLETS
TABLETS
TWEETS
TWEETS
POST
POST
CLOUD
CLOUD
SHARE
SHARE
WE’RE JUST
A GENERATION AWAY
FROM IRRELEVANCE.
WE’RE JUST
A DECADE AWAY
FROM IRRELEVANCE.
WE’RE JUST
A FEW YEARS AWAY
FROM IRRELEVANCE.
RESPONDING TO CHANGE
RESPONDING TO CHANGE
RESPONDING TO CHANGE
RESPONDING TO CHANGE
RESPONDING TO CHANGE
“The current Australian university model – a
broad-based teaching and research
institution, with a large base of assets an...
Digital technologies
Democratisation of
knowledge and
access
Integration with
industry
Contestability of
markets and fundi...
Only occasionally in history do massive
demographic shifts
combine with huge
social change
and ongoing
generational transi...
UNI DEGREES
1.4%
7.2billion 23.5million
3.5billion 11.7million
Iron ore $66.0 bn
Coal $38.0 bn
Natural gas $17.8 bn
Education-related personal
travel $17.6 bn
Education:
Largest services export.
Higher education sector
$11.7 bn in export income.
Source: Ernst & Young University of the Future Report
GENERATIONS
GENERATIONS
GENERATIONS
GENERATIONS
GENERATIONS
GENERATIONS
1985
2015
2045
TECHNOLOGY TIMELINE
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
IF SOCIAL MEDIA SITES WERE COUNTRIES…
1, 2, 3, 4
Children with
access to
touch screens
Children who
look at/read
stories from
touch screens
at least
weekly
Above average v...
Children with
access to
touch screens
Children who
look at/read
stories from
touch screens
at least
weekly
Above average v...
What Gen Z & Gen Alpha Read:
Digital Printed
Source: National Literacy Trust
What Gen Z & Gen Alpha Read:
Digital Printed
Source: National Literacy Trust
What Gen Z & Gen Alpha Read:
Digital Printed
Source: National Literacy Trust
What Gen Z & Gen Alpha Read:
Digital Printed
Source: National Literacy Trust
What Gen Z & Gen Alpha Read:
Digital Printed
Source: National Literacy Trust
What Gen Z & Gen Alpha Read:
Digital Printed
Source: National Literacy Trust
What Gen Z & Gen Alpha Read:
Digital Printed
Source: National Literacy Trust
What Gen Z & Gen Alpha Read:
Digital Printed
Source: National Literacy Trust
Impact of Technology on School Students
33
38
44
65
0 20 40 60 80
Detrimental
Beneficial
Enhanced learning &…
Too much tim...
DIGITAL
VS
PHYSICAL
“Technology doesn’t provide the physical
contact that benefits wellbeing. Cognitive
function improves when a relationship ...
“Digital technologies will not cause the
disappearance of the campus-based
university. Campuses will still exist as places...
Calls to ChildLine in previous 5
years showed that calls about
loneliness had nearly tripled.- Report from the National So...
2010 Photo-bombing
2011 Planking
3. YOUTUBE
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
EFFECTIVE ENGAGEMENT
Speaking Gen Z
A quiz!
idk
awkies
cebb
cray cray
atm
titf
bae
chron
chillax
yolo
tbh
fomo
02 8824 3422
claire@mccrindle.com.au
www.mccrindle.com.au
/clairevmadde
n
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students
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Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students

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Claire Madden is a social researcher and director of research at McCrindle Research. Claire has more than 10 years of experience developing innovative programs to engage emerging generations. She co-ordinates research for some of Australia's largest organisations, giving her an informed perspective on the social trends shaping Australia's future.

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Claire Madden | The Gen Z challenge: Demands and needs of the next wave of students

  1. 1. The Gen Z challenge: Demands and needs of the next wave of students Futureproof NOW Wednesday 9 September 2015
  2. 2. SCREENAGERS
  3. 3. Change.
  4. 4. Change. Change. Change. Change. Change. Change. Change. Change. Change.Change. Change. Change. Change. Change.Change. Change. Change. Change. Change. Change.Change. Chang Change. Change. ange. Change Change.Change. Change. hange.
  5. 5. APPLE
  6. 6. APPLE
  7. 7. TABLETS
  8. 8. TABLETS
  9. 9. TWEETS
  10. 10. TWEETS
  11. 11. POST
  12. 12. POST
  13. 13. CLOUD
  14. 14. CLOUD
  15. 15. SHARE
  16. 16. SHARE
  17. 17. WE’RE JUST A GENERATION AWAY FROM IRRELEVANCE.
  18. 18. WE’RE JUST A DECADE AWAY FROM IRRELEVANCE.
  19. 19. WE’RE JUST A FEW YEARS AWAY FROM IRRELEVANCE.
  20. 20. RESPONDING TO CHANGE
  21. 21. RESPONDING TO CHANGE
  22. 22. RESPONDING TO CHANGE
  23. 23. RESPONDING TO CHANGE
  24. 24. RESPONDING TO CHANGE
  25. 25. “The current Australian university model – a broad-based teaching and research institution, with a large base of assets and back office – will prove unviable in all but a few cases.” - Ernst & Young University of the Future report
  26. 26. Digital technologies Democratisation of knowledge and access Integration with industry Contestability of markets and funding Global mobility Source: Ernst & Young University of the Future Report
  27. 27. Only occasionally in history do massive demographic shifts combine with huge social change and ongoing generational transitions and rapid technological trends so that within the span of a few decades, society altogether alters.
  28. 28. UNI DEGREES
  29. 29. 1.4%
  30. 30. 7.2billion 23.5million
  31. 31. 3.5billion 11.7million
  32. 32. Iron ore $66.0 bn Coal $38.0 bn Natural gas $17.8 bn Education-related personal travel $17.6 bn
  33. 33. Education: Largest services export. Higher education sector $11.7 bn in export income.
  34. 34. Source: Ernst & Young University of the Future Report
  35. 35. GENERATIONS
  36. 36. GENERATIONS
  37. 37. GENERATIONS
  38. 38. GENERATIONS
  39. 39. GENERATIONS
  40. 40. GENERATIONS
  41. 41. 1985
  42. 42. 2015
  43. 43. 2045
  44. 44. TECHNOLOGY TIMELINE
  45. 45. IF SOCIAL MEDIA SITES WERE COUNTRIES…
  46. 46. IF SOCIAL MEDIA SITES WERE COUNTRIES…
  47. 47. IF SOCIAL MEDIA SITES WERE COUNTRIES…
  48. 48. IF SOCIAL MEDIA SITES WERE COUNTRIES…
  49. 49. IF SOCIAL MEDIA SITES WERE COUNTRIES…
  50. 50. IF SOCIAL MEDIA SITES WERE COUNTRIES…
  51. 51. 1, 2, 3, 4
  52. 52. Children with access to touch screens Children who look at/read stories from touch screens at least weekly Above average vocabulary skills 19.5% vs 14.5% Printed + Touch Screen Only Printed Gen Alpha & Touch Screens Source: National Literacy Trust
  53. 53. Children with access to touch screens Children who look at/read stories from touch screens at least weekly Above average vocabulary skills 19.5% vs 14.5% Printed + Touch Screen Only Printed Source: National Literacy Trust Gen Alpha & Touch Screens
  54. 54. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
  55. 55. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
  56. 56. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
  57. 57. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
  58. 58. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
  59. 59. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
  60. 60. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
  61. 61. What Gen Z & Gen Alpha Read: Digital Printed Source: National Literacy Trust
  62. 62. Impact of Technology on School Students 33 38 44 65 0 20 40 60 80 Detrimental Beneficial Enhanced learning &… Too much time spent
  63. 63. DIGITAL VS PHYSICAL
  64. 64. “Technology doesn’t provide the physical contact that benefits wellbeing. Cognitive function improves when a relationship is physical, as well as intellectual, because of the chemical process that takes place during face- to-face communication” - Mental Health Foundation, 2010
  65. 65. “Digital technologies will not cause the disappearance of the campus-based university. Campuses will still exist as places of teaching and learning, research, community engagement… assuming universities can deliver a rich on-campus experience” - Ernst & Young University of the Future report
  66. 66. Calls to ChildLine in previous 5 years showed that calls about loneliness had nearly tripled.- Report from the National Society for the Prevention of Cruelty to Children, 2010
  67. 67. 2010 Photo-bombing
  68. 68. 2011 Planking
  69. 69. 3. YOUTUBE
  70. 70. EFFECTIVE ENGAGEMENT
  71. 71. EFFECTIVE ENGAGEMENT
  72. 72. EFFECTIVE ENGAGEMENT
  73. 73. EFFECTIVE ENGAGEMENT
  74. 74. EFFECTIVE ENGAGEMENT
  75. 75. EFFECTIVE ENGAGEMENT
  76. 76. EFFECTIVE ENGAGEMENT
  77. 77. EFFECTIVE ENGAGEMENT
  78. 78. Speaking Gen Z A quiz! idk awkies cebb cray cray atm titf bae chron chillax yolo tbh fomo
  79. 79. 02 8824 3422 claire@mccrindle.com.au www.mccrindle.com.au /clairevmadde n

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