Campus Movil English

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Campus Movil English

  1. 1. campusmóvil
  2. 2. campusmóvil The university community on your mobile device campusmovil.net Pre-Launching / November 2008 Launching Spain / May 2009 Launching South America / 2010
  3. 3. campusmóvil The university community on your mobile device You can check CampusMovil.net: User: startup2@campusmovil.net Password: startup2
  4. 4. campusmóvil The university community on your mobile device ¿What is CampusMovil.net? The first social network via mobile devices of the Spanish and South American academic community, with exclusive access through institutional e-mail accounts.
  5. 5. campusmóvil The university community on your mobile device An unofficial virtual campus designed for access from mobile devices. A platform not yet in existence in the academic ecosystem, complementary to the traditional campuses.
  6. 6. campusmóvil The university community on your mobile device The project is the result of an R & D process that began at the Stanford HCI Group in 2007.
  7. 7. campusmóvil The university community on your mobile device Founder partners Hugo Pardo Kuklinski Digital Interactions Research Group (GRID), Barcelona Joel Brandt HCI Group, Stanford University. Palo Alto, California. Fundació Universitària Balmes Universitat de Vic, Spain
  8. 8. campusmóvil The university community on your mobile device ¿What will the next generation of social networks be like? Mobile/ubiquitous, bottom-up but unique, usable and easy to create. This is CampusMovil.net
  9. 9. campusmóvil The university community on your mobile device We’re not interested in a new software development. Our goal is to help people in a more enjoyable, efficient and productive communication.
  10. 10. campusmóvil The university community on your mobile device Key Concepts 1. Partnership with universities. 2. Exclusivity and actual user profiles. 3. Voice equals value. 4. Mini-apps (Mentor Programme, mercadillo, etc) 5. Production and recovery of pieces of information (post-it style).
  11. 11. campusmóvil The university community on your mobile device Primary business model 1. Contextual publicity in the user’s personal page. Marketers will buy advertizing packages and they themselves will upload ads in an accessible, simple and dynamic upload system.
  12. 12. campusmóvil The university community on your mobile device Primary business model 2. Google AdSense on the user’s personal page (only desktop version).
  13. 13. campusmóvil The university community on your mobile device Primary business model 3. Payment of universities demand for customized services that are not covered at the standard application.
  14. 14. campusmóvil The university community on your mobile device Primary business model 4. Sale of product usage rights for commercial development of the application for universities outside of Spain.
  15. 15. campusmóvil The university community on your mobile device Primary business model 5. Campus Móvil Lab. External research and consultancy in mobile communication for public and private institutions.
  16. 16. campusmóvil The university community on your mobile device ¿How to monetize a closed social network for mobile devices? • Targeting and exclusivity in shaping the network. • Minimum cost of development. Outsourcing and shared staff. BUT...
  17. 17. campusmóvil The university community on your mobile device Right now... REVENUE IS A DISTRACTION We need create a big and targeted community.
  18. 18. campusmóvil Bernat Bauzà Kreuzberger Comunicación y desarrollo bernat.bauza@campusmovil.net

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