The pace of digital innovation and transformation is increasing rapidly and disrupting entire markets. Successful organizations are redesigning their offerings around customer experience by responding to what customers want in real-time on their terms. Customers now have more power and expect personalized, on-demand services available with a single tap on their mobile devices. Businesses must meet these new expectations through transparency, sustainability, real-time payments, and harnessing technologies like the internet of things and supercomputing to simplify processes and drive new opportunities.