BABIES, BUNS AND BUZZERS MIKE MONELLO Co-Founder Campfire, Co-Producer The Blair Witch Project (USA) What 100 years of experiential entertainment can teach us about cross-media storytelling. Video of this presentation is here: http://www.vimeo.com/16518122 Calling all storytellers! Technical jargon, academic complexity, and marketing double-speak cloud the discussion around transmedia narratives, creating layers of complexity and confusion that frighten off even the bravest storytellers. Platforms and technology are constantly evolving but the principles that make transmedia stories so compelling to audiences and so rich with creative opportunities are quite simple, and they provide a framework for thinking about stories not bound to any single platform or media. Michael Monello, one of the producers of The Blair Witch Project and a Founder of Campfire, will explore these principles by looking back at some inspiring and funny examples from the last century of experiential entertainment.