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BABIES, BUNS AND BUZZERS:
What 100 years of experiential entertainment
can teach us about transmedia storytelling.




Mic...
1998-1999




BABIES, BUNS AND BUZZERS   2
Campfire




BABIES, BUNS AND BUZZERS   3
Toy Story




BABIES, BUNS AND BUZZERS   4
George C. Tilyou &
Steeplechase




BABIES, BUNS AND BUZZERS   5
George C. Tilyou &
Steeplechase




BABIES, BUNS AND BUZZERS   6
The Blowhole
Theater




BABIES, BUNS AND BUZZERS   7
The Blowhole
Theater
BABIES, BUNS AND BUZZERS   8
1. Design for
 communal
 experiences.

BABIES, BUNS AND BUZZERS   9
Greek Theater




BABIES, BUNS AND BUZZERS   10
Communal Experience




BABIES, BUNS AND BUZZERS   11
Babies




BABIES, BUNS AND BUZZERS   12
Baby Incubators




BABIES, BUNS AND BUZZERS   13
2. Make it tangible.


BABIES, BUNS AND BUZZERS   14
Make it tangible.




BABIES, BUNS AND BUZZERS   15
Make it tangible.




BABIES, BUNS AND BUZZERS   16
Buns




BABIES, BUNS AND BUZZERS   17
Nathanʼs Famous




BABIES, BUNS AND BUZZERS   18
3. Foster discovery.


BABIES, BUNS AND BUZZERS   19
Foster discovery.




BABIES, BUNS AND BUZZERS   20
Foster discovery.




BABIES, BUNS AND BUZZERS   21
Buzzers




BABIES, BUNS AND BUZZERS   22
Buzzers




BABIES, BUNS AND BUZZERS   23
4. Make it personal.


BABIES, BUNS AND BUZZERS   24
Make it personal.




BABIES, BUNS AND BUZZERS   25
Tiki Bars




BABIES, BUNS AND BUZZERS   26
Tiki Bars




BABIES, BUNS AND BUZZERS   27
Tiki Bars




BABIES, BUNS AND BUZZERS   28
Tiki Bars




BABIES, BUNS AND BUZZERS   29
Tiki Bars




BABIES, BUNS AND BUZZERS   30
5. Build a world
 larger than your
 characters.

BABIES, BUNS AND BUZZERS   31
Build a world larger than
your characters.




BABIES, BUNS AND BUZZERS    32
1. Design for communal experiences.
 2. Make it tangible.
 3. Foster discovery.
 4. Make it personal.
 5. Build a world la...
One final story




BABIES, BUNS AND BUZZERS   34
“To enquiring friends: I have troubles
 today that I had not yesterday. I had
 troubles yesterday which I have not
 today....
“Admission to the burning
 ruins – ten cents.”


BABIES, BUNS AND BUZZERS     36
Thank you.

Michael Monello
Email: mmonello@campfirenyc.com
Twitter: @mikemonello
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BABIES, BUNS AND BUZZERS: What 100 years of experiential entertainment can teach us about transmedia storytelling.

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BABIES, BUNS AND BUZZERS
MIKE MONELLO Co-Founder Campfire, Co-Producer The Blair Witch Project (USA)

What 100 years of experiential entertainment can teach us about cross-media storytelling.

Video of this presentation is here: http://www.vimeo.com/16518122

Calling all storytellers! Technical jargon, academic complexity, and marketing double-speak cloud the discussion around transmedia narratives, creating layers of complexity and confusion that frighten off even the bravest storytellers. Platforms and technology are constantly evolving but the principles that make transmedia stories so compelling to audiences and so rich with creative opportunities are quite simple, and they provide a framework for thinking about stories not bound to any single platform or media. Michael Monello, one of the producers of The Blair Witch Project and a Founder of Campfire, will explore these principles by looking back at some inspiring and funny examples from the last century of experiential entertainment.

Published in: Entertainment & Humor

BABIES, BUNS AND BUZZERS: What 100 years of experiential entertainment can teach us about transmedia storytelling.

  1. 1. BABIES, BUNS AND BUZZERS: What 100 years of experiential entertainment can teach us about transmedia storytelling. Michael Monello Email: mmonello@campfirenyc.com Twitter: @mikemonello
  2. 2. 1998-1999 BABIES, BUNS AND BUZZERS 2
  3. 3. Campfire BABIES, BUNS AND BUZZERS 3
  4. 4. Toy Story BABIES, BUNS AND BUZZERS 4
  5. 5. George C. Tilyou & Steeplechase BABIES, BUNS AND BUZZERS 5
  6. 6. George C. Tilyou & Steeplechase BABIES, BUNS AND BUZZERS 6
  7. 7. The Blowhole Theater BABIES, BUNS AND BUZZERS 7
  8. 8. The Blowhole Theater BABIES, BUNS AND BUZZERS 8
  9. 9. 1. Design for communal experiences. BABIES, BUNS AND BUZZERS 9
  10. 10. Greek Theater BABIES, BUNS AND BUZZERS 10
  11. 11. Communal Experience BABIES, BUNS AND BUZZERS 11
  12. 12. Babies BABIES, BUNS AND BUZZERS 12
  13. 13. Baby Incubators BABIES, BUNS AND BUZZERS 13
  14. 14. 2. Make it tangible. BABIES, BUNS AND BUZZERS 14
  15. 15. Make it tangible. BABIES, BUNS AND BUZZERS 15
  16. 16. Make it tangible. BABIES, BUNS AND BUZZERS 16
  17. 17. Buns BABIES, BUNS AND BUZZERS 17
  18. 18. Nathanʼs Famous BABIES, BUNS AND BUZZERS 18
  19. 19. 3. Foster discovery. BABIES, BUNS AND BUZZERS 19
  20. 20. Foster discovery. BABIES, BUNS AND BUZZERS 20
  21. 21. Foster discovery. BABIES, BUNS AND BUZZERS 21
  22. 22. Buzzers BABIES, BUNS AND BUZZERS 22
  23. 23. Buzzers BABIES, BUNS AND BUZZERS 23
  24. 24. 4. Make it personal. BABIES, BUNS AND BUZZERS 24
  25. 25. Make it personal. BABIES, BUNS AND BUZZERS 25
  26. 26. Tiki Bars BABIES, BUNS AND BUZZERS 26
  27. 27. Tiki Bars BABIES, BUNS AND BUZZERS 27
  28. 28. Tiki Bars BABIES, BUNS AND BUZZERS 28
  29. 29. Tiki Bars BABIES, BUNS AND BUZZERS 29
  30. 30. Tiki Bars BABIES, BUNS AND BUZZERS 30
  31. 31. 5. Build a world larger than your characters. BABIES, BUNS AND BUZZERS 31
  32. 32. Build a world larger than your characters. BABIES, BUNS AND BUZZERS 32
  33. 33. 1. Design for communal experiences. 2. Make it tangible. 3. Foster discovery. 4. Make it personal. 5. Build a world larger than your characters. BABIES, BUNS AND BUZZERS 33
  34. 34. One final story BABIES, BUNS AND BUZZERS 34
  35. 35. “To enquiring friends: I have troubles today that I had not yesterday. I had troubles yesterday which I have not today. On this site will be built a bigger, better, Steeplechase Park.” BABIES, BUNS AND BUZZERS 35
  36. 36. “Admission to the burning ruins – ten cents.” BABIES, BUNS AND BUZZERS 36
  37. 37. Thank you. Michael Monello Email: mmonello@campfirenyc.com Twitter: @mikemonello

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