Things I've learnt along the way

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Mark Evans, Group Marketign Director at Direct Line Group talks about the lesson's he learnt in marketing leadership. Presented at Marketing Week Live 2014 at the Marketing Academy Boot Camp Stage

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Things I've learnt along the way

  1. 1. 10 things that I have learnt along the way Mark Evans Marketing Director, Direct Line Group
  2. 2. 1. Know the Leader that you want to be
  3. 3. 2. Know your Numbers
  4. 4. 3. Have bounce-back-ability
  5. 5. 4. Appreciate Success vs Significance
  6. 6. 5. Deal with Loneliness
  7. 7. 6. Build a toolbox of Marketing skills
  8. 8. 7. Have Balls
  9. 9. 8. Build Great Teams
  10. 10. 9. Connect up the Organisation
  11. 11. 10. Look for the Judo move
  12. 12. 10 things that I have learnt along the way Mark Evans Marketing Director, Direct Line Group

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