NASA SDO Social Media Poster


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Poster about NASA Solar Dynamics Observatory Social Media outreach project for the LWS/SDO Science Team Meeting at Lake Tahoe, May 2011.

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NASA SDO Social Media Poster

  1. 1. Twitter : 3 Accounts Total Followers: 13,000 Facebook : 3 Accounts Total Fans: 15,000 YouTube : 2 Channels Total Views: 3,200,000 Blogs, Foresquare, Gowalla, Ustream @NASA_SDO, @NASA_SDO_EDU, @Camilla_SDO NASA.Little.SDO, NASASDO, CamillaSDO SDOmission2009, NASA.Little.SDO Blogs: SDOisGo, Camilla Corona SDO Foresquare, Gowalla, Ustream: Camilla SDO NASA is #1 in Public Sector in Social Media US Social Media in 2010 600 million people on Facebook (110 million in North America) 25 billion tweets sent on Twitter 186 average number of online videos watched per month in US Internet user numbers and distribution from Internet World Stats . Facebook stats from Facebook and Business Insider . Twitter stats from Twitter TwitterCounter and TechCrunch . YouTube video numbers from Google . Facebook video numbers from GigaOM . US online video stats from Comscore and the Pew Research Center . L2ThinkTank The L2 Digital IQ Index , November 2010 The world of social media has become an important outlet of information and news around the world. Social networking now accounts for over 22% of all time spent online in the US. NASA puts strong emphasis on its social media programs, and, in fact, is the top-ranked social media user in the public sector. We will describe our SDO Social Media project, which aims to engage the public in learning about the SDO mission, the Sun, space weather, and the impact the Sun has on Earth and other NASA exploration missions. We'll discuss the various social media outlets and the techniques we use for reaching and engaging our audience. Effectiveness is measured through the use of various automatically-gathered statistics and level of public engagement. Of key importance to effective social media use is having access to scientists who can quickly respond to questions and express their answers in meaningful ways to the public. Our presentation will highlight the importance of scientist involvement and suggest ways for encouraging more scientists to support these efforts. It will also address how our social media approach has been paving the way for other Mission E/PO teams in using our best practices and experiences. Romeo Durscher, Martha Wawro – Stanford University, NASA Goddard Space Flight Center We need to model appropriate academic uses of Social Media: YouTube videos showing scientific studies, Blogs describing the science in understandable terms, answering questions quick & accurately etc. Results: Bridging, enhancing and strengthening relationship and teamwork between EP/O and scientific community. Taking down “wall” between public and NASA, making the public feel part of the mission. US Internet in 2010 266.2 million Internet users in North America in 2010 77% of US homes have Internet access 29% have super-fast “8MB+ & 41% have 2-8MB connections Internet and Connection from Nielsen NASA SDO Social Media Outlets SDO Social Media Goals <ul><li>- Educate about the Sun, Space Weather & Sun-Earth Connection </li></ul><ul><li>- Engage & be interactive with the Followers & Fans - Transparency; taking down the wall between public & NASA </li></ul><ul><li>Build a Community </li></ul><ul><li>Science is Fun </li></ul><ul><li>Inspire </li></ul>Dual Approach; Little SDO (Space) & Camilla SDO (Earth) NASA Social Media Goal - By engaging with the public NASA reinforces the idea that this is their space program and builds evangelists who can spread word of their work and mission. Little SDO Spacecraft with personality Updates about solar events Educates about Space Weather Cross educates about Space & other NASA missions Camilla Corona SDO Mission Mascot, interacts with Little SDO, teaches about the Sun, space and space exploration. Inspires kids into a career in science & engineering. Trains for spaceflight SDO Social Media Projects <ul><li>- Launch, First Light & Sun-Earth Day Tweetups </li></ul><ul><li>- “Ask a Solar Scientist” events </li></ul><ul><li>Camilla ’s BTS-1 (Balloon Transport System – 1 st Flight) Mission </li></ul><ul><li>Today ’s Sun (Facebook segment with various sun images) </li></ul><ul><li>Little SDO & Camilla SDO Daily Educational Updates </li></ul>SDO YouTube & FB Insights NASA SDO Social Media Educational – Interactive – Fun