An	
  infographic	
  is	
  worth	
  a	
  1000	
  words…	
  
Cameron	
  Pegg,	
  Execu0ve	
  Adviser	
  (Engagement),	
  Gr...
Humans have always been
drawn to visual storytelling
#HECO16	
  @ghostwhowrites	
  
Images	
  engage	
  the	
  imagina0on,	
  	
  
and	
  encourage	
  interac>on	
  
Universi0es	
  are	
  driven	
  by	
  data,	
  but	
  we	
  oAen	
  
overlook	
  it	
  in	
  our	
  storytelling	
  (or	
 ...
THE
BIG
Infographics	
  can	
  help	
  you	
  engage	
  with	
  
audiences	
  to	
  answer	
  these	
  
QUESTIONS
WHATIS H...
FROM	
  TOMORROW	
  –	
  Use	
  the	
  WHAT,	
  HOW,	
  
WHY	
  test	
  when	
  draAing	
  ANY	
  content	
  (a	
  media	
...
Infographics	
  	
  
help	
  your	
  viewers	
  
connect	
  the	
  dots	
  
#HECO16	
  @ghostwhowrites	
  
YOU HAVE
CHOICES
Which	
  infographic	
  format	
  is	
  	
  
right	
  for	
  you?	
  	
  	
  
The visualised
article
•  A	
  good	
  place	
  to	
  start	
  experimen0ng	
  	
  
•  An	
  illustrated	
  “dot	
  point”...
This	
  is	
  what	
  an	
  Australian	
  
university	
  recently	
  sent	
  to	
  
its	
  alumni	
  to	
  explain	
  a	
 ...
TRADITIONAL
RESEARCH…
#HECO16	
  @ghostwhowrites	
  
One	
  of	
  the	
  key	
  
findings	
  becomes	
  a	
  
visualised	
  ar0cle	
  	
  
#HECO16	
  @ghostwhowrites	
  
A	
  smart	
  visualised	
  
ar0cle	
  can	
  bring	
  
previously	
  
unknown	
  issues	
  	
  
into	
  focus	
  	
  
KEEP IT SIMPLE
Another	
  easy	
  infographic	
  format	
  -­‐	
  the	
  0meline	
  	
  
#HECO16	
  @ghostwhowrites	
  
 	
  	
  	
  	
  	
  	
  
A DIFFENT KIND OF
Imagine	
  the	
  engaging	
  content	
  from	
  film	
  studies,	
  literature...
 	
  	
  	
  	
  	
  	
  
THE “VERSUS” OR
A	
  good	
  format	
  for	
  ar0cula0ng	
  
poli0cal	
  issues	
  and	
  debate...
 	
  	
  	
  	
  	
  	
  
Par0cularly	
  good	
  for	
  exploring	
  mul0-­‐dimensional	
  
health	
  and	
  popula0on-­‐r...
Use	
  this	
  format	
  to	
  dissect	
  big	
  issues	
  as	
  they	
  explode	
  in	
  
the	
  news	
  cycle.	
  Layer	...
 	
  	
  	
  	
  	
  	
  
You	
  are	
  SORTING	
  and	
  SIFTING	
  informa0on	
  
to	
  show	
  PATTERNS.	
  Have	
  fun...
 	
  	
  	
  	
  	
  	
  
What	
  a	
  great	
  alumni	
  
magazine	
  feature	
  this	
  
would	
  be!	
  	
  
INFOGRAPHI...
AIM TO BE AN	
  
EXPLAINER
FOR CREATING
ENGAGING
INFOGRAPHICS
TIPS
CONNECT
THE	
  DOTS	
  OF	
  AN	
  ISSUE	
  
TELL A
STO...
YOU CAN
REMEMBER
BRAINSTORM
A GREAT
INFOGRAPHIC AT
ANY TIME...
Taken on board a
Virgin Australia flight and
shared on Twit...
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Using infographics in your content strategy

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An infographic is truly worth a 1000 words. Learn about the different kinds of infographics and how you can incorporate them into your content strategy.

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  • A good overview of the what, how and why of infographics Cameron. Your selection of examples used throughout is valuable, and it helps people see which ones they find immediately easy to understand, and what styles could become too complex. It is really important for educators to also plan for how to describe their infographics for those who cannot access the visual information.
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  • This is quite helpful. Thanks, Cameron.
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Using infographics in your content strategy

  1. 1. An  infographic  is  worth  a  1000  words…   Cameron  Pegg,  Execu0ve  Adviser  (Engagement),  Griffith  University   Higher  Ed  Content  Conference  ~  #HECO16  
  2. 2. Humans have always been drawn to visual storytelling #HECO16  @ghostwhowrites  
  3. 3. Images  engage  the  imagina0on,     and  encourage  interac>on  
  4. 4. Universi0es  are  driven  by  data,  but  we  oAen   overlook  it  in  our  storytelling  (or  are  too  scared  to  use  it)    
  5. 5. THE BIG Infographics  can  help  you  engage  with   audiences  to  answer  these   QUESTIONS WHATIS HAPPENING? HOWDOES IT HAPPEN? WHYIS IT HAPPENING? #HECO16  @ghostwhowrites  
  6. 6. FROM  TOMORROW  –  Use  the  WHAT,  HOW,   WHY  test  when  draAing  ANY  content  (a  media   release,  internal  memo,  university  magazine   story,  donor  report  etc).  Could  this  story  be  told   beOer  with  an  infographic?     WHAT HOW WHY #HECO16  @ghostwhowrites  
  7. 7. Infographics     help  your  viewers   connect  the  dots   #HECO16  @ghostwhowrites  
  8. 8. YOU HAVE CHOICES Which  infographic  format  is     right  for  you?      
  9. 9. The visualised article •  A  good  place  to  start  experimen0ng     •  An  illustrated  “dot  point”  (or  series  of  them)   •  Provides  an  at-­‐a-­‐glance  summary  of  an  issue,   piece  or  research,  or  case  for  support   #HECO16  @ghostwhowrites  
  10. 10. This  is  what  an  Australian   university  recently  sent  to   its  alumni  to  explain  a   controversial  development   on  the  doorstep  of  one  of   their  heritage  buildings      
  11. 11. TRADITIONAL RESEARCH… #HECO16  @ghostwhowrites  
  12. 12. One  of  the  key   findings  becomes  a   visualised  ar0cle     #HECO16  @ghostwhowrites  
  13. 13. A  smart  visualised   ar0cle  can  bring   previously   unknown  issues     into  focus    
  14. 14. KEEP IT SIMPLE Another  easy  infographic  format  -­‐  the  0meline     #HECO16  @ghostwhowrites  
  15. 15.               A DIFFENT KIND OF Imagine  the  engaging  content  from  film  studies,  literature,  history,   classics,  music  and  the  like  that  lends  itself  to  this  format   TIMELINE ...
  16. 16.               THE “VERSUS” OR A  good  format  for  ar0cula0ng   poli0cal  issues  and  debates…   COMPARISON #HECO16  @ghostwhowrites  
  17. 17.               Par0cularly  good  for  exploring  mul0-­‐dimensional   health  and  popula0on-­‐related  research     INFOGRAPHIC THE GRAPH-ON-GRAPH
  18. 18. Use  this  format  to  dissect  big  issues  as  they  explode  in   the  news  cycle.  Layer  informa0on  from  reputable   sources  (including  your  own  academics).  How  can  your   ins0tu0on  INFORM  the  conversa0on?  Aim  to  be  the   one  whose  content  is  TRUSTED  and  SHARED.       News  is  dynamic,  but  many  events  are  foreseeable  -­‐   use  editorial  calendars  to  plan  engaging  infographics   for  major  holidays,  known  events,  and  anniversaries.   INFOGRAPHIC THE GRAPH-ON-GRAPH #HECO16  @ghostwhowrites  
  19. 19.               You  are  SORTING  and  SIFTING  informa0on   to  show  PATTERNS.  Have  fun!       INFOGRAPHIC THE TAXONOMY
  20. 20.               What  a  great  alumni   magazine  feature  this   would  be!     INFOGRAPHICS ARE GOOD FOR EXPLORING RELATIONSHIPS “How  MIT  brains  run  the   world’s  economy”  
  21. 21. AIM TO BE AN   EXPLAINER FOR CREATING ENGAGING INFOGRAPHICS TIPS CONNECT THE  DOTS  OF  AN  ISSUE   TELL A STORY DO  SO  IN  A   TIMELY  MANNER   REFLECT ON  SUCCESSFUL  CONTENT   AND  TRY  TO  RECREATE  IT   #HECO16  @ghostwhowrites  
  22. 22. YOU CAN REMEMBER BRAINSTORM A GREAT INFOGRAPHIC AT ANY TIME... Taken on board a Virgin Australia flight and shared on Twitter!

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