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Youtube marketing strategy

This document discusses strategies for effective YouTube marketing. It provides tips for video content marketing on YouTube, including producing diverse videos in various lengths, integrating YouTube videos onto websites, engaging communities through comments and responses, and using YouTube advertising. The top YouTube marketers produce many videos across different categories and embed videos on their own sites to increase views and engagement. Paid advertising on YouTube can deliver high click-through rates, especially when targeting audiences contextually or behaviorally. An effective video content marketing strategy treats YouTube as both a video hosting platform and powerful social media network.

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Youtube marketing strategy 
In this file, we share with you all information that related to youtube 
marketing strategy such as video marketing tips, video marketing tools, 
video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Businesses are flocking to video content marketing as an efficient and 
wickedly effective content tactic. But the focus on making the video 
often overshadows the marketing of it. And winning followers on 
YouTube requires different strategies than doing so through other types 
of content marketing. 
We conducted a YouTube video study of the Top 100 brands from 
Interbrand’s 2012 Best Global Brands. After analyzing 200,000 business 
videos across 1,270 YouTube channels, we discovered more than 50 
percent had fewer than 1,000 views. ROI fail. 
Enter the YouTube nation 
First, let’s look at the facts. Our study of Interbrand’s Top 100 shows 
YouTube video production in that cohort increased from 4,760 videos 
Video marketing. Free pdf download examples Page 1
per month to 7,175 per month, with an aggregate production value of 
more than $4.3 billion. 
The research also shows that brands — including Coca-Cola and Toyota 
— are not just creating effective YouTube channels, they’re also 
embedding YouTube videos on their own websites. In fact, 61 of the 
Top 100 brands now embed YouTube videos on their websites (further 
blurring the lines between digital channels). We’re also noticing more 
diverse video methods and styles. Intel, for one, effectively combines 
both professionally produced content with user-generated content. 
So how is it that brands are investing so much in online video, but are 
reaching so few followers? Is it a content issue? Maybe, but after 
analyzing millions of videos, we think it’s a content marketing issue. 
Specifically, the top 100 brands — along with the rest of the YouTube 
ecosystem — are burning their online video budgets on video 
production, while ignoring an equally important element: video content 
marketing. 
YouTube and online video content marketing 
Assigning a few tags and a brief description to a YouTube video is not 
enough to allow your business to say, “We do video content marketing.” 
The truth is, marketing your online videos takes as much effort and 
finesse as making them. We’ve discovered four critical elements of an 
effective video content marketing strategy on YouTube: 
1. Produce lots of diverse content on YouTube: The best YouTube 
content marketers produce more content. Using our online video grader, 
we found the top quartile of YouTube marketers had an average of 181 
Video marketing. Free pdf download examples Page 2
videos, while the bottom had 29. Equally interesting is that better 
marketers produced assets with a far broader distribution of video 
lengths, ranging from 30 seconds to 20 minutes, on average. 
Online video performance isn’t just about views; it’s about audience and 
engagement. The Online Video Grader we use looks at four separate, yet 
interrelated areas that determine how well an organization is leveraging 
online video and YouTube: 
· Website score 
· Search engine score 
· YouTube score 
· Social media score 
The grader analyzes numerous attributes under each area, as well. 
As an example of brands that successfully leverage video, consider 
Nintendo — which has one of the top-ranking channels on YouTube. 
Not only does the company produce great content, but it produces lots of 
it as well, giving subscribers and other interested parties a reason to 
return. 
2. Integrate YouTube and web content: The most effective video 
marketing programs create a symbiotic relationship between their two 
owned media platforms: their YouTube channel and their website. 
Consistent branding and YouTube channel customization occur in 63 
percent of the most effective business-oriented YouTube channels. 
Furthermore, 61 percent also embed their YouTube content on their 
website. Keep in mind, YouTube automatically compensates for diverse 
devices — which is particularly important for mobile and tablet viewing. 
Video marketing. Free pdf download examples Page 3
A YouTube embed is not just web content — it’s very important 
(Google-wise) web content. Consider the example below from 
Newegg.com, a rich tech gear site that nicely integrates YouTube video 
to increase both its search results and product sales. 
3. Engage your community with YouTube: Audiences are about 10 
times more likely to engage, embed, share, and comment on video 
content than blogs or related social posts. Understand that YouTube is 
not just an online video repository; it’s also a powerful social media 
platform. Engagement is a critical part of earned media that allows 
brands to engage back, a critical method for driving views and action. 
For example, Old Spice lit up its brand through a YouTube campaign 
that delivered videos in response to community feedback. The 
community responded by extensive sharing and video embeds. The 
result? Increased sales. By how much? 107 percent! 
4. Embrace YouTube advertising: Paid media is a critical part of 
effective video content marketing. YouTube TrueView ads are not the 
same as Google’s AdWords. Our experience demonstrates YouTube 
advertising can deliver 10 times the click-through rates when compared 
with traditional AdWords and video ad networks. It delivers results 
through diverse hyper-targeting options: contextual, behavioral, geo, 
retargeting and search. The key is that you need to experiment. 
YouTube advertising is meant to drive both engagement and calls to 
action. Increased engagement leads to increased sharing, which leads to 
increased and sustained long-term views and social interaction. For 
Video marketing. Free pdf download examples Page 4
example, Pixability uses YouTube ads to promote its campaigns, such as 
the book launch for “Video Marketing for Dummies.” 
YouTube is no longer just a nice-to-have marketing platform. It’s a 
must-have video content marketing engine. More importantly, YouTube 
and online video respond very positively to effective, actionable and 
well-targeted video content marketing. 
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Video marketing. Free pdf download examples Page 5
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
Video marketing. Free pdf download examples Page 6

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Youtube marketing strategy

  • 1. Youtube marketing strategy In this file, we share with you all information that related to youtube marketing strategy such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Businesses are flocking to video content marketing as an efficient and wickedly effective content tactic. But the focus on making the video often overshadows the marketing of it. And winning followers on YouTube requires different strategies than doing so through other types of content marketing. We conducted a YouTube video study of the Top 100 brands from Interbrand’s 2012 Best Global Brands. After analyzing 200,000 business videos across 1,270 YouTube channels, we discovered more than 50 percent had fewer than 1,000 views. ROI fail. Enter the YouTube nation First, let’s look at the facts. Our study of Interbrand’s Top 100 shows YouTube video production in that cohort increased from 4,760 videos Video marketing. Free pdf download examples Page 1
  • 2. per month to 7,175 per month, with an aggregate production value of more than $4.3 billion. The research also shows that brands — including Coca-Cola and Toyota — are not just creating effective YouTube channels, they’re also embedding YouTube videos on their own websites. In fact, 61 of the Top 100 brands now embed YouTube videos on their websites (further blurring the lines between digital channels). We’re also noticing more diverse video methods and styles. Intel, for one, effectively combines both professionally produced content with user-generated content. So how is it that brands are investing so much in online video, but are reaching so few followers? Is it a content issue? Maybe, but after analyzing millions of videos, we think it’s a content marketing issue. Specifically, the top 100 brands — along with the rest of the YouTube ecosystem — are burning their online video budgets on video production, while ignoring an equally important element: video content marketing. YouTube and online video content marketing Assigning a few tags and a brief description to a YouTube video is not enough to allow your business to say, “We do video content marketing.” The truth is, marketing your online videos takes as much effort and finesse as making them. We’ve discovered four critical elements of an effective video content marketing strategy on YouTube: 1. Produce lots of diverse content on YouTube: The best YouTube content marketers produce more content. Using our online video grader, we found the top quartile of YouTube marketers had an average of 181 Video marketing. Free pdf download examples Page 2
  • 3. videos, while the bottom had 29. Equally interesting is that better marketers produced assets with a far broader distribution of video lengths, ranging from 30 seconds to 20 minutes, on average. Online video performance isn’t just about views; it’s about audience and engagement. The Online Video Grader we use looks at four separate, yet interrelated areas that determine how well an organization is leveraging online video and YouTube: · Website score · Search engine score · YouTube score · Social media score The grader analyzes numerous attributes under each area, as well. As an example of brands that successfully leverage video, consider Nintendo — which has one of the top-ranking channels on YouTube. Not only does the company produce great content, but it produces lots of it as well, giving subscribers and other interested parties a reason to return. 2. Integrate YouTube and web content: The most effective video marketing programs create a symbiotic relationship between their two owned media platforms: their YouTube channel and their website. Consistent branding and YouTube channel customization occur in 63 percent of the most effective business-oriented YouTube channels. Furthermore, 61 percent also embed their YouTube content on their website. Keep in mind, YouTube automatically compensates for diverse devices — which is particularly important for mobile and tablet viewing. Video marketing. Free pdf download examples Page 3
  • 4. A YouTube embed is not just web content — it’s very important (Google-wise) web content. Consider the example below from Newegg.com, a rich tech gear site that nicely integrates YouTube video to increase both its search results and product sales. 3. Engage your community with YouTube: Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. Understand that YouTube is not just an online video repository; it’s also a powerful social media platform. Engagement is a critical part of earned media that allows brands to engage back, a critical method for driving views and action. For example, Old Spice lit up its brand through a YouTube campaign that delivered videos in response to community feedback. The community responded by extensive sharing and video embeds. The result? Increased sales. By how much? 107 percent! 4. Embrace YouTube advertising: Paid media is a critical part of effective video content marketing. YouTube TrueView ads are not the same as Google’s AdWords. Our experience demonstrates YouTube advertising can deliver 10 times the click-through rates when compared with traditional AdWords and video ad networks. It delivers results through diverse hyper-targeting options: contextual, behavioral, geo, retargeting and search. The key is that you need to experiment. YouTube advertising is meant to drive both engagement and calls to action. Increased engagement leads to increased sharing, which leads to increased and sustained long-term views and social interaction. For Video marketing. Free pdf download examples Page 4
  • 5. example, Pixability uses YouTube ads to promote its campaigns, such as the book launch for “Video Marketing for Dummies.” YouTube is no longer just a nice-to-have marketing platform. It’s a must-have video content marketing engine. More importantly, YouTube and online video respond very positively to effective, actionable and well-targeted video content marketing. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Video marketing. Free pdf download examples Page 5
  • 6. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. Video marketing. Free pdf download examples Page 6
  • 7. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 7