Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Evaluation Of LowDown


Published on

  • Be the first to comment

  • Be the first to like this

Evaluation Of LowDown

  1. 1. Masthead – The masthead of my magazine Competition – Magazines frequently use theconforms fairly strictly to most magazine covers. front cover to entice potential audience membersIt is Big, Bold, and clearly stands out on the by offering them a chance to win something, mypage. It isn’t unusual for the cover artist to magazine doesn’t vary from this convention as it‘dominate’ the page and be cast over the is an effective technique that encourages peoplemasthead but I purposely challenged this to buy the magazine.convention because the magazine isn’t yet wellestablished therefore I wouldn’t be suitable toassume that a fan base is already present. I Main Image - Almost every magazine –have placed the masthead at the top be especially music orientated – will have a picturebecause when it is stacked with other of the artist they have referred to in some majormagazines you can usually only see the top of way inside the magazine on the front normallythe magazine so it is important to make sure the as the background for the entire front cover. Myaudience can see what magazine it is. magazine doesn’t differ from this because it is an effective method of getting the audienceCover lines – Cover lines are used interested in the magazine as a whole, a quickconventionally to attract the audience with other glance of a picture of an artist an audienceinformation about what is covered inside the member has some sort of affiliation to willmagazine. My magazine doesn’t stray from this engage their attention, hopefully leading to aconvention much because simply, there is no sale.need to. There isn’t many cover lines on thisfront cover because I am treating ‘Kelly Averis’ Smaller Details – All magazines I looked atas if she was the biggest Hip-Hop artist during research have a barcode, issue date,internationally at the moment therefore the price and website address on them, these detailsmagazine is focusing heavily on her this issue. are often composed towards the corners of the page as there are not as important to the reader.Colours - I have used a fairly basic colour My magazine develops this convention partiallyscheme of 3 main colours (blue, green and grey) because it is the first issue so the promotionalwhich doesn’t look unprofessional because its price tag is being flaunted as a reason to buy thechildish but still provides enough colour to be magazine. I have included the other elements ataesthetically pleasing and attract the audience. I the bottom of the page, which conforms tohave stuck to the colour scheme on the whole of normal expectations. I have chosen to developthe front cover and used it in places to cause conventions by including a QR code that wouldextra emphasis like on parts of the writing for link to the web-address but because theexample. The colour scheme had to include both magazine isn’t real, links to my blog homepageblack and white as well because of the when scanned. I included this aspect becausebackground image and to make sure the cover the target audience is young and therefore morewasn’t inundated with too much colour. The are likely to be up to date with technology so it isalso consistently used to help create a brand and vital to try and interact with them in as manyimprove recognition as a company, this is the ways as possible.normal convention and I would stick to it for mymagazine if I was to create more issues.
  2. 2. Colour – I have conformed to basic conventions Publishers Logo – Conventionally the publisheras to colour throughout the project but on this will have its logo on the contents page of thepage it can be seen in the text. All the writing is magazine as a form of advertising and just toin either black or white because it stands out inform the reader of who the publisher is. Mywell the most against the brick background, but magazine doesn’t develop or challenge thesereally important bits of text have been filled the convention because there is no need to, havingsame green that is on the front cover to increase the publishers logo is important to our publisherprofessionalism through consistency which of who we a pleased to be affiliated with and ithelps to promote the company’s image. doesn’t compromise the audience opinions of the magazine.Magazine Contents – The layout of this page Main Image – The contents page of myfollows magazine conventions pretty well. This is magazine develops the normal conventions of abecause they isnt really an alternative way to do Hip-Hop/ R&B magazine but conforms to genericthis. The page number is put before the title of conventions of the magazine industry. In mostthe topic covered which is followed below with a magazines the contents page has severalvery brief summary of the story. Sometimes the pictures that help to portray the different storieswriter of a particular section will be put with the within the magazine whereas the Hip-Hop/R&Bsummary but this takes up unnecessary space magazines ten to have just one picture of theand in this magazine will be left to the end of cover artist, this is the approach I have takeneach article instead. because my magazine has a similar genre and market therefore it would be wise to stick to conventions of a already successful similar magazine.Employee of the issue – Photos of the creationteam of the magazine are often included in othermagazines with different focuses other thanmusic but not in music magazines. I decided to Smaller details – Alike most magazines, smallerchallenge this convention because I think it is details such as the issue number, date, pagegood to have the audience able to see who is number and details of the cover artist have beenproviding them with what they are reading, this included but are small and don’t dominate thewould give the audience a chance to feel like the page. I have conformed to these conventionsknow the writers or in this case the Editor-In- because there is no need to do anything else, itChief/Creative Director. Also in this case it gives makes sense to include them and have themthe female readers something good to look at, where they are.admire and lust after.
  3. 3. Images – The images I have used and the position they Text – This page is probably the most conventional to musicare in is also very conventional. There is a large image magazines and all magazines in general. The text has beenthat takes up a whole page –which is very common in split up into an introduction and the main interview. The textdouble page spreads – and a smaller image that some of conforms to conventions by having the interviewersthe text is wrapped around in the bulk of the text, this is a questions in bold and the responses in a normal un-little more unusual for a double page spread article and compromised form. The beginning of the article alsodevelops the idea of splitting the columns into equal features a drop-cap like most magazine articles. Alsopieces by having to wrap it around the image. conforming to conventions the bulk of the text is split into 3 equal columns which make it look really professional.Colour – Again I haveused the same colours Quotation - I have(minus the blue) on this conformed mostly to thepage to keep with the rules on using quotationsconsistent theme which over an image on thishelps to convey a page. The purpose of thisprofessional feel about is to engage the readerthe magazine. Using a by having some, usuallytheme of some sort cheeky, quote from thewhether it be colour or interview that makes thesome other aspect of the reader look twice andmagazine is a want to read the fullconventional took which I article. I have used ahave emulated in m quote that, taken out ofmagazine to increase context, could be takenlevels of professionalism. as a sexual innuendo. This is likely to engagePage Numbers – I have the audience and makedeveloped conventions them want to read thetowards page numbers not including them onevery page like some Magazine Name – I havemagazines by instead on slightly developedevery two pages, this conventions to put thehelps to keep a nice magazine name on everyaesthetic by not page by using the exactcompromising the same style as in theintegrity of the photo on masthead, only smaller.the larger image. Convention dictates thatFollowing conventions the magazine name iswould have me put a put into the style ofpage number on the standard script style.picture somewhere whichwouldn’t look as good.
  4. 4. My media product (LowDown Magazine) is aimed at and therefore only really represents a fairly niche audience. The target market for my magazine is young adults (aged 15-19) but the magazine could is also suited to anyone who has an interest in news surrounding the Hip- Hop/R&B ‘scene’ as the magazine mainly provides the ‘low-down’ about the latest manifestations in the musical sector. The language used in the magazine is not ‘perfect’ English because the writers write with the occasional use of slang because they use this sort of language normally and it is likely that the people who would be buying the magazine would also. This use of slang doesn’t really represent the laziness of the target market but their desire to separate themselves from normal society and set trends (Trendies). Hip-Hop/R&B is still fairly monopolised by men and girls often sexualised. This however, is not the image LowDown is trying to convey and this is shown by the cover artist, she is a very pretty individual but she hasn’t got a lot of her body on display, which is often the case for females within the industry especially within the Hip-Hop genre. Gender equality is depicted throughout the magazine in everything from the attitude in the writing to the colour scheme, the predominant colours are light blue, green and green which are all colours that are unisex, unlike red which is often associated with men and pink girls. The green used in the magazine can represent money often associated with this genre or the audience because young people are usually energetic/full of energy.2 Pac is often regarded as Hip-Hops’ greatest, Graffiti and money are oftenthis is one of his most successful tracks. associated with this genre.
  5. 5. A lot of big, large scale, mass market magazines such as NME is published by ‘IPC Media©’, they are a transnational company that focus on distributing their products to avery wide market. A company like Bauer© - who publish ‘Mojo’ is more focused on more, niche markets; this is more the sort of company I would use to publish my magazine because it is designed to appeal to quite a specific market.Personally I think all 3 magazines look very professional. MOJO and NME have a similar aesthetic because in the covers chosen they happen to be featuring artists of similar genres. It is evident from comparison that the magazines have different demographics and cover different content.
  6. 6. I have mentioned before my magazine is aimed at those individuals between the ages 15 and 19 who have a keen interest in the Hip-Hop/R&B genre. My magazine is comparable to that of Vibe magazine that is distributed in the USA but for the UK market. My magazine also would be suitable for general music fanatics because it will feature all of the news industries’ latest news. I have taken the liberty of creating 2 consumer profiles below that are of people who I would suspect to buy the magazine. Name: Hayley Name: Adam Middleton Morrelington Gender: Female Gender: Male Age: 18 Age: 15 Occupation: Part-time Occupation: Student waitress and Student. Lives: With Parents Lives: With friends at and at boarding University. school. Favourite Music: Pop, Favourite Music: R&B, Hip-Hop and Rock, Hip-Hop, Dub-Favourite Artists: Rihanna, Beyoncé, Giggs. Indie. Favourite Artists: Eminem, Drake, Professor step, Reggae andHobbies: Shopping, Clubbing, Learning, Hanging Green And Devlin. R&B.out with friends, going to gigs, listening to mp3 Hobbies: Football, Cinema, hanging aroundplayer and dance. the town, homework, ice skating.Favourite Shops: River Island, HMV, Apple Store. Favourite Shops: Hollister, JD, Size, ITunes Store.
  7. 7. I have created a video of an interview of two different people that suit the criteria for my target audience (Music enthusiasts aged 15-19).
  8. 8. Software: Hardware:• Microsoft Word 2010® • Hitachi HDD HandyCam• Microsoft Excel 2010® • Tri-pod• Microsoft Publisher 2010® • Computer• Microsoft PowerPoint 2010® • Canon 1100• Adobe Photoshop CS5® • HP T263 Scanner• iMovie®•®I havent learned that many new skills through this project in terms of use ofsoftware, this is because I have used most of this software before in cariousdifferent subjects therefore I am fairly competent with using these softwarepackages and didn’t have too many difficulties. I used Microsoft Word 2010 alot when doing my research tasks to draw up text. I also found that I had to During this project I got a chance touse Microsoft word to create the textual part of my double age spread as handle some hardware that before, Iopposed to Adobe Photoshop CS5 which I used to create the rest of my was rather inexperienced in using.magazine. This was necessary because in word it is much easier to insert This was the case for the twodrop-caps and distribute text into columns. I used excel on occasion to different cameras I got a chance tocreate diagrams and graphs for the presentation of my questionnaire use. I used the Hitachi HD Handy-analysis. I exported these graphs to Microsoft Word 2010 where it is easier Cam to record my peers assessingto combine text with these images in a aesthetically pleasing manner. I used my work. Here I got a chance toMicrosoft Publisher 2010 to create my questionnaire because it provides a evolve my camerawork skills bylot of useful templates, I did learn that this program has some useful rulers using different utensils such as theand page guides that assisted me in making sure my questionnaire was very tri-pod to be able to provide a higherwell structured and organised. I used Microsoft PowerPoint 2010 to create quality video. I used the Canon 1100my magazine proposal, this was the most suitable software to use because it camera to take pictures of the maindivides pages into easily manageable sections that help improve the overall cover artist.. Here I learned aboutimage of the presentation. I used Adobe Photoshop to create the bulk of my focusing the camera and framing mymagazine, I am very confident with this program already from previous work shots, knowing these aspects ofbut I learned how to accurately align object using the buttons provided, this photography helped to ensure thatincreased the professionalism of my magazine because I was able to centre the images I collected were, morecertain objects like the headline. I used iMovie only at the end of the project often than not, high quality andto edit videos of my peers assessing my magazine, however I have this suitable for use in my at home and use it all the time so I learned nothing new by using
  9. 9. After looking at both my final preliminary task front coverand my final magazine cover it is obvious that I have learneda lot in the process of this project. At first I chose not to paymuch attention to the Mise-en-scene of the picture on mycover. If you compare that aspect on both front covers youcan see a drastic improvement. That background ispredominantly on colour which makes the cover lines on thecover much easier to read it is clear to see that the audiencefor the two magazines is very different and they appeal tothem in the same way but that is different because of thevariation in the type of target audience. The preliminary taskcover uses a much more formal font and main image thanmy final magazine cover because the target market is muchmore informal. It is clear that I have increased my awareness of the conventions of music magazines. I failed to include professional aspects in my preliminary task such as a publishers logo and the implementation of a consistent colour scheme. The absence of these factors in my preliminary task make it less professional than the final magazine contents page. The overall standard of the quality of my final magazine is much higher than the preliminary task, this is because I have paid more attention to aspects like Mise-en-scene on the front cover, a consistent colour scheme that improves the aesthetic of the magazine which helps to increase the likelihood that the target audience will buy it, which is the ultimate goal.