MORE POLICE YES? MONEY OFFWe will continue our work to cut crime, improving- We will expand the number of businesses on ouron-street communication and lobby strongly to Wedge card scheme and increase our databaseretain the Police resources for the Town Centre of cardholderswe secured in 2008 MORE EXCITING SHOPSA VOICE FOR BUSINESS We will work with landlords to fill vacant spaces onWe will promote, represent and lobby for your the High Street and attract the best quality retailersinterests, both individually and as a business to the areadistrict, and continue to be the link between theCouncil, residents and other major public sector MORE INVESTMENTstakeholders We will work to redevelop key properties and attract new, high quality businesses to the areaMORE TREES to enhance footfall as well as maintainingWe will champion the delivery of Camden Town cleansing standardsFirst, our public realm strategy prioritisingthe delivery of our Cobden Junction/High Street A CREATIVESouth schemes CAMDEN TOWN We will work with leading universities and theFREE RECYCLING knowledge economy to attract top entrepreneursWe will provide a free or heavily discounted to set up business enterprises in Camden Town andrecycling service for all members provide opportunities for recruitment to our businessesCHEAPER BILLSWe will deliver a joint procurement consortium, MARKETING & PROMOTINGwhich will broker significant savings for your core We will work with high profile media partnersbusiness services (typically reductions of over to promote Camden Town’s famous, and not yet20% on existing contracts can be achieved) famous, attractions and its unique character
LEADERSHIPIMPROVING THECOMMERCIAL VIABILITYOF CAMDEN TOWNWhat happens right outside your door has a huge ensure they deliver a business ready solution, weimpact on your business. What happens if the shop don’t duplicate Council services. For example, wenext door suddenly goes out of business, creating an do not subsidise any Council services such as streeteyesore? What happens if a prospective new client cleaning or warden patrols.feels uncomfortable coming to your office for that What we do is monitor existing service delivery topitch? What happens if a tube closure programme ensure you get value for money and deliver newthreatens footfall? and innovative projects, often leveraging significantThis is where Camden Town Unlimited steps in. investment from public sector partners that bothWhether it is ensuring the streets remain clean and reduce costs and improve the perception of the area.safe, creating interesting, vibrant activity in vacant At a time of ever increasing public sector cut backsunits, or ensuring infrastructure projects do not we believe it is vital that the business interests ofnegatively impact access, Camden Town Unlimited is Camden Town are defended and represented. Local,making your location work just as hard as you do Regional and National authorities are increasinglyfor your business. looking to business to fill the void in their own funding. Without a business voice forcing its wayIMPROVING BUSINESS, NOT into these debates Camden Town risks losing outSWEEPING THE STREET to other better represented areas of London andWe believe BID’s occupy a crucial place in service the region.delivery for business. Designed to give the private In the following pages we outline what we wantsector a stake in the ongoing development and to achieve in the next five years and how we planmanagement of their environment, we are entirely to achieve it. The projects have been determinedindependent and solely responsible to you, our following an extensive consultation process with ourbusiness membership. All our funding is 100% business members - thank you for all your input.ringfenced to be spent in Camden Town andalthough we work closely with public services to Please back Camden Town and vote YES in February 2011.Simon Pitkeathley Chris Shaw Alex Proud Richard TerryChief Executive Chair Vice Chair Vice Chair
EXECUTIVEWhilst our first five years was all about getting the basics right, investing heavily in improving the quality ofthe Town Centre and redressing the negative aspects of crime and anti-social behaviour, CTU 2011 - 2016 willseek to build on our successes whilst adding specialist projects designed to make Camden Town the mostcompetitive and attractive place to do business in London. We commit to do this in a number of ways:- Working with public authorities to ensure they deliver business led programmes that encourages, CUTTING not penalises, enterprise IMPROVING- Negotiating baseline agreements with the local ENVIRONMENT authority and Police to ensure a satisfactory level of SAVING service is delivered YOU- Delivering specialist projects designed to reduce We want to save you money through joint your core costs and upgrade the perception of procurement, significantly driving down your Camden Town as a business location overheads. We want to enable you to attract and- Lobbying for significant investment in our public retain the best quality staff, drawn to a thriving and realm and Police services exciting work environment. We want to provide a clear, simple and transparent regulatory and business- Securing high return and high value partnerships support environment. We want to bring you new with leading institutions, passing on the benefits to customers or clients who want to spend more… our members whilst all the time ensuring that we maintain our core focus of keeping Camden Town safe and clean.IN 2011 – 2016 WE WILL:• Improve the environment for business• Drive down costs “ Business Improvement Districts (BIDs) are a valuable vehicle for helping to ensure the UK’s high streets and city centres are vibrant• Advocate and lobby for your business interests and alive. As property owners, our members• Deliver a High Street that excites and delights understand the added value that BIDs bring to an area in both the short and long term. While the current economic climate is a challenge, we believe that BIDs can be part of the solution to help us out of the recession and we hope to see them continue on with lasting success. Ian Fletcher ” Director of Policy (Real Estate) British Property Federation
OUR VISION:CREATIVECTU 2011 - 2016 will be focused on making Camden Town the most attractive business location in London.However, we want to go further than provide a high quality service to our members. We want to propelCamden Town and your business networks into the forefront of central London policy, making your businesslocation more high profile and therefore easier to attract staff, customers and partners.WORKING WITH THE CAMDEN TOWNREST OF LONDON HEARTLondon is the leading world city and one of the bestplaces to do business.Yet premium quality brings LONDONpremium prices. Camden Town is on the edges ofcentral London but offers unrivalled access, with CAMDEN TOWNthree tube stations, 12 bus routes and national and Worldwide via Paddington/ Europe Heathrow via Eurostarinternational rail connections within 10 minutes walk. KINGS CROSSWe want our businesses to enjoy a central London EUSTONservice at fringe prices. That’s why we:• Will work to extend and enhance transport schemes, Central such as the Barclays cycle hire scheme and Legible London London to Camden Town, and will improve the tube, Over the next few years much is expected of the road and pedestrian experience private sector to bring London and the country out of• Will work closely with the developers at Kings Cross recession. By positioning Camden Town as one of the and Euston to ensure the value and prestige of these most responsive, innovative and creative locations we schemes positively impact on the perception and aim to encourage policy makers and new business to competitive advantage of Camden Town invest in the area and propel Camden Town into the• Will continue to promote Camden’s Creative heart of London. Quarter, our proposal to recognise Camden Town as one of London’s most important business district, “ As you know, I fully recognise the excellent contribution that Business Improvement particularly in the creative and knowledge economies Districts (BIDs) make to the London economy, and their increasingly important function in the ‘place shaping’ of local town centres and industrial estates. The extra safety measures that you provide, the cleaning and improving the environment, contributes a great deal towards achieving my vision of London as the best big city on earth. Boris Johnson ” Mayor of London
IMPROVINGENVIRONMENTCUTTING CRIMEOur core priority remains cutting crime, and We will also continue to develop our on-streetour consultation revealed that this is still your top communications network, linking retailers andissue. When Camden Town Unlimited was first businesses directly with CCTV, the Police andincorporated, crime, and particularly drug crime, wardens, improving dialogue between thesewas endemic. In partnership with the Met Police stakeholders.and London Borough of Camden, we have madesignificant improvements, with overall crime statistics DELIVERING CAMDEN TOWNfalling 27% between 2006 - 2011. FIRST, OUR STREETSCAPEA major factor in this success was the additional IMPROVEMENT STRATEGY28 uniformed officers Camden Town Unlimited,in partnership with London Borough of Camden and the Police, We achieved major results in our first five secured for the years initiating, designing and implementingarea, as a result of our own pilot on-street team. Camden Town First.We will lobby to ensure this team stays in placeas long as is necessary to make sure the on-streetcriminal behaviour does not return to our streets.As a demonstration of our combined commitmenttowards this goal, London Borough of Camden hasagreed to ringfence this provision for the nextfinancial year following pressure from CTU.
With one project completed and another due tobreak ground early next year, we have achieved a MORE POLICE, NEWsignificant upgrade of the public realm. However, we PUBLIC SPACES ANDbelieve the job is only half done and the focus of CLEAN STREETSthis next five years will be delivering the schemesat Cobden Junction and High Street South. These Keir Emms, Camden Lock Marketschemes will improve the southern gateway to theTown Centre, enhancing the crucial pedestrian “ There has been a huge improvement in crime, particularly on street dealing, as a resultlink route to Kings Cross and central London and of CTU’s activities. Maintaining this presenceproviding the building blocks for the regeneration is crucial to the ongoing success of businessessouth of Camden Town tube. in the area, and I’ll be voting YES to keep theseMONITORING STREET resources in Camden Town ”CLEANSINGIn the last BID term, we arranged the removal ofover 4000 items of graffiti and worked with LondonBorough of Camden to ensure all BID streets werecleaned on at least a daily basis.We will continue to work with the Council tomonitor delivery of vital street cleansing/graffiti Richard Terry, Arupremoval operations, and will deliver our ownrecycling/waste collection services to reduce amount “ Camden Town has historically suffered from a very poor business environment whichof time rubbish is left on street. impacted on the way clients saw my premises. CTU have achieved real success with Camden Town First, and I will be voting YES to continue this work ”
DOWNAs an elected, representative company, one of our biggest assets is you. Together we represent a powerfulbusiness lobby and collectively CTU businesses are estimated to turn over more than £1 billion per annum.There is significant scope for achieving efficiencies across business through specialist brokerage schemes andhigh level advocacy on regulatory affairs. We will introduce the following programmes:JOINT PROCUREMENT FREE RECYCLINGWe aim to provide a toolkit of procurement Having secured significant funding from Europeanpackages, which you can opt in and out of, which funding streams, Camden Town Unlimited willreduce core business cost through bulk purchasing develop a free, or heavily discounted, recyclingand independent brokerage. Some of the joint service for all business members. This is designed toprocurement services we will provide include: provide a more environmentally friendly service (one geographically based collection service will reduceElectricity carbon emissions associated with transport) increaseGas the numbers of business recycling and reduce costsPAT Testing to participating members.RecyclingCouriersPest ControlPrintersTaxisWe will continue to add services as requested.
WE WANT TO MAKE CAMDEN TOWNTHE MOST COST-EFFECTIVE DISTRICTTO DO BUSINESS IN LONDONWE AIM TO MAKE YOUR BID LEVY PAY FOR ITSELF IN SAVINGS. THESE SAVINGS WEREACHIEVED FROM ENERGY CONTRACTS ALONE.UNIT AVERAGE SAVING PA*Small office (1 – 10 staff) £1000 - £5000Medium office (10 – 100 people) £10000 - £20000Large office (100 people +) £20000+Small Retail £500 - £2500Large retail £5000+Small bar/restaurant £500 - £1500Large bar/restaurant £2000+Venue £2500+*This is based on our previous work and is energy costs alone. Your business could save significantly more or less depending on your circumstances, current contract, length of contract etc.
ADVOCATINGLOBBYING YOUR INTERESTSWe want to make the regulatory environment here We will continue to monitor the emergence of thesein Camden Town the most supportive in London. consultations, notify member businesses affected and represent your interests.Whether it is representing individual members,proposing joined up district wide development David Lynn, MTVpolicies or advocating changes to the way the publicservices engages with businesses, Camden Town “ Pound for pound, compared with other operating costs, the services delivered by theUnlimited will work with our key stakeholders to BID are excellent value for money. I will beensure business gets a gold standard, business facing voting YES to reduce my business costs inservice in Camden Town. 2011 – 2016 ”REPRESENTING Michael Nicholas, Camden Bars GroupYOUR BUSINESSIn our first five years, we responded to 59 planning “ Closing the Northern line would have been disastrous for my businesses. I am delightedapplications, 22 licensing applications and 15 by the speed and quality of the response frommajor consultations on behalf of our businesses, CTU to this threat, and will be voting YES toincluding documents such as the Mayor’s EconomicDevelopment Strategy, Local Development ensure I am represented in the future. ”Framework and London’s Tourism Strategy.These planning documents have a major effect oninvestment and practices on your business, but arelengthy, onerous and sometimes difficult to identify.We also led a campaign to reduce tube closuresrelated to their upgrade programme, managing toreduce the closure programme from 33 weekendclosures to just 12.
HIGH STREETEXCITES DELIGHTSCamden Town is one of London’s marketing success However, we also want to enhance the surroundingstories. It’s famous canal side location, vibrant offer to make sure Camden Town remains a vitalindependent retailers and legendary nightlife means part of London’s wider cultural life. We want ait is world renowned as one of London’s most compelling High Street that thrives with creativitydistinctive locations (Visit London research 2010). and offers a unique, high quality urban experience.It is not just an international draw – these world class We want to attract the next generation of topvisitor attractions include Camden Lock and Stables fashion designers, artists and music promoters, as wellMarkets, Roundhouse and the Jewish Museum which, as anchor brands not present, to reinvigorate andtogether with our night time venues, have deep increase the value of our offer. That’s why we will:roots in the community and could only really be in • Develop and expand our pop up shop scheme toCamden Town. bring dead spaces back to lifeWe want to sustain and enhance our position as both • Identify links with top design, fashion andone of London’s most popular overseas destination entrepreneurship institutionsand a vital, uniquely London experience. We willmake sure both our venues and Camden Town as a • Identify a longer term strategy to support top newwhole continue to be promoted, both by ourselves retailers into prime locations along the High Streetand through partners, and clearly accessible through We can only do this if the conditions are right. Weschemes such as Legible London. need a well connected, joined up signage scheme from the West End and transport hubs. WeTHAT’S WHY WE WILL; need transport options, open tube stations, high• Continue to work with partners to deliver high quality public realm and a safe and secure trading quality promotional campaigns, press visits and environment. These elements remain at the core Legible London of our operations and fundamental to the success of this district. However, we feel with the right• Promote Camden Town as London Borough of partnerships in place, we can do more to develop a Camden’s premier Olympic visitor destination truly thrilling high street environment.• Work with the many regional festivals occurring in the area and around London to make sure Camden Town has a year round calendar of promotional events
MAKING CAMDEN David Gilbertson, EmapTOWN THE MOST “ I have been impressed with the innovation of CTU in finding new solutions to the issuesEXCITING AND faced by modern city centres such as vacantDIVERSE DISTRICT shops. CTU has actually reduced vacancy rates during the recession. I will be voting YES forIN LONDON more innovative solutions to regenerate the High Street ” Caroline Seward, Getty Images “ We have over 200 employees in the area, and being able to attract and retain high quality staff is at the very heart of our business. I will be voting YES to ensure Camden Town remains an interesting and exciting place working environment for our staff. ”
CAMDEN BIDTRACK RECORD OFDELIVERY 2006 - 2011• Crime down 27%• £3 million invested in the public realm• 10,000 local employees and residents using wedge cards and over 100 local businesses offering deals• Internationally recognised Pop up shop campaign• 28 additional uniformed officers dedicated to the BID area• £144,000 of European funding secured to deliver free environmental services to businesses• 6,880 additional hours of policing• £150,000 invested in award winning international marketing campaign• London’s first 24 hour commercial pop up space• 1:4 return on BID levy investmentThe BID boundaries focus around the core businessdistrict running between Chalk Farm Road andMornington Crescent tube stations, as well as thecommercial area along Parkway, Kentish Town Roadand Camden Road
STREET LIST Adelaide Road (pt) Albert Street Arlington Road Bayham Place Bayham Street Beatty Street Bonny Street Bridge Approach Buck Street Camden High Street Camden Lock Place Camden Road (pt) Camden Street (pt) Carlow Street Carol Street Chalk Farm Parade (pt) Chalk Farm Road Crowndale Road Delancey Passage Delancey Street Dewsby Terrace Early Mews Eversholt Street (pt) Gilbey’s Yard Gloucester Crescent Grand Union Walk Greenland Place Greenland Road Greenland Street Hampstead Road (pt) Harrington Square Haverstock Hill (pt) Hawley Crescent Hurdwick Place Inverness Street Jamestown Road Juniper Crescent Kentish Town Road (pt) Kings Terrace Lidlington Place Mandela Street Mary’s Terrace Miller Street Millbrook PlaceMornington Crescent (pt) Mornington Place (pt) Mornington Street (pt) Nelson’s Yard Oakley Square Oval Road Parkway Pleasant Row Plender Street (pt) Pratt Mews Pratt Street (pt) Regents Park Road (pt) Regents Park Terrace St Martin’s Almshouses St Martin’s Close Sign Makers Yard Stanmore Place Stucley Place Symes Mews Underhill Passage Underhill Street Water Lane
FINANCIALS As we saw in the first term, the success of the we will maintain flexibility within the phasing of this BID was in its ability to react quickly to changing budget to make sure we deliver the optimum return conditions to overcome the most serious blights to for your money. We will continue to use the Board the Town Centre. This budget is prepared at a time and members expertise to determine how best to where public funding is under heavy pressure with spend our budget year on year. serious cuts and difficult decisions ahead. Ensuring We also have a long term ambition to make the our business environment remains safe and clean BID a profit making organisation, re-investing surplus and fully functional remains our top priority. This back into Camden Town. We will explore proposals is at the heart of what we do and in these times of in the next BID term to realise this ambition. reduced public spending will require greater advocacy and management. WE WILL RECEIVE AROUND We know it will require substantial public sector £3.5 MILLION BETWEEN financial contributions to deliver our ambitious 2011 – 2016. WE WILL INVEST public realm strategy. We will also need to secure IT IN THE FOLLOWING match funding with other partners to achieve it, and will be subject to other funding timescales. Therefore, PROPORTIONS: A Cre ative C ncy M Continge ar 6% CONTINGENCY ke amden t ing & 20% ADMINISTRATION Pr om ion ot rat 30% IMPROVING THE BUSINESS ing st Mo m ini re E xcit Ad ENVIRONMENT ing Sho ps 14% DRIVING DOWN COSTS 8% ADVOCATING AND LOBBYING FOR YOURA Voice for Business BUSINESS INTERESTS Cutt 22% A HIGH STREET THAT ing C rime Off EXCITES & DELIGHTS ney Mo lls r Bi pe ea Pu g Ch clin blic High Street ecy Re alm eR Fre Im prov South em ent s
WHAT IS A BID? FAIR AND TRANSPARENTCamden Town Unlimited, a Business Improvement All BID members are eligible for a seat on theDistrict, is an independent, business led company Board, and elections are held ahead of our AGMthat seeks to improve Camden Town as a place every year, where 33% of the seats are automaticallyto work, live, visit and do business in. We want to available. If you would like more information, pleaseincrease the commercial performance of Camden contact the BID team.Town for your customers, your clients and yourbottom line. HOW DOES THEWhile business rates are taken by Central BALLOT WORK?Government most of this is distributed elsewhere Only businesses in the BID area with a rateable valuein the country, the money raised through your BID on their premises of more than £60,000 (2010 ratinglevy represents only 1% of the Rateable Value and is list) are eligible to vote. You can check your rateable100% ringfenced for Camden Town. This money can value at www.voa.gov.uk In the autumn we will be innot be spent subsidising existing services but must contact with all members, asking them to nominatebe additional to those provided by the local authority a voter on behalf of your organisation, and they willand other statutory bodies –you will not be paying receive a voting pack in February 2011 explaining thefor Council services. voting process.A BID term can last for a maximum of five years, The ballot will be performed by an independentafter which it can only remain in existence if it is authority (the London Borough of Camden Ballotingapproved by the Members at a renewal ballot. That team), to ensure the results are not prejudiced.is why we are asking you to vote YES now. HOW MUCH WILL WE PAY?HOW IS IT MANAGED? If the ballot is successful, every eligible business willCamden Town Unlimited, an LLP set up to manage pay an annual levy of 1% of rateable value (2010 list)the BID term 2006 – 2011 are proposing this BID This table below shows how much you would pay.renewal. The company is managed by our Board– BID members and local business leaders from RATEABLE VALUE BID LEVYall member sectors. The BID is delivered by a £60,000 £600small executive team, who manage the day to day £100,000 £1,000operations and strategic direction of the BID. £500,000 £5,000 BID levy will increase with inflation, with the figure determined by the Board on an annual basis but restricted to RPI+1% *As with NNDR, charities will receive 80% relief on their BID levy Some exclusions apply – see our BID arrangements for details
Christopher Shaw Alex Proud Richard Terry Berry Casey Caroline Seward Michael Doheny(Chair) (Vice Chair) (Vice Chair) Hache Restaurant Getty Images The Worlds EndShaw Corporation Proud Galleries ArupDavid Gilbertson David Lynn Graham Goodkind Keir Emms Andy Godfrey Chief SuptEmap MTV Frank PR Camden Lock Alliance Boots Plc Raj Kohli Market Metropolitan PoliceCllr Theo Blackwell Cllr Chris Naylor Jim Donovan Richard Pearl Cllr Thomas Jon GuestLondon Borough London Borough (Morrisons) (Observer) Neumark (British Waterways)of Camden of Camden Resident London Borough of CamdenNot PicturedMichael Nicholas(Camden Bars)Simon Pitkeathley Matthew McMillan Clayton Clarke Rozanne Shipman Helena SundarajooChief Executive Deputy Chief Business Membership Office Manager Executive Development Manager ManagerIt’s not just us... thanks to our partners:London Borough of Camden members and officers. The Metropolitan Police. TfL. Argent. London ContinentalRailways. NLA. Create KX. GLA members and officers. British Waterways. Cross River Partnership. The LondonBID Community. Camden Town Community Forum. Visit London. Visit Britain and all our members.
VOTEYES YESTO REDUCE CRIME AND IMPROVE THE QUALITY OFTHE BUSINESS ENVIRONMENTYESTO DRIVING DOWN COST THROUGH JOINT PURCHASINGYESTO ADVOCATING AND LOBBYING FOR YOUR BUSINESS INTERESTSYESTO CREATING A HIGH STREET THAT EXCITES AND DELIGHTSFive years ago, businesses in Camden Town FEBRUARY 1ST 2011overwhelmingly voted (84%!) YES to make Camden Eligible businesses will receive a ballot paper invitingTown a better place to work and visit. This enabled them to vote by post for or against the continuationCamden Town Unlimited to set up a Business of Camden Town Unlimited. Ballot papers must beImprovement District, securing a mandate and funding returned by 28th February 2010.to deliver our business plan. APRIL 2011In 2011, Camden Town Unlimited’s first five year If the result is positive, Camden Town Unlimited willterm comes to an end. Here is the timetable for continue to work on behalf of you, its members.our ‘renewal ballot’: Camden Town UnlimitedOCTOBER 2010 CollectiveThe BID Proposal is distributed to eligible businesses. 37 Camden High StreetWe aim to visit all our member businesses ahead of the Londonballot to hear about the issues you face and explain our NW1 7JEplans for the future. But if you wish to speak to one ofour team members in the meantime, please get 020 7380 8260in touch. email@example.com www.camdentownunlimited.com