A2 evaluation briefing

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A2 Media Studies coursework evaluation briefing

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A2 evaluation briefing

  1. 1. A2 Media Evaluation
  2. 2. The evaluation <ul><li>Worth 20 marks </li></ul><ul><li>“Each candidate will evaluate and reflect upon the creative process and their experience of it” </li></ul><ul><li>“This evaluation may be done collectively for a group production or individually.” </li></ul>
  3. 3. What does it look like? <ul><li>Candidates will evaluate their work electronically </li></ul><ul><li>Examples of suitable formats for the evaluation are: </li></ul><ul><ul><li>A podcast </li></ul></ul><ul><ul><li>DVD extras </li></ul></ul><ul><ul><li>A blog </li></ul></ul><ul><ul><li>A powerpoint </li></ul></ul><ul><li>I would aim to include all of these </li></ul>
  4. 4. Good practice <ul><li>“ The potential of the format chosen should be exploited through the use of </li></ul><ul><ul><li>images, </li></ul></ul><ul><ul><li>audio, </li></ul></ul><ul><ul><li>video and </li></ul></ul><ul><ul><li>links to online resources.” </li></ul></ul>
  5. 5. What does it not look like? <ul><li>In all cases, candidates should be discouraged from seeing the evaluation as simply a written essay </li></ul>
  6. 6. Mark scheme <ul><li>Level 4 16–20 marks EXCELLENT </li></ul><ul><li>Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. </li></ul><ul><li>Excellent ability to refer to the choices made and outcomes. </li></ul><ul><li>Excellent understanding of their development from preliminary to full task. </li></ul><ul><li>Excellent ability to communicate. </li></ul><ul><li>Excellent skill in the use of digital technology or ICT in the evaluation </li></ul>
  7. 7. The Evaluation Topics <ul><li>In what ways does your media product use, develop or challenge forms and conventions of real media products? </li></ul><ul><li>How effective is the combination of your main product and ancillary texts? </li></ul><ul><li>What have you learned from your audience feedback? </li></ul><ul><li>How did you use media technologies in the construction and research, planning and evaluation stages? </li></ul>
  8. 8. In what ways does your media product use, develop or challenge forms and conventions of real media products? <ul><li>For MV, “Forms and Conventions” are essentially Goodwins Analysis </li></ul><ul><li>Consider </li></ul><ul><ul><li>a 9-shot analysis </li></ul></ul><ul><ul><li>PowerPoint </li></ul></ul><ul><li>Whatever, you must include </li></ul><ul><ul><li>Screenshots </li></ul></ul><ul><ul><li>Weblinks to other videos </li></ul></ul>
  9. 9. In what ways does your media product use, develop or challenge forms and conventions of real media products? <ul><li>For Ancillary Tasks </li></ul><ul><li>Annotated analysis of completed task as jpeg on blog is sufficient </li></ul>
  10. 10. How effective is the combination of your main product and ancillary texts? <ul><li>Podcast </li></ul><ul><li>ALL members of the team MUST contribute </li></ul><ul><li>Options </li></ul><ul><ul><li>Digital recorder </li></ul></ul><ul><ul><li>Filmed discussion </li></ul></ul><ul><ul><li>Podcast kit </li></ul></ul>
  11. 11. What have you learned from your audience feedback? <ul><li>No group has sufficient detailed feedback to complete this at present. </li></ul><ul><li>The class feedback is not enough, but it is a start. </li></ul><ul><li>You MUST solicit more feedback onto the blog/Vimeo from either other students, friends, relatives </li></ul><ul><li>Analyse via either commentary over the MV or as podcast </li></ul>
  12. 12. How did you use media technologies in the construction and research, planning and evaluation stages? <ul><li>Make a detailed list of the technologies you used </li></ul><ul><li>There are more than you think </li></ul><ul><li>Make a blog entry linking though to evidence of all the technologies you have used </li></ul><ul><li>For extra marks, film a discussion between the members of the team </li></ul>
  13. 13. Where to look for inspiration? <ul><li>Diploma blog </li></ul><ul><li>Long Road MV Blogs </li></ul>
  14. 14. Activity <ul><li>Identify </li></ul><ul><li>5 best aspects of your MV </li></ul><ul><li>5 worst aspects of your MV </li></ul>
  15. 15. A2 Media Evaluation

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