Social media for product managers3

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Social media for product managers3

  1. 1. Social Media for Product Managers Luke Brynley-Jones - @oursocialtimes
  2. 2. Getting Started – Investing Time
  3. 3. Research • Competitor analysis - Scoutlabs • Twitter - TweetDeck, Hootsuite • Blogs – Technorati, PostRank, Wikio • Identifying and connecting with influencers Skyttle / SocialMention / Klout / Google Realtime
  4. 4. TweetDeck for Research
  5. 5. Scoutlabs – Competitor Analysis
  6. 6. Mentions in Forums
  7. 7. Mentions in Forums
  8. 8. Feedback • Questions / polls / surveys (LinkedIn / Yahoo) • Communities / Groups / Networks (Ning) • Forums / blogs • Listening Radian6 / Brandwatch / Scoutlabs /
  9. 9. Scoutlabs – Listening
  10. 10. Radian6 - Listening
  11. 11. Management • Wiki - Repository of everything • Pidgin - Chat-rooms for teams • Basecamp – Project management • Google docs – Gantt Chart • Trac – Ticketing (with wiki)
  12. 12. Pidgin Chat – Team working
  13. 13. Google docs – Gantt Chart
  14. 14. Marketing • Recruiting Advocates • Crowd-sourcing problems • Providing incentives • Creating a knowledgebase Lithium / Jive Technologies - Social CRM
  15. 15. Some useful Resources

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