Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How To Meld Your
Personal & Professional
Online Brand
Eric Melin
Senior Social Media
Community Manager
@SceneStealrEric
Or: How I Learned
to Stop Worrying
& Embrace Air
How To Meld Your
Personal & Professional
Online Brand
You may not know it,
but you already have
a personal brand.
You may not know
it, but you already
have a personal
brand.
And it may get you
fired before you
even start your
job.
93% of hiring managers will
review your social media
profile before a job offer.
1 out of 3 companies rejected candidates ba...
92% of companies use social
media for recruitment.
79% of recruiters report they have found
candidates through LinkedIn.
2...
Why Develop a
Personal Brand?
• Build credibility with your
target audience
• Showcase your specialty
• Differentiate yours...
A strong professional network
gives you a leg up.
“Increasingly, job hunters are tapping into
their social networks and co...
Tell your own story. Don’t let
the web do it for you.
The web and social networks are
gathering and sharing info about you...
You can’t start
soon enough.
“Your personal brand is essentially your
professional reputation. It’s what other
people say about you when you’re not in
...
Your brand isn’t your resume – it should
reflect facets of your personality, not just
job-oriented stuff.
Image: branditect...
Be genuine.
More than self-
promotion, it’s a
representation of
who you really are.
If you are genuine,
you can connect
wi...
Real people are
well-rounded.
They have hobbies
as well as
professional goals.
Intelligent,
media-savvy,
and that you understand business
communication best practices.
Having a personal brand
also show...
That’s personal and professional
development.
Your personal brand can morph and
change over time.
10 years ago I didn’t know what a personal or
professional brand was ...
Or at least I didn’t THINK I knew what one was.
I knew enough about branding to get on game shows?!
...and fooled publicists into thinking I was
important enough to interview A-list movie stars!
I parlayed that media savvy into public speaking.
Once I started my real career ...
But your personal brand can take you to some strange
places.
Melding the personalities can be challenging ...
... really strange places.
Melding the personalities can be challenging ...
It can also give you authority, legitimacy, and
confidence where you least expect it.
No one wants to interact with a
company stooge.
Don’t separate business/personal.
Content/news organizations can pull off a
“broadcast only” attitude because there’s an
audience that wants their content i...
But real people need to create/curate
content and engage as themselves.
Where to start, you narcissist?
Image: huffingtonpost.com
yourself.
Try to get your name as a unique
URL.
If you don’t have a unique name,
create one.
If you don’t have a unique name,
create one.
Do research - look at successful
people in your field.
What social media platforms are they on?
How does their strategy dif...
Don’t spread yourself too thin.
Be strategic and consistent.
Image: emilyridge.ie
If you’re going to have
a homepage, keep it
current.
Time for some self-examination.
Define yourself.
Image: huffingtonpost.com
Image: thefirstfewseconds.com
Define yourself.
What are your values?
Examples: Family, friends, hard work,
positivity, community, passion,
generosity, cu...
Define yourself.
What are your strengths/goals?
Think about things you are naturally good at.
How can you help others?
How ...
Image: thefirstfewseconds.com
+	
  goals!
Interests
Define yourself.
What are your interests?
How can your interests reinforce your
personality?
Do facets of your interests do...
Not sure?
Ask friends to name the first things that
come to mind when they think about
who you are.
Build a hub for your brand.
Make sure your bio tells people
exactly what kind of content they
can expect from you.
Don’t try to be all things to all people.
Carve out your niche.
Differentiate yourself.
Exhibit unique opinions.
Don’t try to be all things to all people.
Carve out your niche.
Differentiate yourself.
Exhibit unique opinions.
But don’t be a jerk or a contrarian just to be
different.
Be able to back your opinions up.
Because you’re probably not the only person
saying something “different.”
You don’t absolutely HAVE TO get a
professional headshot, but it wouldn’t be a
bad idea.
Image: theantisocialmedia.com
Let your profile pic reflect your personality,
but don’t be an idiot.
Make sure its fairly recent and you’re
recognizable.
P...
Post with purpose.
Everything you share, post, or respond to is
building your brand.
When you are authentic and honest, it...
Post with purpose.
It doesn’t always have to be original content, but
even retweets and reposts should fit your brand.
Create and curate content within
your interests.
If you find a piece of content valuable, its likely
others will too.
Becom...
Ask questions.
Help others.
Reciprocation is the best kind of conversation.
Get excited about things.
Exhibit passion.
Be a true community
member.
Support others.
Don’t just self-promote.
Get excited about things.
Exhibit passion.
Be a true community
member.
Support others.
Don’t just self-promote.
What Not to Post About
• Drugs, sex, alcohol, guns -
unless its part of your brand
• Bad grammar, poor spelling
• Complain...
Unless its Part of Your Brand
I use Untappd, but I don’t
share what I drink to a
wider audience.
In small doses, something...
Connect your online world to
your real-life world.
Relationships are more important than resumes.
Network and participate ...
Live your values.
Live your brand.
Reach your goals.
If you examine your brand and find it isn’t living up
to your values, ...
Bring your best self.
Share it with the world.
Bring your heart, soul and head,
Your passions and your promise.
Great thin...
Or: How I Learned
to Stop Worrying
& Embrace Air
Thank you!
@SceneStealrEric
How To Meld Your
Personal & Professional
Onli...
How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar
How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar
How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar
How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar
How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar
How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar
Upcoming SlideShare
Loading in …5
×

How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar

6,102 views

Published on

You've got a job that wants you to use social media professionally, but so far, you've only been using it to share snarky comments with your family and friends. How do you blend your personal and professional brand on social media? It's a common problem, and one that the World Champion of Air Guitar had to face, as his public profile and professional career took off concurrently.

Callahan Creek's Senior Social Media Community Manager takes you through his personal journey in building a brand -- from musician to game show contestant to film critic to social media professional to air guitar champion. If he can make all of these disparate personalities work, you can too!

Published in: Social Media

How To Meld Your Personal & Professional Online Brand, Or: How I Learned to Stop Worrying & Embrace Air Guitar

  1. 1. How To Meld Your Personal & Professional Online Brand Eric Melin Senior Social Media Community Manager @SceneStealrEric
  2. 2. Or: How I Learned to Stop Worrying & Embrace Air How To Meld Your Personal & Professional Online Brand
  3. 3. You may not know it, but you already have a personal brand.
  4. 4. You may not know it, but you already have a personal brand.
  5. 5. And it may get you fired before you even start your job.
  6. 6. 93% of hiring managers will review your social media profile before a job offer. 1 out of 3 companies rejected candidates based upon something found in their social media profiles. - Staff.com, Jobvite 2014 surveys
  7. 7. 92% of companies use social media for recruitment. 79% of recruiters report they have found candidates through LinkedIn. 26% find candidates through Facebook. 14% through Twitter. - Jobvite survey, 2014
  8. 8. Why Develop a Personal Brand? • Build credibility with your target audience • Showcase your specialty • Differentiate yourself from competition • Refine and develop your focus • Forces you to be consistent, develop routine Images: personalbrandingblog.com, executiveresumebranding.com
  9. 9. A strong professional network gives you a leg up. “Increasingly, job hunters are tapping into their social networks and connecting with peers who are currently employed in their chosen field to find out about job opportunities that haven’t been posted publicly.” - Fast Company, 2014
  10. 10. Tell your own story. Don’t let the web do it for you. The web and social networks are gathering and sharing info about you already – it’s time for you to own that info and shape it so it’s beneficial to you.
  11. 11. You can’t start soon enough.
  12. 12. “Your personal brand is essentially your professional reputation. It’s what other people say about you when you’re not in the room.” – Rosetta Thurman, Stanford Social Innovation Review
  13. 13. Your brand isn’t your resume – it should reflect facets of your personality, not just job-oriented stuff. Image: branditecture.com
  14. 14. Be genuine. More than self- promotion, it’s a representation of who you really are. If you are genuine, you can connect with others with similar interests.
  15. 15. Real people are well-rounded. They have hobbies as well as professional goals.
  16. 16. Intelligent, media-savvy, and that you understand business communication best practices. Having a personal brand also shows that you are:
  17. 17. That’s personal and professional development. Your personal brand can morph and change over time.
  18. 18. 10 years ago I didn’t know what a personal or professional brand was ...
  19. 19. Or at least I didn’t THINK I knew what one was. I knew enough about branding to get on game shows?!
  20. 20. ...and fooled publicists into thinking I was important enough to interview A-list movie stars!
  21. 21. I parlayed that media savvy into public speaking. Once I started my real career ...
  22. 22. But your personal brand can take you to some strange places. Melding the personalities can be challenging ...
  23. 23. ... really strange places. Melding the personalities can be challenging ...
  24. 24. It can also give you authority, legitimacy, and confidence where you least expect it.
  25. 25. No one wants to interact with a company stooge. Don’t separate business/personal.
  26. 26. Content/news organizations can pull off a “broadcast only” attitude because there’s an audience that wants their content in real-time.
  27. 27. But real people need to create/curate content and engage as themselves.
  28. 28. Where to start, you narcissist? Image: huffingtonpost.com
  29. 29. yourself.
  30. 30. Try to get your name as a unique URL.
  31. 31. If you don’t have a unique name, create one.
  32. 32. If you don’t have a unique name, create one.
  33. 33. Do research - look at successful people in your field. What social media platforms are they on? How does their strategy differ on each platform? Different platforms work better for different industries/verticals. Image: blog.socialcontentmarketing.com
  34. 34. Don’t spread yourself too thin. Be strategic and consistent. Image: emilyridge.ie
  35. 35. If you’re going to have a homepage, keep it current.
  36. 36. Time for some self-examination. Define yourself. Image: huffingtonpost.com
  37. 37. Image: thefirstfewseconds.com
  38. 38. Define yourself. What are your values? Examples: Family, friends, hard work, positivity, community, passion, generosity, curiosity, fun, faith, leadership, making a difference. How can you express those values?
  39. 39. Define yourself. What are your strengths/goals? Think about things you are naturally good at. How can you help others? How can you tie those into personal and professional goals?
  40. 40. Image: thefirstfewseconds.com +  goals! Interests
  41. 41. Define yourself. What are your interests? How can your interests reinforce your personality? Do facets of your interests dovetail with your values and strengths?
  42. 42. Not sure? Ask friends to name the first things that come to mind when they think about who you are.
  43. 43. Build a hub for your brand.
  44. 44. Make sure your bio tells people exactly what kind of content they can expect from you.
  45. 45. Don’t try to be all things to all people. Carve out your niche. Differentiate yourself. Exhibit unique opinions.
  46. 46. Don’t try to be all things to all people. Carve out your niche. Differentiate yourself. Exhibit unique opinions.
  47. 47. But don’t be a jerk or a contrarian just to be different. Be able to back your opinions up.
  48. 48. Because you’re probably not the only person saying something “different.”
  49. 49. You don’t absolutely HAVE TO get a professional headshot, but it wouldn’t be a bad idea. Image: theantisocialmedia.com
  50. 50. Let your profile pic reflect your personality, but don’t be an idiot. Make sure its fairly recent and you’re recognizable. Put your best foot forward. Images: andrewmacarthy.com
  51. 51. Post with purpose. Everything you share, post, or respond to is building your brand. When you are authentic and honest, it will start to come naturally. Stay cognizant of your values, interests and strengths.
  52. 52. Post with purpose. It doesn’t always have to be original content, but even retweets and reposts should fit your brand.
  53. 53. Create and curate content within your interests. If you find a piece of content valuable, its likely others will too. Become an authority in your niche. Share content and add more value to it.
  54. 54. Ask questions. Help others. Reciprocation is the best kind of conversation.
  55. 55. Get excited about things. Exhibit passion. Be a true community member. Support others. Don’t just self-promote.
  56. 56. Get excited about things. Exhibit passion. Be a true community member. Support others. Don’t just self-promote.
  57. 57. What Not to Post About • Drugs, sex, alcohol, guns - unless its part of your brand • Bad grammar, poor spelling • Complaining - especially about your job • Don’t post when you’re supposed to be working (or not working) - unless its part of your brand • Negativity about client, boss, co-worker • Company secrets • No oversharing! • Stay away from politics - unless its part of your brand or job. Either way, be aware of the bigger picture.
  58. 58. Unless its Part of Your Brand I use Untappd, but I don’t share what I drink to a wider audience. In small doses, something like this helps build my brand. It’s a yearly local event when Chocolate Ale is rolled out, and it illustrates that my movie criticism can be lighthearted.
  59. 59. Connect your online world to your real-life world. Relationships are more important than resumes. Network and participate in person. Don’t let this be you ->
  60. 60. Live your values. Live your brand. Reach your goals. If you examine your brand and find it isn’t living up to your values, take a moment and re-calibrate. If a job change or goal change occurs, refine and revise your brand.
  61. 61. Bring your best self. Share it with the world. Bring your heart, soul and head, Your passions and your promise. Great things will happen! Meghan M. Biro, Forbes
  62. 62. Or: How I Learned to Stop Worrying & Embrace Air Thank you! @SceneStealrEric How To Meld Your Personal & Professional Online Brand

×