You've got a job that wants you to use social media professionally, but so far, you've only been using it to share snarky comments with your family and friends. How do you blend your personal and professional brand on social media? It's a common problem, and one that the World Champion of Air Guitar had to face, as his public profile and professional career took off concurrently.
Callahan Creek's Senior Social Media Community Manager takes you through his personal journey in building a brand -- from musician to game show contestant to film critic to social media professional to air guitar champion. If he can make all of these disparate personalities work, you can too!