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Is it easy for customers to do business with your company?
According to American Express research, the average happy customer tells nine people about their experience. Not only that, but 86% are willing to pay more for great customer service.
The best way to deliver great customer service is to make it easy. The fastest way to drive customers away: make things difficult.
Are you guilty of creating high effort customer experiences?
View this presentation for insight on the characteristics of high and low effort experiences, as well as advice for making customer service easier.