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Startups for Non-Technical Founders

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10 Misconceptions Clients Face When Starting a Startup

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Startups for Non-Technical Founders

  1. 1. Caleb Sylvest Startups for Non-Technical Founders P R E S E N T E D B Y Experience Designer at Spacetime caleb@heyspacetime.com | @calebsylvest December 8, 2017
  2. 2. Caleb Sylvest 10 Misconceptions Clients Face When Starting a Startup P R E S E N T E D B Y December 8, 2017 Experience Designer at Spacetime caleb@heyspacetime.com | @calebsylvest
  3. 3. I Have To Raise a Boatload of Money To Start a Startup 1
  4. 4. VC Bootstrap Side-Hustle
  5. 5. I Have To Know How To Code To Start a Startup 2 Or Hire Someone To Code
  6. 6. Made Without Code www.madewithoutcode.com Indie Hackers indiehackers.com No Code www.nocode.tech Done Smart: Startup Tools www.donesmart.com
  7. 7. I’ll Tell You my Idea, but You Have To Sign an NDA 3
  8. 8. Your idea is worth…
  9. 9. $0
  10. 10. Your Idea Is Not the Idea That Will Succeed 4
  11. 11. No One Else Is Doing This5
  12. 12. Build It and They Will Come6
  13. 13. Turn It on and Start Printing Money 7
  14. 14. Products Are Never Done 8
  15. 15. The Lean Startup Method
  16. 16. You Can’t Pay Your Way To Success 9
  17. 17. 10
  18. 18. 10 It Has To Be Perfect Before…
  19. 19. 10 It Has To Be Perfect Before… Or
  20. 20. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or
  21. 21. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or
  22. 22. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When…
  23. 23. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or
  24. 24. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or What if Someone Says…
  25. 25. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or What if Someone Says… Or
  26. 26. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or What if Someone Says… Or I’m Waiting Until You Do
  27. 27. 10 It Has To Be Perfect Before… I Need Just This One More Feature Before… Or Or I’ll Talk To User When… Or What if Someone Says… Or I’m Waiting Until You Do NOEXCUSES
  28. 28. If you are not embarrassed by the first version of your product, you’ve launch too late. “ Reid Hoffman Co-founder of LinkedIn Partner at Greylock
  29. 29. Steadkey www.steadkey.com • 8 months • Lots of design • Many hours • $100,000+ dollars • NOTHING • 2 Months • Focused feature set • Focus on users • Real product with real users
  30. 30. StudioHop www.steadkey.com • Jacked up code • No automation • Manually adding users to classes • Not scalable • but… • 150 users and $15k/month • Rebuild • now… • 1,500+ users • $1,800,000/year
  31. 31. Outpost www.heyoutpost.com • Coded by me • (note: I’m not the programmer) • Limited features • Limitations on users • Half designed • 80 subscribers in less than a month
  32. 32. Partner & Experience Designer Spacetime | www.heyspacetime.com e| caleb@heyspacetime.com p| 985.705.3059 Caleb Sylvest
  33. 33. www.heyspacetime.com/talks

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