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How To Create a LinkedIn Marketing Strategy


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Using LinkedIn's tools and features, how do you create a LinkedIn Marketing Strategy?

Published in: Social Media

How To Create a LinkedIn Marketing Strategy

  1. 1. HOW TO BECOME A LinkedIn Strategy Wizard C r e a t e a L i n k e d I n S t ra t e g y a n d Ta c t i c a l P l a n t o r e a c h t h e 4 0 0 + m i l l i o n p r o f e s s i o n a l s o n t h e n e t w o r k .
  2. 2. Case for Using LinkedIn LinkedIn has a very important function within any social media marketing plan. A function that no other network does better.
  3. 3. B2B Social Media Marketing  LinkedIn is now responsible for over 64% of all visits from social media channels to corporate websites  400+ million professionals are on Linked in (that’s one of every three professionals on the planet)  Over 13% of LinkedIn users do not have a Facebook account  60% of LinkedIn users do not visit Twitter
  4. 4. Over 80% of B2B leads generated through social media were generated through LinkedIn
  5. 5. 5 LinkedIn Strategies  Company Page  SlideShare  LinkedIn Pulse  LinkedIn Groups
  6. 6. Company Page Like your Facebook Page, your LinkedIn Company Page should be your vehicle for sharing information, useful information to the professionals in your niche.  Whitepapers  Ebooks  Case Studies  How-to’s
  7. 7. SlideShare Like YouTube, but for presentations. A secret weapon for B2B marketers.  Slide Share is one of the most- visited Web sites in the world  SlideShare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.  Videos  Infographics  Webcast & Presentation Decks
  8. 8. LinkedIn Pulse If you want to become a thought leader in your niche then LinkedIn Publishing is for you.  Experiences  Industry Trends  Interviews  Anecdotes
  9. 9. LinkedIn Groups The most effective channel on LinkedIn, but also the one that takes the most work and patience. Connect with professionals in your niche by identifying, joining and engaging in active Groups.  Answer Questions  Industry Trends & Challenges  Industry Blogs & News  Ask Questions
  10. 10. DO NOT except in the very rarest of cases, use LinkedIn Groups for self-promotion. Focus on starting and taking part in conversations.
  11. 11. NOW WHAT? Become a LinkedIn & Social Media Wizard Today! Click here to learn more!