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Caldrich bsb-brand idenity

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BSB Brand Identity Project

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Caldrich bsb-brand idenity

  1. 1. BUSINESS STORYTELLING & BRAND DEVELOPMENT
  2. 2. BRAND NAME <ul><li>All Music TV (AMT) </li></ul><ul><li>Name represents the focus of the brand, to incorporate all genres of music into the channels programming. </li></ul><ul><li>Strengths- Universal appeal, simplistic & consumer has idea about programming based on brand name alone. </li></ul><ul><li>Concerns- AMT may be confused with CMT or MTV, consumers may think AMT is part of MTV Networks. </li></ul>
  3. 3. BRAND NAME <ul><li>USPTO.gov- One All Music Entertainment Company, currently in use. No All Music TV or television companies that feature the entire title of brand. </li></ul><ul><li>Category; Descriptive- “Describes the product or some characteristic of the product”. (Pursuing Strong Brand) </li></ul>
  4. 4. LOGO <ul><li>Description- AMT logo will represent unity, similar to that in the image below, but in black. Representing the diversity of the channel, that music unifies all of us & that we are all equals. </li></ul><ul><li>AMT letters will be placed over top the unity symbol in the middle, in bold red letterform. </li></ul><ul><li>The Logo will be encompassed in a </li></ul><ul><li>horizontal dark blue box. </li></ul>
  5. 5. COMPETITOR LOGOS
  6. 6. OLYMPICS LOGO
  7. 7. CORPORATE CULTURE <ul><li>Creating a professional, fun, positive family like team of creative individuals, each bringing their own unique skills and attributes to the company, who all not only have a passion for music, but in turn will be able to convey their passion through All Music TV to other music lovers, the consumers. </li></ul>
  8. 8. CORPORATE CULTURE <ul><li>Carry out objectives through; </li></ul><ul><li>During hiring process </li></ul><ul><li>Teamwork </li></ul><ul><li>Weekly-bi-weekly meetings </li></ul><ul><li>Staying abreast of current trends & industry news </li></ul><ul><li>Creating “family” environment </li></ul><ul><li>Saying connected with consumers </li></ul><ul><li>Maintaining positivity </li></ul><ul><li>Rewarding staff for achievements </li></ul>
  9. 9. Company Mantra <ul><li>Mantra- Enriching the lives of others through music </li></ul><ul><li>Mantra is a reminder to team members of why we do what we do, keep them focused & motivated. As well as, to let consumers know why we do what we do, that All Music TV is their music TV and always on for them when they want it. </li></ul>
  10. 10. Viacom’s Mantra <ul><li>Viacom- MTV Networks </li></ul><ul><li>“Educate, Engage, Empower” </li></ul><ul><li>Simple, creates clear vision of what brand represents for employees and consumers. </li></ul><ul><li>Difference- Conveying message about a multi-diverse brand, where as All Music TV is a music content based brand only. </li></ul>
  11. 11. TAGLINE <ul><li>Music with you in mind </li></ul><ul><li>Tagline is specific in that it conveys the message of the brand to the customer, which is also what makes it effective. </li></ul><ul><li>Competitor tagline- MTV- “I want my MTV!” This tagline is from the consumers standpoint and sounds demanding, whereas the AMT tagline is directed to the consumer and is for the consumer. </li></ul>
  12. 12. REFERENCES <ul><li>Viacom. (2010). Corporate Responsibility. Retrieved on December 11, 2010. www.viacom.com/corpresponsibility/pages/default.aspx </li></ul><ul><li>United States Patent and Trademark Office. (2010). Retrieved on December 11,2010. http://tess2.uspto.gov/bin/showfield?f=doc&state=4010:4gptcs.3.4 </li></ul><ul><li>Google Images. (2010).Shutterstock Images. Retrieved on December 11, 2010. www.shutterstock.com/pic-27519322/stock-vector-celtic-wedding-band-or-corporate-unity-symbol.html </li></ul>
  13. 13. REFERENCES <ul><li>Google Images. (2010).Techzene. Retrieved on December 11, 2010. www.techzene.com/facebook/mtv-india-facebook-page/ </li></ul><ul><li>Google Images.(2010.). Today’s Country Music Videos. Retrieved on December 11, 2010. http://todayscountrymusicvideos.com/tag/taylor-swift/page/2/ </li></ul><ul><li>Google Images.(2010). Exposure. Retrieved on December 11, 2010. www.heather-williams.com/aboutme.html </li></ul>
  14. 14. RESOURCES <ul><li>Google Images.(2010). Visual Aids. Retrieved on December 11, 2010. http://aseparattepeace.wikispaces.com/Visual+Aids </li></ul>

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