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Cake & Socialyse Twitter August 2015 POV

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An up-to-date look at what's new on Twitter- Event Targeting

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Cake & Socialyse Twitter August 2015 POV

  1. 1. What’s'Happening'on'Twi1er…'' Introducing+Event+Targe1ng+' ' What'It'Is+ Earlier'this'month,'Twi1er'introduced'event'targe7ng'to'help'brands'reach'people' engaging'with'live'events'on'the'pla:orm.'The'new'feature'includes'three'elements:' new'feature'is'keeping'the'pla:orm'ahead'of'the'game.'Event'targe7ng'will'allow' ads'to'target'users'engaging'with'an'event'in'real?7me.'' ' Event'insights'allows'brands'to'see'most'popular'hashtags,'keywords,'and'top' Tweets'which'can'give'adver7sers'a'deeper'look'into'content'that'might'have' resonated'in'the'past,'further'iden7fying'audience'interests'and'predic7ve'content' trends.'' 1.  A+calendar+highligh7ng'major'events' related'to'sports,'holidays,'fes7vals,' television,'music'and'poli7cs'in'the'US,' UK,'France,'Brazil'and'Japan.'' 2.  Event+insights,'which'provides' historical'data'on'event'performance' on'Twi1er,'including'Tweets,'the'reach' of'those'Tweets,'device'usage'and' audience'demographics.'Insights'also' displays'popular'hashtags,'keywords' and'highly'engaging'Tweets.'' 3.  Event+ac1va1on'enables'marketers'to' launch'ad'campaigns'targe7ng'events' with'one'click.'Event'targe7ng'can'be' combined'with'other'Twi1er'ad' targe7ng'features.'' ' Brand'Applica:on'' Twi1er'con7nues'to'be'the'leading' pla:orm'for'real?7me'marke7ng'and'this'

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