Can I interest you in signing up?
A quick guide to
building the right kind of contact list
Start with Permission
People don’t actively seek out email lists to join.
You have to give them a reason and take all the
...
Give people a reason
What’s the value for people to sign up? Why should they give you
valuable real estate in their inbox?
Honesty in all things
Always be explicit and honest when telling people
about your newsletter, including how often you’ll
...
What’s in it for them?
Show the benefits they get when they sign up for your newsletter


•  Provide hints about the next ...
Sign up incentives
And deliver it in the welcome email

Providing incentives – in line with the contents of your newslette...
Take all opportunities
Make the most of every interaction you have with
people that matter.
Your website and social media pages
Don’t hide your sign up form!


•  Ideally, your form should be on every page
•  Your ...
When you meet them in person
Make the most of natural wait times


Have a paper form or Tablet open with the subscription ...
For more information about
our email marketing app, visit

cakemail.com
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Can I interest you in signing up? A quick guide to building the right kind of Contact List

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The core of email marketing is a good list of people who matter. People who want to know about you. So how do you get those people to sign up?

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Can I interest you in signing up? A quick guide to building the right kind of Contact List

  1. 1. Can I interest you in signing up? A quick guide to building the right kind of contact list
  2. 2. Start with Permission People don’t actively seek out email lists to join. You have to give them a reason and take all the opportunities you can to convince them to sign up. For more information about Permission, check out Do you Mind? http://goo.gl/3sYCKx
  3. 3. Give people a reason What’s the value for people to sign up? Why should they give you valuable real estate in their inbox?
  4. 4. Honesty in all things Always be explicit and honest when telling people about your newsletter, including how often you’ll be sending them an email. Making promises and sticking to them, is one of the differences between email marketing and SPAM.
  5. 5. What’s in it for them? Show the benefits they get when they sign up for your newsletter •  Provide hints about the next topic of your newsletter Publicize them on your website or on social media. •  Showcase previous campaigns you’ve sent As images on a special page or posting a link on your social media feed. •  Sign up incentives Delivered in your welcome email •  Never miss out People rarely want to miss a great blog post or special events – be they special promotions, sales or webinars. Want more details? Check out Can I interest you in signing up? http://goo.gl/7fSHCy
  6. 6. Sign up incentives And deliver it in the welcome email Providing incentives – in line with the contents of your newsletter – is a good way to encourage people to sign up. •  •  •  •  eBook link Contests exclusive to contacts on your list Invitation to special webinars Coupons or promotion details What else should be in a Welcome Email? http://goo.gl/oxRSqG
  7. 7. Take all opportunities Make the most of every interaction you have with people that matter.
  8. 8. Your website and social media pages Don’t hide your sign up form! •  Ideally, your form should be on every page •  Your form should be short The only information you need is their email •  Display your form proudly! Top right or a pop up are best. •  Post links to your signup form Get the people who “like” your Facebook page to learn more about you How to add a CakeMail form to your website: http://goo.gl/6T5QuG
  9. 9. When you meet them in person Make the most of natural wait times Have a paper form or Tablet open with the subscription form open: •  •  •  •  •  •  Near your checkout at your physical location At registration, when hosting an event At tradeshow booths Ask during a customer service call Add a link to the form on invoices and receipts Add a link to the form in email signatures Other tips to build the right contact list: http://goo.gl/zDCHB
  10. 10. For more information about our email marketing app, visit cakemail.com

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