Can I interest you in signing up? A quick guide to building the right kind of Contact List
Can I interest you in signing up?
A quick guide to
building the right kind of contact list
Start with Permission
People don’t actively seek out email lists to join.
You have to give them a reason and take all the
opportunities you can to convince them to sign up.
For more information about Permission, check out Do you Mind? http://goo.gl/3sYCKx
Give people a reason
What’s the value for people to sign up? Why should they give you
valuable real estate in their inbox?
Honesty in all things
Always be explicit and honest when telling people
about your newsletter, including how often you’ll
be sending them an email.
Making promises and sticking to them, is one of
the diﬀerences between email marketing and
What’s in it for them?
Show the benefits they get when they sign up for your newsletter
• Provide hints about the next topic of your newsletter
Publicize them on your website or on social media.
• Showcase previous campaigns you’ve sent
As images on a special page or posting a link on your social media feed.
• Sign up incentives
Delivered in your welcome email
• Never miss out
People rarely want to miss a great blog post or special events – be they special
promotions, sales or webinars.
Want more details? Check out Can I interest you in signing up? http://goo.gl/7fSHCy
Sign up incentives
And deliver it in the welcome email
Providing incentives – in line with the contents of your newsletter – is a good way
to encourage people to sign up.
Contests exclusive to contacts on your list
Invitation to special webinars
Coupons or promotion details
What else should be in a Welcome Email? http://goo.gl/oxRSqG
Take all opportunities
Make the most of every interaction you have with
people that matter.
Your website and social media pages
Don’t hide your sign up form!
• Ideally, your form should be on every page
• Your form should be short
The only information you need is their email
• Display your form proudly!
Top right or a pop up are best.
• Post links to your signup form
Get the people who “like” your Facebook page to learn more about you
How to add a CakeMail form to your website: http://goo.gl/6T5QuG
When you meet them in person
Make the most of natural wait times
Have a paper form or Tablet open with the subscription form open:
Near your checkout at your physical location
At registration, when hosting an event
At tradeshow booths
Ask during a customer service call
Add a link to the form on invoices and receipts
Add a link to the form in email signatures
Other tips to build the right contact list: http://goo.gl/zDCHB
For more information about
our email marketing app, visit