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ONLINE PRESENTATIONS
Prevention Resources
Caitlin Iverson
Online Presentations
Designing Slides
Less is More
Show, Don’t Tell
Online Presentations
Designing Slides
Less is More
Show, Don’t Tell
People
learn more
deeply from
words and
pictures
35
Image & Narration 32
Image & Narration
Electrical charges develop inside a storm
cloud. When the charged atoms become too
crowed, they "jump" to a different cloud or to
the ground. This causes a huge spark of
static electricity – lighting.
Image, Text & Narration
Slide: Garr Reynolds
http://www.andrewkeir.com/
RULE #10
Vision Trumps
All Other Senses
10%
65%
Visual Real Estate
Flickr: white_pine_beach_4361
Our culture is changing
EPA Data: Houston Air Pollution
• 12 of 179 hazardous air pollutants
found to pose a definite risk to
population health
• East Houston found greater numbers
of definite risk substances
• Hazardous substances effect human
health, plant growth, and avian
population
Air Pollution is Lethal
Slide Make-Over Activity
Flickr: watts
Why Treat Tobacco Dependence?
Half a million Americans die every year
Online Presentations
Designing Slides
Less is More
Show, Don’t Tell
Questions?
Designing Slides
Less is More
Show, Don’t Tell
Online Presentations
When more isn’t more
Why we provide more
Death by Bullet Point
 Really Important Point
 Subpoint
 Subpoint
 Another Really Important Point
 Subpoint
 moremoremoremoremoremoremoremore
 This Point Might Be Important
 moremoremoremoremoremoremoremore
 moremoremoremoremoremoremoremore
 Not so important but I needed to fill the space
 moremoremoremoremoremoremoremore
 moremoremoremoremoremoremoremore
Cognitive
Load
54
Working memory
Long term memory
52
Top 3 Tips
1-2-3
100 Great Ideas
OR
55
Which Points?
Source: Beyond Bullet Points
Examples
Conclusions of the Surgeon General's Report
 Secondhand smoke exposure can cause disease and
premature death in children and adults who do not smoke.
 Children exposed to secondhand smoke are at an increased
risk for sudden infant death syndrome (SIDS), acute respiratory
infections, ear problems, and more severe asthma.
 Exposure of adults to secondhand smoke has immediate
adverse effects on the cardiovascular system and causes
coronary heart disease and lung cancer.
 The scientific evidence indicates that there is no risk-free level
of exposure to secondhand smoke.
 Eliminating smoking in indoor spaces fully protects nonsmokers
from exposure to secondhand smoke. Separating smokers from
nonsmokers, cleaning the air, and ventilating buildings cannot
eliminate exposures of nonsmokers to secondhand smoke.
“..there is no
risk free level of
exposure to
second hand
smoke.”
63
Are physicians intervening in
tobacco use?
In 38 primary care practices:
Tobacco was discussed in 21% of encounters.
Discussion was:
−more common in the 58% of practices with standard
forms for recording smoking status
−more common during new patient visits
−less common with older patients
−less common with physicians in practice more than 10
years.
Ellerbeck, Ahluwalia, et al. Direct observation of smoking cessation activities in
primary care practice. J Fam Pract. 2001;50:688-693
Do physicians talk to patients
about tobacco?
Ellerbeck, Ahluwalia, et al. Direct observation of smoking cessation activities in primary care
practice. J Fam Pract. 2001;50:688-693
21%
79%
YES
NO
More isn’t better
Less is More
TO3 5
Designing Slides
Less is More
Show Don’t Tell
Online Presentations
Questions?
Online Presentations
Designing Slides
Less is More
Show Don’t Tell
4 ways to “show, don’t tell”
•Use Examples
Magic of Examples
72
Real Life Example
Flickr: sabertasche
74
75
4 ways to “show, don’t tell”
•Use Examples
•Visuals
United States Military
Spending
$623 billion
Military Spending by Country
U.S.
623
In Billions of Dollars
Created with
Many Eyes
McDonalds Gun dealerships
11,000
850
4 ways to “show, don’t tell”
•Use Examples
•Visuals
•Metaphors
92
metaphors….
are not just
language…
they.. influence
how we act
“Don’t let
Wisconsin be
the ash tray of
the Midwest”
4 ways to “show, don’t tell”
•Use Examples
•Visuals
•Metaphors
•Tell Stories
Stories Are Flight Simulators
Online Presentations
Designing Slides
Less is More
Show, Don’t Tell Questions
Want to learn more?
flickr: susarto
“Bad presentations waste
time. Your work is too
valuable
and too important to let
that continue.
We can do better.”
-Andy Goodman

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