This presentation presents an overview of digital accessibility, including what it is and why it is important. We also provide information about standards regulating accessibility, and the industries they impact.
[Do we want a fed graphic or photo here?][TYLER: If you do want an image, can you let me know if “fed” just means government in this context?]
________Talk Track Outline________--Today, I’ll talk about how we drive section 508 success at the federal level.--I’ll highlight:--Our unmatched experience--Provide details on our services and software--And summarize ways that agencies can work with us efficiently________Script________“Allow me to provide an overview of Deque’s key capabilities for federal agencies. These include [click] discussing our strong experience working with major agencies become accessible, and then ensure that they are self-sufficient in managing their 508 program.” [click] Next, I’ll discuss our core competencies, the key strengths that sets Deque apart. [Click] Finally, we’ll cover details around our certifications and contract vehicles that help facilitate us working with agencies.
________Talk Track Outline________--The project with the VA is the largest section 508 project at the federal level, tens of millions of web pages in total--It ensures that VA staff who are disabled can access and use the agency’s internal systems--It makes important information and resources accessible for vets who are disabled--The project scope includes a roll out of Deque tools to 30,000 agency staff members________Script________“The scope of the work Deque is doing with the VA is immense, and it shows the robustness of the software tools that are the bedrock of the 508 program, and also Deque’s ability to work with the team at the agency to conduct a very large deployment.”“Like many agencies, the VA has large and complex online systems that consist of tools for employees of the agency, and front-facing systems that veterans use. All together, Deque and the VA are working to make a number of systems accessible for internal and external users. All interface elements, interactive tools and content are being made section 508 compliant so that people with disabilities can use them without barriers.”“So when we say that the VA is the largest federal section 508 project, what does that mean? When we started the project, the agency wasn’t sure how many web pages existed across its various sites and systems. As we worked with them to scope the size of the agency’s footprint, we determined that the agency has over 10 million web pages within its infrastructure. That’s a lot of pages, but Deque’s software tools—WorldSpace and Amaze—are enterprise-level platforms that easily handle supporting an IT infrastructure as large as what the VA has to offer.”“If a 508 vendor is going to be successful working within Federal agencies, not only does its toolset need to be robust, but the ability to work with the team at the agency so that they know how to use the tools—they must have the knowledge and the support to learn how to use Deque tools to become 508 compliant, and remain compliant over time.”“Deque’s tools at the VA have been deployed to a wide group within the agency. Successful deployment includes ensuring that agency staff have the support to get up and running, know where to turn when they have questions, and have the knowledge to learn how to utllize the tools that have been provided to them.”
It’s Providing thesame functionality to users with disabilities as those withoutIntrinsically, web accessibility benefits others, including older people with changing abilities due to aging.VisualBlind, Low Vision, Color BlindnessHearingDeaf or Hard of HearingMotor SkillsInability to use a mouse, slow response time or limited motor controlCognitiveLearning disabilities, inability to remember or focus on large amounts of information
What is Digital Accessibility?
deque.com | 877-577-9783
Download the Essential
Guide to Digital Accessibility!
Table of Contents
• Who We Are
• What Is Accessibility?
• Why Is Accessibility Important?
• Review of Current & Upcoming Legislation
• Steps to Ensure Accessibility
• Founded in 1999
• Focused on digital equality for technology users with
• Developed accessibility software solutions such as
FireEyes, WorldSpace, Amaze
• Provides consulting and training on accessibility issues
• Works with government, banks, higher education, non-
profits and Fortune 500 companies
How would you access the Internet if…
• you couldn’t see the screen
• had difficulties hearing sound
• had trouble using a mouse or a keyboard
• had cognitive difficulties
Abilities Affect Digital Access
Impact of Accessibility
Assistive Technologies and Web Accessibility Enables
People to Lessen Impact of Disabilities
• People with vision impairments can listen to sites
• People with low vision can enlarge their screens
• People with color blindness can distinguish content
• People with hearing impairments can read video
• People with motor disabilities can use tools to
• Persons with cognitive disabilities can understand
and focus better
Legal Obligations and Risk
Legal Requirements (more specifics on this later)
Lawsuits against companies who do not make their services accessible to
those with disabilities
Recent settlements include:
• Banking and financial companies (Bank of America)
• Retail (Target)
• Governmental agencies (State of Texas)
• Educational institutions (Northwestern University)
• Non-profits (American Cancer Society)
Increase Customer Reach
People with disabilities represent a huge
group of consumers:
• According to a 2005 report, there are 54 million disabled people in the
• Over 18% of population has some sort of disability
• Number of people with disabilities is growing
Estimated disposable income is $175 to $220 Billion
Making your site visible to assistive technologies has an added
It also makes your site more visible to search engines as well!
80% of Accessibility Improvements have an SEO Benefit
Adding alt tags on images allows the content to be read by screen
readers. Google will also index the keywords for the images, which
increases your PageRank for relevant search terms!
Creating Accessible Websites Makes Your Site
More Usable for ALL users
Many accessibility principles are also core usability
• Give users enough time to read and use content.
• Help users navigate and find content.
• Make text readable and understandable.
• Make content appear and operate in predictable ways.
• Help users avoid and correct mistakes.
Probably the most important reason to make your
website accessible to all visitors, regardless of
It’s the Right Thing To Do!
Web Content Accessibility Guidelines (WCAG) is a
series of guidelines published by the WC3 Initiative.
The goal is to create a single shared standard for web content
accessibility that meets the needs of individuals, organizations, and
• While Section 508 consists of requirements, WCAG consists of
• WCAG is more complete than Section 508.
The Rehabilitation Act
The Rehabilitation Act prohibits discrimination on the basis
of disability in programs conducted by Federal agencies,
in programs receiving Federal assistance, in Federal
employment, and in the employment practices of Federal
Several sections of this act involve digital accessibility:
• Section 503
• Section 504
• Section 508
Section 503 requires that any contract that the US Federal Government
enters into require the contractor to take affirmative action to employ,
and advance in employment, individuals with disabilities.
• Applies to any prime contract or sub-contract over $10,000 in value.
• Enforcement is both active – with compliance audits – and reactive based
on complaints from individuals with disabilities.
How does this relate to web accessibility: job applications and any internal IT
used by employees of any employer who wishes to do business with the
government needs to be accessible.
“No otherwise qualified individual with a disability in the United States...
shall, solely by reason of her or his disability, be excluded from
participation in, be denied the benefits of, or be subjected to
discrimination under any program or activity receiving Federal financial
Any programs receiving federal funds must have accessible digital access.
This includes all government agencies, K-12 schools and higher education
Section 508 of the Rehabilitation Act, as now amended,
provides a blueprint of just what is intended in Section 504.
Thus, Section 504 provides the context of the law and Section
508 provides the direction.
Americans With Disabilities Act
Sweeping legislation passed in 1991 outlawing discrimination
against those with disabilities.
ADA ensures physical access to public places.
Digital Access not expressly in law, but Department of Justice
has taken the position that Title III also applies to websites as
part of “public accommodation”.
Expansion of ADA?
The DOJ is considering expanding the ADA’s
requirements to public websites (such as
shopping) for “public accommodation.”
Guidelines from DOJ expected at end of 2013.
21st Century Communications
and Video Accessibility Act
The CVAA updates federal communications law to increase the
access of persons with disabilities to modern communications.
The CVAA makes sure that accessibility laws enacted in the 1980s
and 1990s are brought up to date with 21st century technologies,
including new digital, broadband, and mobile innovations.
Accessibility for Ontarians with Disabilities Act
• Sweeping legislation designed to remove barriers for all
disabled individuals to provide accessible customer service
• All businesses in Ontario must become compliant with the
• Deadlines to comply are approaching!
Determine if digital accessibility is a priority
Determine the level of accessibility you will conform to
Begin to create a culture of accessibility through training & education of
Accessibility review of site designs & templates – check for things like
keyboard accessibility of navigation, color contrast of design, alt tags on
images, template structure, etc.
Accessibility review of other content – videos, PDFs, etc.
Correct accessibility violations in site designs/templates and other digital
Plan for sustainability and monitor compliance
Case Studies: Non-Profit
National Federation of the Blind
The NFB needed to bring its web properties under compliance to serve its
• Together with Deque as their accessibility consulting partner, launched
the Nonvisual Access (NVA) Seal of Approval certification program.
• The National Federation of the Blind (NFB) uses Deque’s WorldSpace
for automated testing in addition to manual verification to certify that
sites and organizations are compliant with the NFB’s NVA certification.
Case Studies: Government Agency
• The Department of Veteran’s Affairs partnered with Deque to make
millions of pages accessible as part of one of the largest Section 508
compliance program at the federal level.
• Making the VA systems accessible means that veterans who are
disabled can manage their insurance benefits, coordinate their medical
care, and look for employment.
• The VA is currently using WorldSpace and Amaze to remediate their
web content in addition to a number of Deque training programs.
deque.com | 877-577-9783 Connect with us:
Digital equality is both our mission and our passion. For over 10 years, Deque has
worked alongside major corporations, financial institutions, government agencies,
institutions of higher learning, and other organizations to achieve their accessibility
goals. Every Deque team member is passionate about the importance of accessibility
in the digital world and in helping customers achieve the outcomes that accessibility