Integra Telecom's Ethernet Solutions Presentation


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Integra Telecom's Ethernet Solutions Presentation

  1. 1. Ethernet Solutions <ul><li>Integra Telecom </li></ul><ul><li>2008 </li></ul>
  2. 2. <ul><li>The Growing Need for Ethernet Services </li></ul><ul><li>Traditional Solutions & Limitations </li></ul><ul><li>New Technology </li></ul><ul><li>How Used by Integra </li></ul><ul><li>Value to the Enterprise User </li></ul>Agenda
  3. 3. <ul><li>Ethernet delivers </li></ul><ul><ul><li>High bandwidth </li></ul></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Ideal for IP traffic. Native LAN “Language” </li></ul></ul><ul><ul><li>Low Cost, Low OpEx </li></ul></ul><ul><ul><li>It’s simple and easy…. </li></ul></ul><ul><li>Ethernet has dominated in the LAN for over 30 years for data (and now for voice) </li></ul><ul><ul><li>It’s ubiquitous worldwide </li></ul></ul><ul><ul><li>It’s low cost, simple and ideal for IP traffic </li></ul></ul><ul><ul><li>Nothing comes next – Ethernet is the end solution </li></ul></ul><ul><li>Low Cost, High Bandwidth, Reliability and Scalability </li></ul><ul><ul><li>Ethernet is the answer (no one in the Industry disagrees) </li></ul></ul>Value of Ethernet
  4. 4. <ul><li>Since your first T1 service, needs have changed..... </li></ul><ul><ul><li>Email is mission-critical with huge file sizes </li></ul></ul><ul><ul><li>Hosting Web Content </li></ul></ul><ul><ul><ul><li>Higher Symmetrical (UP and DOWN) Bandwidth Needed to “Push” Content to Customers </li></ul></ul></ul><ul><ul><li>Remote VPN Users </li></ul></ul><ul><ul><li>Citrix Applications </li></ul></ul><ul><ul><li>“ Convergence” moves from trade magazine visions to reality </li></ul></ul>You Need A Higher Bandwidth Ethernet Service. Can you get it? Increasing Bandwidth Needs
  5. 5. <ul><li>Fiber-Delivered Service was the only real option </li></ul><ul><li>85% of businesses do not have access to fiber </li></ul><ul><li>Native Ethernet Limited to an Exclusive Club... </li></ul><ul><li>The “Lucky” and the “Rich” </li></ul><ul><li>50-100Mb became minimum entry levels </li></ul>The Hard Facts
  6. 6. “ Ethernet over twisted pair technology bonding copper loops to provide high bandwidth symmetrical service.” Symmetrical Bandwidth: 5 Mbps 10 Mbps 15 Mbps 20 Mbps 30 Mbps Bandwidth UP and DOWN The Solution 10 / 100 Native Ethernet Handoff Multiple Hardware Vendors, Multiple Service Provisioning Options, The Integra Combination RJ45
  7. 7. 15,000 10,000 5,000 0 Distance from CO in wire feet to customer premises Bandwidth Default Configuration: Scenario: Customer provides router/firewall/switch 1 Static IP address (plus option for more) RJ45 electrical ethernet handoff 10/100baseT / auto negotiating Product Definition: Ethernet Solutions is an on-net internet access service that delivers 5, 10, 15, 20 or 30 Mbps of dedicated, symmetrical, full-duplex internet access. Service is delivered to the customer via an RJ45 electrical Ethernet handoff from Integra’s Ethernet switch to the customer’s router. Optionally, the customer may lease a router from Integra. One static IP address is included. Other options include larger blocks of IP addresses, email and web hosting services. Service is delivered by combining up to 8 pairs of phone-grade lines from the Central Office to the customer premises. Service levels that Integra can deliver are dependent upon the distance, wire gauge, and pairs available. The graph below shows an example of the service available. Customer-specific levels are determined via Integra’s loop qualification process. Router & Switch HN-402 (2 Pair) HN-404 (4 Pair) HN-408 (6 & 8 Pair) Integra Equipment Customer Equipment Demarc Router rental option: Scenario: Customer rents Integra router – NetVanta 3430 1 Static IP address (plus option for more) RJ45 electrical ethernet handoff from router to customer switch: 10/100baseT / auto negotiating NAT & DHCP enabled Static routes: - .15 DHCP pool: - .255 Server with Public IP Server with Private IP via Port Forwarding or 15Mb 20Mb 30Mb 10Mb 5Mb Ethernet Solutions
  8. 8. <ul><li>Today: </li></ul><ul><ul><li>LAN Managers are forced to convert DS1 & DS3 Internet Access to Ethernet </li></ul></ul><ul><ul><li>“ Circuit to Packet” conversions require expensive Serial Routers and attention to manage. </li></ul></ul><ul><li>With Ethernet Solutions: </li></ul><ul><ul><li>We will speak the customer’s “language” – Ethernet </li></ul></ul><ul><ul><li>Serial Routers can be replaced with LAN Routers – 10% of the cost </li></ul></ul>LAN Core Content Access Ethernet rules the LAN All Content is connected via Ethernet Ethernet Access has been the missing link Data Backbones are Ethernet Ethernet Solutions delivers Internet in the Customer’s Language Customer Circuit to Packet Conversion Customer Value: Native Ethernet “ Circuit to Packet” Conversion
  9. 9. Customer Value: Overhead Benefits <ul><li>T-1 Service </li></ul><ul><ul><li>10 -20% of Bandwidth is “Overheads” </li></ul></ul><ul><ul><li>No ability to scale in other than full T-1 increments </li></ul></ul><ul><li>Ethernet Service </li></ul><ul><ul><li>Up to 10% Overheads </li></ul></ul><ul><ul><li>Scalable & not tied to fixed bandwidth increments </li></ul></ul><ul><li>Integra’s Ethernet Solutions: </li></ul><ul><ul><li>Over-Provisioned by 10% </li></ul></ul><ul><ul><li>Pay for 10Mb, Get 10Mb </li></ul></ul><ul><ul><li>Up AND Down </li></ul></ul>
  10. 10. <ul><ul><li>“A Great Combination of Capabilities” </li></ul></ul>Metro Backbone Network Copper Loop Expertise Ethernet Solutions: The Integra Difference Customer Value
  11. 11. ON-Net CO <10 Mbps <20 Mbps <30 Mbps 5 kft 8 kft 12 kft <ul><li>Multiple loops to compensate for distance. </li></ul><ul><li>11 Years of Experience with LEC Copper </li></ul><ul><li>We know how to Provision </li></ul><ul><li>We know how to Repair </li></ul><ul><li>We will sell bandwidth above, below, and at the same levels of our competition. </li></ul>
  12. 12. <ul><li>Service Delivery across a Network that is Robust at every step: </li></ul><ul><ul><li>Customer Premise to the On-Net CO </li></ul></ul><ul><ul><li>At the On-Net CO </li></ul></ul><ul><ul><li>Integra Metro Backbone </li></ul></ul><ul><ul><li>Integra Data Backbone </li></ul></ul>Ethernet Solutions: Service Delivery
  13. 13. <ul><ul><li>Customer </li></ul></ul><ul><ul><li>Prem </li></ul></ul><ul><ul><li>IEEE Standard: 2BASE-TL </li></ul></ul><ul><ul><li>Multiple Pairs form a “Bonded Group” </li></ul></ul><ul><ul><li>If One Pair Goes Down: </li></ul></ul><ul><ul><ul><li>Remaining Pairs will Carry the Traffic </li></ul></ul></ul><ul><ul><ul><li>No Re-Train Delay when a Pair is Dropped or Added </li></ul></ul></ul><ul><ul><ul><li>Alarm Provided for Proactive Response </li></ul></ul></ul><ul><ul><li>Central </li></ul></ul><ul><ul><li>Office </li></ul></ul>Ethernet Solutions: Customer Prem to the CO
  14. 14. Hatteras HN 4000 “ Stack” MAN Backbone Transport Main Distribution Frame ATI IMAP 9700 Hatteras HN 402 CPE Hatteras HN 404 CPE Hatteras HN 408 CPE Optional Integra NV 3430 Integra Value: Dual GigE Uplinks to MAN Backbone “ Guaranteed to not choke Customer Bandwidth” Integra Value: Customer Pairs Provisioned Across Multiple Chassis “ Cross-Box Bonding” GigE GigE Ethernet Solutions: Customer Prem to the CO LEC Integra Collocation Customer Premise 2 pairs 4 pairs 6 or 8 pairs
  15. 15. Total Customer Potential 912 Mb Uplink to MAN Backbone 2000 Mb Uplink to MAN Backbone 90 Mb Total Customer Potential 912 Mb Central Office Aggregation Options Vs. <ul><ul><li>Integra Decisions Made to Best-Serve our Customers’ Bandwidth </li></ul></ul>Ethernet Solutions: Network Uplink Options DS3 DS3 GigE GigE
  16. 16. <ul><ul><li>Ethernet Transport built to each Central Office </li></ul></ul><ul><ul><li>Redundant GigE Uplinks to the Aggregation Routers </li></ul></ul><ul><ul><li>Transport via Protected Fiber Paths to the Integra Hub </li></ul></ul>Ethernet Solutions: Metro Backbone
  17. 17. Ethernet Solutions: Integra Data Backbone
  18. 18. <ul><li>Ethernet Solutions Advantages: </li></ul><ul><li>Native Ethernet Handoff </li></ul><ul><ul><li>Handoff to Customer in LAN protocol </li></ul></ul><ul><ul><li>No “Packet to Circuit” conversion </li></ul></ul><ul><ul><li>No interface / WIC card to buy of manage </li></ul></ul><ul><li>More Bandwidth </li></ul><ul><ul><li>n x T1 capped at 12 Mb (8 x T1), requiring 16 pairs </li></ul></ul><ul><ul><li>Ethernet Solutions can deliver up to 30 Mbps over less pairs. </li></ul></ul><ul><li>More Robust: </li></ul><ul><ul><li>Pairs can be dropped without loss of service. If T1 or NxT1 loses a single pair, service is lost. </li></ul></ul><ul><ul><li>Integra will provision customer’s pairs across multiple CO aggregation boxes </li></ul></ul>Ethernet Solutions vs. T1
  19. 19. <ul><li>Ethernet Solutions Advantages: </li></ul><ul><li>Symmetrical Bandwidth </li></ul><ul><ul><li>Better fit for content “pushers”: </li></ul></ul><ul><ul><ul><li>Hosting Content </li></ul></ul></ul><ul><ul><ul><li>Remote Users </li></ul></ul></ul><ul><ul><ul><li>Web Application Users </li></ul></ul></ul><ul><li>Dedicated Bandwidth </li></ul><ul><ul><li>Not “up to..” </li></ul></ul><ul><ul><li>UP and DOWN </li></ul></ul><ul><li>More Robust: </li></ul><ul><ul><li>Pairs can be dropped without loss of service. If DSL loses only pair, service is lost. </li></ul></ul><ul><ul><li>Integra will provision customer’s pairs across multiple CO aggregation boxes </li></ul></ul>Ethernet Solutions vs. DSL & Cable
  20. 20. <ul><li>Value </li></ul><ul><ul><li>Significant Savings vs. n x T1 </li></ul></ul><ul><ul><li>No High MRC Threshold for Fiber Build </li></ul></ul><ul><li>Supportable </li></ul><ul><ul><li>Ethernet Handoff, No Conversion from TDM </li></ul></ul><ul><ul><li>Flexible to increase bandwidth </li></ul></ul><ul><li>Reliable </li></ul><ul><ul><li>Diversity via Pair Bonding </li></ul></ul><ul><ul><li>Diversity via CO Aggregation Device Assignments </li></ul></ul><ul><ul><li>Bandwidth Availability via Integra 2 x GigE Uplink Design </li></ul></ul><ul><li>Increased Application Performance </li></ul><ul><ul><li>No more 100Mbps in LAN reduced to 1.5Mbps to the internet </li></ul></ul><ul><ul><li>Improved performance of hosted applications </li></ul></ul><ul><ul><li>Improved performance for remote access users </li></ul></ul>Ethernet Solutions: Key Customer Benefits <ul><ul><li>“ Save Time, Save Money” </li></ul></ul>
  21. 21. <ul><li>How can we earn your business? </li></ul><ul><li>Thank you for your time. </li></ul>Ethernet Solutions