Fanny Packs

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A presentation for work on "something I am passionate about."

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Fanny Packs

  1. 1. FANNY PACKSMisunderstood. McCann Worldgroup 1
  2. 2. “Yo, I got myself a fanny packThey were having a sale down at TheGapSpend my nights with a roll of bubblewrapPop! Pop! Hope no one sees me getfreaky!” White & Nerdy-Weird Al Yankovic, McCann Worldgroup 2
  3. 3. MISPERCEPTIONS McCann Worldgroup 3
  4. 4. MISPERCEPTIONS McCann Worldgroup 4
  5. 5. PERCEIVE THIS. McCann Worldgroup 5
  6. 6. FANNY PACKS DEFINED“A small fabric pouch secured with azipper and worn by use of a straparound the hips or waist.” -Wikipedia McCann Worldgroup 6
  7. 7. WHAT’S IN A NAME?• The name "fanny pack" is derived from the fact that they were traditionally worn facing the rear above the buttocks, for which "fanny" is a slang term in the United States.• In the United Kingdom, Australia, and South Africa, other terms are used, since the word "fanny" means…something other than a rear end.Fanny pack Bum bagBelt packBelly bagBuffalo pouchHip sack CangureraWaist bagHip pack Banano Moon bag McCann Worldgroup 7
  8. 8. HISTORY• In the 1980s, the fanny pack received its name and entered popular culture.• It is hard to pinpoint the first person to manufacture a fanny pack, because it wasnt a specific brand name and many different companies had versions of this product marketed under different names.• Fanny packs reached the peak of their popularity in the late 1980s and early-to- mid 90s.• Fanny packs were predicted to be the hottest product of 1988 by Adweek Magazine. McCann Worldgroup 8
  9. 9. FANNY PACKS TODAY• Today, fanny packs are considered to be a fashion faux pas.• Many consider the fanny pack a sure mark for an out-of-place tourist, invoking the traditional tourist stereotypes known around the world.• Or it’s considered an item worn by older people.• This is obviously not true.  McCann Worldgroup 9
  10. 10. FUN FOR ALL AGES McCann Worldgroup 10
  11. 11. FUNCTIONAL McCann Worldgroup 11
  12. 12. STYLISH• Recently, the fanny pack has made a comeback, with designer labels offering stylish and expensive designs. McCann Worldgroup 12
  13. 13. SOO COOL Rhianna Ke$ha Kanye McCann Worldgroup 13
  14. 14. CONVENIENT WHEN YOU CAN’T USE YOUR HANDS! McCann Worldgroup 14
  15. 15. OTHER USES McCann Worldgroup 15
  16. 16. THANKS! McCann Worldgroup 16

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