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How to Use No-Code/Low-Code Tools for Growth

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linktr.ee/cagrisarigoz
How to Use
No-Code/Low-Code Tools
for Growth
by Çağrı Sarıgöz
Jan 27, 2022

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linktr.ee/cagrisarigoz
About Me
Growth & Product Person with 12+ years of experience
across industries
󰞪 BS at Boğaziçi EE...

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linktr.ee/cagrisarigoz
What is No/Low Code?
Just Google it!

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How to Use No-Code/Low-Code Tools for Growth

  1. 1. linktr.ee/cagrisarigoz How to Use No-Code/Low-Code Tools for Growth by Çağrı Sarıgöz Jan 27, 2022
  2. 2. linktr.ee/cagrisarigoz About Me Growth & Product Person with 12+ years of experience across industries 󰞪 BS at Boğaziçi EE & MS at ODTÜ MEM 󰱢 Growth and Marketing Operations Manager @ CitizenShipper 🎙 Podcasting as a hobby 😇 Angel investing on the side
  3. 3. linktr.ee/cagrisarigoz What is No/Low Code? Just Google it!
  4. 4. linktr.ee/cagrisarigoz Why No/Low Code for Growth? ➔ It’s hard to find developers to build tools for growth in-house ➔ Even if you find developers, they are expensive 🤑 ➔ No/Low Code tools enable non-techies to build tools and products that actually work! ◆ Cheaper ◆ Low maintenance ◆ Easy to train teammates using it ◆ Lots of options
  5. 5. linktr.ee/cagrisarigoz How I Use No/Low Code Tools for Growth? Without any help from developers, I’ve: ➔ Implemented In-App Onboarding ➔ Built a Referral Program ➔ Automated SMS Messaging (with some code) at CitizenShipper
  6. 6. linktr.ee/cagrisarigoz In-App Onboarding Why did we need this? We were having a hard time educating users within our web app 🧰 Toolset ➔ UserGuiding ➔ Google Tag Manager (GTM) ➔ Mixpanel
  7. 7. linktr.ee/cagrisarigoz In-App Onboarding -Desktop Web
  8. 8. linktr.ee/cagrisarigoz In-App Onboarding -Mobile Web
  9. 9. linktr.ee/cagrisarigoz In-App Onboarding Initial A/B Test Flowchart
  10. 10. linktr.ee/cagrisarigoz Referral Program Why did we need this? To enable viral growth loops 🧰 Toolset ➔ UserGuiding ➔ Jotform ➔ Google Tag Manager (GTM) ➔ Mixpanel ➔ Zapier ➔ Google Sheets ➔ OneSignal ➔ Airtable ➔ Instapage ➔ SendGrid
  11. 11. linktr.ee/cagrisarigoz
  12. 12. linktr.ee/cagrisarigoz 🤖 - Automated 💪 - Manual Start with 💪 , add more 🤖 when needed Iterate, iterate, iterate Referral Program FlowChart
  13. 13. linktr.ee/cagrisarigoz SMS Automation Why did we need this? We have been using Mixpanel for behavioral messaging. 💬 Mixpanel has sunset messaging features. 󰢁 The new tool we’ve been using (OneSignal) didn’t have SMS automation. 󰣻 🧰 Toolset ➔ Mixpanel ➔ Google Sheets ➔ Some Python Code 󰱢 ➔ Airplane ➔ OneSignal ➔ Twilio
  14. 14. linktr.ee/cagrisarigoz References & Resources Reference Links ➔ How CitizenShipper increased Activation Rates by 25% with UserGuiding’s Resource Centers and in-app elements Tools Mentioned ➔ Google Tag Manager [free] for integrating third-party tools, triggering custom events, and more ➔ Google Sheets [free] Online Spreadsheets ➔ Jotform [freemium] for building online forms ➔ UserGuiding [paid] for in-app onboarding and other interactive element ➔ Airplane [freemium] for automating scripts, and easily turning code into internal products ➔ Mixpanel [freemium] for product analytics ➔ Zapier [freemium] for integrating any tool with any other tool ➔ OneSignal [freemium] for user communications (Push, Email, SMS) ➔ Airtable [freemium] Google Sheets on Steroids ➔ Instapage [paid] for building landing pages ➔ Twilio [freemium] as SMS service provider ➔ SendGrid [freemium] as email service provider
  15. 15. linktr.ee/cagrisarigoz Thank You! If you liked this presentation, you can buy me a coffee! ☕ https://www.buymeacoffee.com/cagrisarigoz

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