Product research


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Product research

  1. 1. From what I found, by looking into musicmagazines based around musicaltheatre, was that the market size is prettysmall, and not many existing products exist.However, I was able to find severalmagazines that do follow this genre, theonly problem is, that it has been difficultfinding all required elements of themagazines; front covers, contents page anddouble page spreads. Despite this I didmanage to find one or two of these on theinternet (I was unable to find any in a shop).
  2. 2. The masthead is large and bold inorder to stand out for the audience to beable to see easily, this follows theconventions of magazines in general and itoverpowers the rest of the cover withoutdrawing too much attention away from therest. It’s coloured green which follows thecolour scheme of this issue. I found that thecolour scheme of the issue is based on themusical that appears on the cover, such asin this issue, green, to follow Elphaba’s skincolour.The cover image is a picture of Elphabafrom Broadway’s Wicked, this signifies themain article for the magazine. It is a liveshot and doesn’t look like it was staged, sheis in full costume and acting in a way shewould on stage, this gives a greater sense ofdepth and reality to the magazine anddraws the audience in more. She is well litup and therefore stands out against the darkblack, blue background of the image.
  3. 3. Subheadings telling the audience things that are appearing in this issue, this is for the purpose of attracting them with things they would want to read. The main subheading is Wicked; you can tell this from how it’s in a bigger font size than the rest; this is because it is the main article for the magazine as we can yet again tell from the cover image. It also suggests that the target audience isn’t just lover’s of musical theatre but anyone in general because it’s telling the audience what the show on the cover is, in case they didn’t know. The subheadings alternate colours between bright green and a yellowy colour, this has a nice effect and gives the magazine a much smoother look.Overall the magazine cover draws theaudience in with it’s use of imagery and brightcolours, whilst having plenty of informationwhich doesn’t distract from the rest of thecover. The use of live imagery gives theaudience a greater sense of the theatricalatmosphere without being atBroadway, making them want to go and watchthe show.
  4. 4. Text/picture ratio there is aneven ratio between the two, half thecontents page involves images whilethe other half contains a simplistic listof the articles and features within themagazine. This is so the audience canget a feel for what’s inside the issuebefore even reading it, because thewritten contents only gives limitedinformation, the pictures expand onthis.Categories are used in this contentspage, this breaks up the articles makingthe magazine easier to navigate. Bydoing this the magazine doesn’t have tomake different sections to it, it can havea flowing range of articles, which arestill separated into categories throughuse of the contents page.
  5. 5. Colour isn’t overly used in this contents page, but the colour that is, is used well and to it’s fullest effect. They have used contrasting colours to make the writing stand out against the broad colours used to background the upper portion of the page. Yellow to stand out against the red, and white to stand out against the black. This could’ve been used to either add some brightness to the contents page or possibly follow the colour scheme of the issue.Overall the contents page is wellorganised, and neat, this is one of theexpectations that the magazine has of it’saudience, making it easy to read and nice tolook at. The pictures used give it a fun livelyatmosphere, which is what you think aboutwhen you think of the theatre. It’s not too busyand draws the audience’s attention throughuse of colour and the page layout.
  6. 6. Picture: the image used on the dps is a posed shot from the musical in question. The characters are in costume and on stage. It doesn’t overpower or take up much space over the two pages, but is used for visual support and to help the reader keep interest in the article. The Article dominates the two pages, suggesting the target audience to be older, middle aged people who have the time or patience to sit and read such a long article. By using large, red lettering for the masthead of the article, the audience’s attention is instantly drawn away from the other features on the page and straight to the article. There are also minor sub- articles on the page which shows the magazine is making good use of it’s space, and not appearingPromotion: the magazine is using part of it’s space to promote things to be sloppy, this keepsrelated indirectly to Broadway and it’s many musicals. Yet it still in keeps with the idea that thewith the theme of the magazine and will appeal to the audience. magazine is neat and well organised.
  7. 7. The colour scheme is very simplistic and boring for the best part of the page, which is understandable as they do not wish to remove attention from the article too much. However the promotion at the side of the page is in a bright vibrant purple, this was done intentionally on the hopes that it would attract the audience’s gaze and make them interested in what it’s about. Writing style: the article is an interview with a popular actor discussing his Broadway debut. He is well spoken and what he speaks about is something fans of the musical will be able to relate to or understand quite well in the best. It gives them a sense of what starting out on Broadway is like.Overall the layout is quite simple, with a sophisticated appearanceand textual depth, two of the things that the target audience look for ina magazine. It’s not too busy so the page just flows and doesn’t distractthe reader from what they should be doing, reading the article.
  8. 8. Colour scheme: the colour scheme usedon this cover of Kerrang! is typical andconventional for this magazine, the use ofthe four colours, yellow, red, black andwhite. The yellow and black stretching fromleft to right across the cover has theappearance of “keep out” tape that the policeuse, this could be representative of the“dangerous” rock elements in the magazinethat only certain people that enjoy that musiccan handle and read. Whilst the whitecontrasts well with the black making it standout vividly; and the red is a bright shockingcolour that attracts the audience’s attention.The Masthead is rough and edgy to giveit a more free look that isn’t neat, it’sexplosive. The idea that the cover image isoverlapping the masthead could suggest thatthe magazine is so popular you don’t need tosee the masthead to know what themagazine is; either that or it could be to dowith the idea that “You Me At Six Take OverKerrang!” and it’s symbolic of their “takeover”.
  9. 9. The cover image is a posed shot of You Me At Six holding a megaphone, this shows that the magazine is almost screaming at the audience to buy it, this idea is reflected through the use of large, bold text which attracts the audience’s attention. Although it takes up most of the cover, the busy appearance of the magazine cover distracts and doesn’t keep the focus to one particular item.Overall the cover is very busy, with lot’sof pictures and article mentions filling thecover, this is done to get the magazine ideasacross to it’s impatient, young audience in asingle page so as to keep them interested.It’s use of explosive headlines and imagerygives it an individual, exciting appearancewhich will attract an audience easily andinterest them without the need for muchtext.
  10. 10. Images: The images used on thispage are all posed, which gives theaudience a sense of inclusion with themagazine. The cover image isrepeated on this made with a smallnote from the band to the side ofit, this emphasises the idea that YouMe At Six’s “take over” of Kerrang!Categories: The contents arecatgeorised so the magazine can benavigated easily and the audience canquickly turn to which ever articles theywish to look at. For instance; if theybought it for You Me At Six there is acategory “YMAS Feature Special!” toallow the reader to head straight to it.The colour scheme is continuedacross this page, however the red isslightly lesser than the amount featuredon the front cover. The use of contrast isagain played upon well on this page.
  11. 11. Extras: This page contains two thingswhich influence the audience to buy themagazine. The first is the competition inthe top left hand corner of thepage, giving away £350’s worth ofguitar by a band that is popular amongthe target audience. This takes up over aquarter of the page so it’s one of themain points of the page, what themagazine feels is a big selling point tothis issue. The second is in the bottomright hand corner, the magazine isgiving away free clothing forsubscribing to the magazine.Overall the contents page follows themagazine’s convention of being busyand crowded, whilst sticking to theconventional colour scheme of themagazine. Despite it’s busy nature thecontents of the magazine is quite neat init’s layout, making it easy to browse.However, it still has an explosive looksurrounding it.
  12. 12. Images dominate the dps both with a large corner, naturalistic image of YMAS and with lot’s of smaller posed pictures of one of the band members showing stuff about their lives that would interest a fan or the reader. Through the use of a non original image “From Bus Til Dawn” they explain what the article is about without the need for any detail. The naturalistic photo gives the audience a feel for what life is like on the tour bus and feel like they’re included.Colour: The yellow and black is on this page, following on from the contentsand cover, this is because the two seem to have been used around YMAS from thestart of the magazine and so it would seem appropriate to use the two on thearticle about the band.
  13. 13. Picture quotes: Kerrang! have used humorous anecdotes to entertain the audience and engage them more with the article and band. Article: The article is less of an interview as the quotes would suggest but more the band describing items in their tour bus. The idea of this, is to give the reader an insight into the band that they love and a further feeling of inclusion with their lives that they can only achieve through buying Kerrang! and reading this article.Overall the dps has a scrapbook feel to it, which makes the magazine seem more casual andeasy to look through, rather than giving the impression that the audience has to focus solelyon reading the lengths of text. Compared to the contents and cover pages the dps doesn’tseem too busy but the use of lot’s of pictures gives it the impression of being quite busy.
  14. 14. The cover image is a posed shot of TakeThat, they are piled on top of eachother, laughing and clearly enjoyingthemselves, this could be framed like thisbecause it shows how music can be fun andenjoyed with friends and how it should becelebrated in a group of people. They are alldressed in matching clothes, black leatherjackets, this symbolises their union as a bandwhilst following one of the house colours for Qmagazine, black.Other articles, within the magazineare featured on the cover, Green day forinstance, this is put on to show the diversenature of the magazine’s genre’s; bycomparing it with the main article of TakeThat, because Green Day and Take Thathave two completely different genres.
  15. 15. Colour scheme: the colour scheme for themagazine is red, white and black, with somegold thrown into the cover of this issue.Black, white and red are used because they aregender neutral colours which has no specificaim, this translates to the wide, diverse rangeof music used in the magazine.Overall the cover shows a good image ofmusic, symbolising the enjoyment it gives topeople, whilst having a neat yet slightlybusy layout. The layout could be like this toshow the different music style’s it portrayswithin, random from the neat harmonicsinging, to the heavier more explosive music.Yet since the two work in harmony neitherthe neatness or the busyness overpowers theother.
  16. 16. Images: there are plenty of pictures used on the contents page, posed and naturalistic, ranging from individual singers to groups to bands, it even involves the front cover on the second of the contents page. This just shows the diverse range of acts that are included in the magazine. Double page: the contents is spread across two pages, this stresses the mass of articles contained in the magazine while showing the audience how popular and big the magazine is, so big in fact that they can spread their contents page across two pages. Layout: the layout is well spaced giving it an easy viewing feel but it quite busy at the same time meaning they have fitted a lot of information on this page alone, but that again expresses the quantity of articles and items within the magazine.Colour scheme: the colour scheme is maintained on thispage, however, the gold has been removed as it is probably not partof their conventional colour scheme.
  17. 17. Categories: the contents page is not itemised accordingto certain categories, but instead is a continuous list of thearticles contained inside, with only a single break up, whichis the space in between the two lists. But even this space isfilled with parts of the contents. Overall there is a lot going on because of the amount of pictures used on this page, but this is countered by the tidy use of listed articles. The page numbers on the pictures are sized differently depending on how important to the magazine the article is, for instance the main article is the largest number on the page. It has a scrapbook appearance to some of the pictures, but these are only the live images so it may be done intentionally to separate the live articles from the posed articles.
  18. 18. The article: is very textual and written in fullparagraphs, this tells us that the audience is of an older morepatient age, willing to do quite a bit of reading. There aresmaller, sub articles at the side of the page giving small amountof information about singers and bands, called “Sound Bites”. Alongside this, there is a profile of “Miles Kane” a singer who was once in a group but has now gone solo, and has a small quote about how he is finding it being a solo artist. These articles are all set to interest a part of the audience, by not just having one article on the page it can achieve this a lot easier. Colour scheme: the colour scheme, is continued yet again in every aspect of the double page spread, and therefore easily attracts the reader’s gaze and attention.
  19. 19. Images: Most of the images on the dps are posed pictures ofthe bands/singers showing us who the articles are about.However, one or two of the images are naturalistic and so givethe audience some depth into their lives and what it is to be atrehearsal or watching them perform. Overall It has a tidy layout and is well organised, following the colour scheme of the magazine. It has plenty on the page to keep the reader entertained and occupied, however, it does this without making the page too busy or full; they have done this by the use of a large written article. The use of quotations allows the audience to feel included and engaged with the band and the magazine.