Does Copyright Allow forWider and Legitimate Access?Observations of the Development of Online Business for Delivering of Digital Content in China after the Golden Age of Piracy.<br />Dr. Sampsung X. Shi<br />Post-doctoral Research Fellow<br />Queensland University of Technology<br />
Online Film Business based on Piracy in China before 2010<br /><ul><li>Sep. 2006 – Jan. 2007:
436 cases of online copyright infringements and piracy.
Since 2007, online film piracy > illegal DVD copying worldwide.
An average movie can be downloaded 1.7 million times within 48 hours after it's released online. [China Daily, April 12, 2007]</li></li></ul><li>“Funeral” for the “Death” of Bit Torrent (BT) China, and other P2P Sharing Websites for Movies, Music and E-books in the end of 2009<br />In December 2009, the State Administration of Radio, Film and Television (SARFT) of China shut down hundreds of similar peer-to-peer file sharing sites, including:<br />“All movies on the Internet just disappeared over ONE night!” “Internet users are crying at the ‘funeral’ for the death of file sharing.”<br />
Online Business is Forced to Transfer into Models that Embrace Regulation & Copyright Compliance : New Lawful Internet-based Film Distribution Platforms<br />But, eMule has survived and a new VeryCD.com is back online by transferring itself into a new business model based on legitimate content. <br />Most of those websites closed have just gone and would never be back online.<br />
New Lawful Internet-based Film Distribution Platforms<br />Yes, eMule survived. So did many others. They are tudou.com, PPStreem, PPTV, SOHU TV, QIYI.com, Sina Movie, Youku.com, Ku6.com, etc. <br />NEW Business Models <br />
How the Copyright Regime can Maintain a Wider & Legitimate AccessOnline?<br />But, it may not follow that the success in film and music industries could also be achieved in other fields, such as book and academic publishing. It is because:<br />Production:<br />Centralized vs. Distributed <br />Copyright Ownership:<br />Centralized vs. Distributed <br />Distribution:<br />Commercial vs. Non-commercial<br />Copyright Infringement:<br />Criminalized vs. Tolerated<br />
New Business about Books: Digital Libraries<br />In China, digital libraries have been targeted by numerous lawsuits, and they have lost most cases. However, it appears that the lawsuits have not slowed down the development of them. <br />In response to increasing pressure of lawsuit, Baidu launched “Wenku Cooperation Platform”, offering copyright owners & publishers a chance to build an online digital library by creating a online market for the sale of copyrighted works. <br />The new model is based on benefit-sharing of ads revenue or division of fees charged against VIP users. However, copyright owners’ acceptance of the new business model and possibility of market feasibility are not clear yet.<br />
New Business about Books: Academic Publishing<br />The Ecosystem: Academic, University and Publishing<br />Independent verification of quality<br />Branding and visibility<br />Editing and typesetting<br />Availability in a variety of formats<br />Marketing and selling<br />But, this ecosystem is very local, in the context of globalization. <br />