Sampsung Xiaoxiang Shi_Can copyright maintain wider access simplified

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Beyond Copyright Industries: Publishing and Digital Futures Symposium, 21 September, QUT

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Sampsung Xiaoxiang Shi_Can copyright maintain wider access simplified

  1. 1. Does Copyright Allow forWider and Legitimate Access?Observations of the Development of Online Business for Delivering of Digital Content in China after the Golden Age of Piracy.<br />Dr. Sampsung X. Shi<br />Post-doctoral Research Fellow<br />Queensland University of Technology<br />
  2. 2. Online Film Business based on Piracy in China before 2010<br /><ul><li>Sep. 2006 – Jan. 2007:
  3. 3. 436 cases of online copyright infringements and piracy.
  4. 4. 205 websites closed
  5. 5. six cases transferred to authorities for criminal liabilities.
  6. 6. The Motion Pictures Association of America (MPAA) said :
  7. 7. In 2005: $6.1 billion lose worldwide = $2.4 billion (illegal retail sales) + $1.4 billion (illegal duplication) + $2.3 billion (online pirating).
  8. 8. Since 2007, online film piracy > illegal DVD copying worldwide.
  9. 9. An average movie can be downloaded 1.7 million times within 48 hours after it's released online. [China Daily, April 12, 2007]</li></li></ul><li>“Funeral” for the “Death” of Bit Torrent (BT) China, and other P2P Sharing Websites for Movies, Music and E-books in the end of 2009<br />In December 2009, the State Administration of Radio, Film and Television (SARFT) of China shut down hundreds of similar peer-to-peer file sharing sites, including:<br />“All movies on the Internet just disappeared over ONE night!” “Internet users are crying at the ‘funeral’ for the death of file sharing.”<br />
  10. 10. Online Business is Forced to Transfer into Models that Embrace Regulation & Copyright Compliance : New Lawful Internet-based Film Distribution Platforms<br />But, eMule has survived and a new VeryCD.com is back online by transferring itself into a new business model based on legitimate content. <br />Most of those websites closed have just gone and would never be back online.<br />
  11. 11. New Lawful Internet-based Film Distribution Platforms<br />Yes, eMule survived. So did many others. They are tudou.com, PPStreem, PPTV, SOHU TV, QIYI.com, Sina Movie, Youku.com, Ku6.com, etc. <br />NEW Business Models <br />
  12. 12. How the Copyright Regime can Maintain a Wider & Legitimate AccessOnline?<br />But, it may not follow that the success in film and music industries could also be achieved in other fields, such as book and academic publishing. It is because:<br />Production:<br />Centralized vs. Distributed <br />Copyright Ownership:<br />Centralized vs. Distributed <br />Distribution:<br />Commercial vs. Non-commercial<br />Copyright Infringement:<br />Criminalized vs. Tolerated<br />
  13. 13. New Business about Books: Digital Libraries<br />In China, digital libraries have been targeted by numerous lawsuits, and they have lost most cases. However, it appears that the lawsuits have not slowed down the development of them. <br />In response to increasing pressure of lawsuit, Baidu launched “Wenku Cooperation Platform”, offering copyright owners & publishers a chance to build an online digital library by creating a online market for the sale of copyrighted works. <br />The new model is based on benefit-sharing of ads revenue or division of fees charged against VIP users. However, copyright owners’ acceptance of the new business model and possibility of market feasibility are not clear yet.<br />
  14. 14. New Business about Books: Academic Publishing<br />The Ecosystem: Academic, University and Publishing<br />Independent verification of quality<br />Branding and visibility<br />Editing and typesetting<br />Availability in a variety of formats<br />Marketing and selling<br />But, this ecosystem is very local, in the context of globalization. <br />
  15. 15. Thank You!<br />

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