Brand Admiration: Building a Business People Love by C.W. Park (Wiley). The Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing have all published publications by C.W. Park.
He sat on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology from 2008 to 2012.
Professor Park directs the Global Branding Center. C.W. Park previously taught marketing at the University of Pittsburgh's Katz School of Business.
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Brand Admiration: Building a Business People Love by C.W. Park (Wiley). The Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing have all published publications by C.W. Park.
He sat on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology from 2008 to 2012.
Professor Park directs the Global Branding Center. C.W. Park previously taught marketing at the University of Pittsburgh's Katz School of Business.
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