2013 One Water Leadership Summit
Drew Nannis
Chief Marketing Officer, PHA
Monday September 23, 2013
Launched
February 9, 2010
in conjunction with,
but separate from,
Let’s Move!
HISTORY AND
EVOLUTION OF PHA
HONORARY CHAIR:
FIRST LADY
MICHELLE OBAMA
HONORARY
VICE-CHAIR:
THE HONORABLE
CORY BOOKER
HONORARY
VICE-CHAIR:
THE HONORABL...
4P A R T N E R S H I P F O R A
H E A L T H I E R A M E R I C A
COMMON GOAL:
SOLVE THE CHILDHOOD
OBESITY CRISIS WITHIN A
GE...
Drink Up | About
The collaboration to encourage
everyone to drink more water
was formed between the
Partnership for a Heal...
Drink Up | The Message
One Simple Goal: Drink More Water
• Agnostic as to water-type (public
tap, municipality, bottled, f...
Drink Up | Messages
Messages:
• Not sound like a
public health
campaign
o You are what you
drink and when you
drink water,...
Drink Up | Supporters
For logo size1-1/8"or larger
BRITALOGO(Secondary) CMYKversion:
Sphereart is aplaced imagewhich print...
Drink Up | Supporters
Drink Up | Supporters
Getting the Message Out…
Drink Up | Call To Action
Banner Ads
Logo
Tagline: Drink Up
Facebook
Twitter
Instagram
Website:
y...
Getting the Message Out…
Drink Up | Call To Action
Digital Out-Of-Home
Activation
Reusable
Bottle
On Bottle
On Pack & On B...
Drink Up | PSA
Drink Up | Reach – FIRST WEEK ALONE
Twitter
@urH2O
#DrinkH2O
Authors: 2,288
Reach: 63,020,000
Facebook.com/urH2
O
Instagra...
Drink Up | On TV Broadcast Impressions:
79,932,635
Total Stories: 46
Late Show with David Letterman Good Morning
America
L...
Post – Launch Plans
• Continue to elevate platform of
water
• Expanded digital and social presence
• Game-ify water
• Fash...
Drew Nannis
Email: water@ahealthieramerica.org
Phone: (202) 842-9001
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Drink Up

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Drink Up

  1. 1. 2013 One Water Leadership Summit Drew Nannis Chief Marketing Officer, PHA Monday September 23, 2013
  2. 2. Launched February 9, 2010 in conjunction with, but separate from, Let’s Move! HISTORY AND EVOLUTION OF PHA
  3. 3. HONORARY CHAIR: FIRST LADY MICHELLE OBAMA HONORARY VICE-CHAIR: THE HONORABLE CORY BOOKER HONORARY VICE-CHAIR: THE HONORABLE WILLIAM H. FRIST, MD PHA LEADERSHIP
  4. 4. 4P A R T N E R S H I P F O R A H E A L T H I E R A M E R I C A COMMON GOAL: SOLVE THE CHILDHOOD OBESITY CRISIS WITHIN A GENERATION PHA SUPPORTS THE FIRST LADY'S CAUSE BY ENCOURAGING, TRACKING, AND COMMUNICATING COMMITMENTS TO HEALTHIER LIFESTYLES FROM PARTNER ORGANIZATIONS. HOW PHA AND LET’S MOVE WORK TOGETHER
  5. 5. Drink Up | About The collaboration to encourage everyone to drink more water was formed between the Partnership for a Healthier America and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water more often. You are what you drink - and when you drink water, you drink up.
  6. 6. Drink Up | The Message One Simple Goal: Drink More Water • Agnostic as to water-type (public tap, municipality, bottled, filtered…) • Universally positive message • No comparative messaging • No discussion of what tastes better • No discussion of what NOT to drink • No exclusivity for any stakeholders Just: Drink More Water
  7. 7. Drink Up | Messages Messages: • Not sound like a public health campaign o You are what you drink and when you drink water, you Drink Up. o You’re going to drink something and what you drink is up to you – when you
  8. 8. Drink Up | Supporters For logo size1-1/8"or larger BRITALOGO(Secondary) CMYKversion: Sphereart is aplaced imagewhich prints process cyan and process magenta. (BRT_Logo_Spheres_02-25-09_r4.psd) Note: This logo is to beused on whiteor against ver y light color background. Filename: BRT_CMYK_L_BM-WB-Alt_042213 GLOBALTAP ™
  9. 9. Drink Up | Supporters
  10. 10. Drink Up | Supporters
  11. 11. Getting the Message Out… Drink Up | Call To Action Banner Ads Logo Tagline: Drink Up Facebook Twitter Instagram Website: youarewhatyoudrink.org
  12. 12. Getting the Message Out… Drink Up | Call To Action Digital Out-Of-Home Activation Reusable Bottle On Bottle On Pack & On Bottle
  13. 13. Drink Up | PSA
  14. 14. Drink Up | Reach – FIRST WEEK ALONE Twitter @urH2O #DrinkH2O Authors: 2,288 Reach: 63,020,000 Facebook.com/urH2 O Instagram @urH2O Photos: 450+ YouAreWhatYouDrink.o rg 29,000 unique visitors in 8 days
  15. 15. Drink Up | On TV Broadcast Impressions: 79,932,635 Total Stories: 46 Late Show with David Letterman Good Morning America Late Night with Jimmy Fallo The Doctors
  16. 16. Post – Launch Plans • Continue to elevate platform of water • Expanded digital and social presence • Game-ify water • Fashion • Retail Drink Up | What’s Next?
  17. 17. Drew Nannis Email: water@ahealthieramerica.org Phone: (202) 842-9001

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