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Why bring social media into your organization harquail sisv


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Why bring social media into your organization harquail sisv

  1. 1. TheReason for Bringing ‘Social’ Into Organizations<br />Social Identity Summit Vancouver 09.11 @ cvharquail<br />
  2. 2. TheRadical Reason for Bringing ‘Social’ Into Organizations<br />
  3. 3. Conventional Reasons to bring Social inside organizations<br />#SISV @cvharquail<br />
  4. 4. People are constrained.They don’t have what they needto contribute fully.<br />#SISV @cvharquail<br />
  5. 5. Radical Reason to bring Social inside organizations<br />Re-wire organizations<br />Give people what they need<br />Create bottomless capacity<br />#SISV @cvharquail<br />
  6. 6. Social Needs that – when met –make full contribution possible<br />Purpose<br />Community<br />Agency<br />Voice<br />Identity<br />#SISV @cvharquail<br />
  7. 7. Identity“Real me, whole me, nothing but me”<br />Identity<br />#SISV @cvharquail<br />
  8. 8. VoiceAdding your point of view, where it needs to be heard<br />Voice<br />#SISV @cvharquail<br />
  9. 9. AgencyAbility to act, to make things happen<br />Agency<br />#SISV @cvharquail<br />
  10. 10. CommunitySomewhere to belong, to contribute<br />Community<br />#SISV @cvharquail<br />
  11. 11. PurposeShared, meaningful goal<br />Purpose<br />#SISV @cvharquail<br />
  12. 12. Our capacity to contribute expands when social needs are met<br />Purpose<br />Community<br />Agency<br />Voice<br />Identity<br />#SISV @cvharquail<br />
  13. 13. But wait – Hasn’t this been tried before?Why would now be different? <br />#SISV @cvharquail<br />
  14. 14. Social media is a radical toolset<br />Builds change into everyday acts <br />Permeates every interaction<br />Changes are specific, easy to adopt<br />Hard-wired focus never fades<br />Defaults to the new expectations<br />-- to generate millions of small wins<br />#SISV @cvharquail<br />
  15. 15. *Bonus Feature*<br />By meeting social needs we’ll drive Enterprise 2.0 adoption<br />#SISV @cvharquail<br />
  16. 16. Experiences sustain momentum<br />#SISV @cvharquail<br />
  17. 17. Radical Agenda:Re-wire organizations to<br />EnableIdentity <br />FosterVoice<br />Activate Agency<br />Cohere Community<br />CatalyzePurpose<br />#SISV @cvharquail<br />
  18. 18. As you bring Socialinto your organization,will this be your agenda?<br />
  19. 19. Please connect with me at:<br /><br />@cvharquail<br /><br />