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Globalization Diy


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Homework activity for those engaging with Globalization.

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Globalization Diy

  1. 1. Modernism and After (Vis Com) Semester 2 Week 4: Globalization DIY Homework (for Week 6). George Ritzer (reading on Moodle) sees Globalization as being comprised of two conflicting tendencies: the tendency to create something and the tendency to create nothing. Ritzer ties the former to a process called Glocalization and the latter to his own term Grobalization. An example of Glocalization given by Ritzer is a farmers‟ market. A farmers‟ market is determined by the interests of those present on a given day, and is highly variable. “The farmers do not fit into a pre-set structure, although they may by custom, sell particular things in particular spots. Which farmers participate, and what they offer for sale, will vary greatly from one time to another. Most importantly, once the market has ended for the day, whatever structure was created will be dismantled and then recreated again somewhat differently the next market day.” (Ritzer 2003) Here then, Ritzer, who doesn‟t believe that truly „Local‟ things remain in any significant way, is trying to describe certain interactions between Global forces and local interests that retain a certain amount of complexity and variability (hence using the term Glocal to describe them). Another example that Ritzer offers of the Glocal are the restaurants in Provence, France, which make unique types of food in that region. Due to the foods complexity and the availability of specific ingredients, these dishes are not made elsewhere. In contrast to this tendency to produce something, i.e. variation and contrast, Grobalization, argues Ritzer, tends to produce nothing. Here, contrasting examples would be shopping malls – that apart from the peculiarity of shoppers look very similar from London to Milan etc – and fast food restaurants. These types of forms rely upon formulae that allow them to be quickly replicated and expanded. Ritzer ties them to GROBalization because they relate to power and the assertion of big companies and nations. Eager to grow, Grobalization often flattens complex cultural differences in order to make things that are simple.
  2. 2. Thinking about these ideas do the following activities: 1. Write down a list that pairs specific Glocal things with their Grobalized equivalents. I.e. Cameo Cinema vs. Odeon; Forrest Cafe vs. Costa; Folk Music vs. Pop Music. Think carefully about how you might include examples from your own particular discipline, say photography or illustration for example. 2. Now think about the advantages and disadvantages of either the Glocalized or Grobalized forms and write them down. 3. Choose either Glocalization or Grobalization and using one of your specific examples try to argue its case. Why is it better? What makes it more interesting? What makes it practical? What impact does it have? 4. Finally, and keeping in mind this Semester‟s assessment, try to think about the ways that visual practitioners might engage with some of the issues raised by Glocalization and Grobalization. What type of forms might be synonymous with either of these tendencies? How might they be challenged, advanced or changed? What impact might these tendencies have upon your own discipline?