CUbRIK research at LS-COOP workshop

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Workshop on Large-scale Idea Management and Deliberation
Co-occurring with the COOP2012 conference, May 29 2012, Marseille, France

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CUbRIK research at LS-COOP workshop

  1. 1. Community ManagementSystems for Social Deliberation and Action Alessandro Bozzon, Stefano Butti, Marco Brambilla, Matteo Silva Piero Fraternali, WebRatio Andrea Mauri name.surname@webratio.com Politecnico di Milano name.surname@polimi.it
  2. 2. Work partially funded by
  3. 3. Focus• Scenarios where large scale decision making requires structured bidirectional interaction with crowds• Not only social data mining/collection (passive) but also social activation (active)• Integration of field-based community work and virtual community work in social networks
  4. 4. Scenarios• Natural resource management: – Snow level quantification for water load prediction in Lombardy lakes via social mining of photos (passive) + engagement of mountaineers (active)• Citizen innovation – Municipal service requirement elicitation with field + virtual community work in marginal quarters in the city of Guayaquil• Service innovation – SN-enabled quality feedback and customer-driven innovation for the services of a TELCO company in Latin America
  5. 5. Idea• A Community Management System – A common model of social user portable across platforms – A data warehouse and content management system for community members’ data – A task deployment tool to manage crowd work – A Social “Business Analysis Monitor (BAM)” to chart the dynamic behavior and evolution of communities• + Domain specific applications: e.g., early alerting, Games with a Purpose, crowdsourced tasks
  6. 6. Architecture& models
  7. 7. The Babel of social user models
  8. 8. Status of implementation• V 1.0 of the Community Work Management tool complete [WWW paper] – Configurable task design – Multiple SNs task deployment and result collection (FB, Twitter, LinkedIn) – Rudimental Social BAM• Small scale experimentation done – FB campaign for logo detection tasks [CrowdSearch paper]
  9. 9. Crowd-assisted logo detection “LIKE” task variant “ADD” task variant
  10. 10. Ongoing / Future work• Implementation of – Other platforms support (e.g., work markets) – Social BAM – Integration with social data mining tools for unstructured activity result collection – Cloud deployment in SaaS mode – Integration with GWAP platform• Larger scale experimentation
  11. 11. References• P. Fraternali, A. Castellett,R. Soncini-Sessa, C. Vaca Ruiz, A.E. Rizzoli, Putting humans in the loop: Social computing for Water Resources Management, Environmental Modelling & Software, 2012 (1) 10• Alessandro Bozzon, Marco Brambilla, Stefano Ceri: Answering search queries with CrowdSearcher. WWW 2012: 1009-1018• A Bozzon, I Catallo, E Ciceri, P Fraternali, D Martinenghi M Tagliasacchi, A Framework for Crowdsourced Multimedia Processing and Querying, Crowdsearch 2012 WWW Workshop, http://crowdsearch.como.polimi.it• Marco Brambilla, Piero Fraternali, Carmen Vaca: A Notation for Supporting Social Business Process Modeling. BPMN 2011: 88-102

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