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ACHIEVEMENT
                SYSTEMS
                EXPLAINED




Luca Galli,
Piero Fraternali
Politecnico di Milano, Italy
Email: lgalli@elet.polimi.it
WHAT IS AN ACHIEVEMENT?
    Click here to add text




Gaming and Social Media 2012 Singapore
DEFINITIONS
    Click here to add text

    An Achievement is a set of tasks, defined by a designer,
   for the player to fulfill so to achieve a milestone and
   track the progress in a system.

    A Badge is an artifact associated to the completion of
   an achievement and given to a player after its
   completion.

   An Achievement System, also called Reward System, is
   a component of an entertainment platform used to
   offer, present, manage and share achievements, at a
   global scale and across multiple games or
   entertainment systems.
Gaming and Social Media 2012 Singapore
DEFINITIONS
    Click here to add text

The Player score is a numerical value that represents a
measure of the skill of a player.

A Leaderboard is an ordered list of players based on
the scores they have obtained in a specific game.




Gaming and Social Media 2012 Singapore
A BIT OF HISTORY
    Click here to add text



         The achievement concept is older
            than what you may think…




Gaming and Social Media 2012 Singapore
A MECHANICAL ANCESTOR…
    Click here to add text




                                         1953: First score
                                         tracking in an
                                         entertainment
                                         machine



Gaming and Social Media 2012 Singapore
… AND THE DIGITAL ONE
    Click here to add text




                                         1978: The term
                                         “High Score” ,
                                         as it’s known today,
                                         is introduced



Gaming and Social Media 2012 Singapore
GOOD OLD FASHIONED SEWING
    Click here to add text




                                         1977: The first
                                         game badges:
                                         Activision’s Fabric
                                         Patches




Gaming and Social Media 2012 Singapore
DIGITAL ACHIEVEMENTS
    Click here to add text




                                         1990: Amiga
                                         E-Motion introduces
                                         achievements




Gaming and Social Media 2012 Singapore
THE TURNAROUND…
    Click here to add text




                                         2005: Microsoft
                                         improved Xbox Live!
                                         service is launched


Gaming and Social Media 2012 Singapore
…AND THE COMPETITORS
    Click here to add text




                                         2007: Valve
                                         introduces
                                         Steam Achievements




Gaming and Social Media 2012 Singapore
…AND THE COMPETITORS
    Click here to add text




                                         July 2008: Sony
                                         introduces
                                         PS3 Trophies




Gaming and Social Media 2012 Singapore
…AND THE COMPETITORS
    Click here to add text




                                         October 2008:
                                         Activision Blizzard
                                         adds an
                                         achievement
                                         system to
                                         World of Warcraft



Gaming and Social Media 2012 Singapore
…AND THE COMPETITORS
    Click here to add text




                                         2010: Apple
                                         announces
                                         Game Center




Gaming and Social Media 2012 Singapore
COOL STORY BUT… WHAT’S THE PURPOSE?
    Click here to add text

  Motivation and Social Recognition!

 “Games do not work without incentives
 for the players to perform actions and to
 strive towards their goals”
                             Staffan Björk


 “Players play for personal goals, are
 aware of the goals of other players,
 and the shared understanding of
 intentionality makes game actions
 socially meaningful”
                        Jesper Juul
Gaming and Social Media 2012 Singapore
DISSECTING AN ACHIEVEMENT
    Click here to add text


                  Fundamental Components:
                       •TITLE: Suggest theme or actions
                       •ICON: Visual clues to attract interest
                       •DESCRIPTION: Defines conditions and rewards
                       •POINTS: Difficulty, effor measure
                       •ECA: Event Condition Action




Gaming and Social Media 2012 Singapore
PLAYER DOSSIER
    Click here to add text




Gaming and Social Media 2012 Singapore
ACHIEVEMENT TAXONOMY
      Click here to add text
                                       Ghost       Recon:
                      Game Title                               Heavy Rain               Team Fortress 2          World Of Warcraft        Tyrant                 The Sims Social
                                       Advanced Warfighter



The ten               Platform


                      Instructors
                                       Xbox 360

                                       Completed tutorial
                                       level on any skill
                                                               Playstation 3

                                                               Complete
                                                               drawing, Set the
                                                                                  the
                                                                                        Steam (PC)


                                                                                        Use Jarate to reveal a
                                                                                        cloaked Spy
                                                                                                                 Battle.net

                                                                                                                 Learn    how
                                                                                                                 transform into
                                                                                                                                     to
                                                                                                                                      a
                                                                                                                                          Kongregate


                                                                                                                                          N/A
                                                                                                                                                                 Facebook

                                                                                                                                                                 Plant something in
                                                                                                                                                                 two empty garden
                                       level                   table, Play with kids                             dragon.                                         patches


categories:                            Secure    the    US
                                                               Leave home without
                                                                                        Win 2Fort with a
                                                                                                                 Get in the arena at
                                                                                                                 the Amphitheater of                             Complete the quest:
                      Quests                                   being spotted by the                                                       Location 2 reached
                                       president                                        shutout                  Anguish and defeat                              Roominating
                                                               journalists
                                                                                                                 Vladof the Butcher


•Instructors          Content          Win 5 matches on
                                                               See all endings
                                                                                        Enter the editor while   Fully explore     the
                                                                                                                                          N/A
                                                                                                                                                                 Break The Ice
                                                                                                                                                                 Automatically
                                                                                                                                                                                     -


•Quests
                      Discovery        each Map                                         watching a replay        Duskwood map.
                                                                                                                                                                 Earned

                                       Win     30     co-op

•Content Discovery
                                                                                        Achieve    100,000       Win 1000 ranked                                 Post to news feed and
                                       matches with at least
                      Socializers                              N/A                      YouTube views for        arena matches while      N/A                    have 3 friends click
                                       6 gamertags in the
                                                                                        your movie               in a guild group.                               your message
                                       room


•Socializers                                                   Find all clues of the    Get to Loot Island
                                                                                                                                          52 unique      cards

•Secret Chests
                      Secret Chests    N/A                     Origami Killer in the    and    claim  your       N/A                                             N/A
                                                                                                                                          collected
                                                               scene                    reward!

                                                                                        Do

•Grinders
                                       Get a total of 10,000   Knock down at least                               Complete        1000                            Earn 600 simoleons
                      Grinders                                                          1 million points of                               N/A
                                       kills                   50 passers-by                                     quests                                          from cooking
                                                                                        fire damage



•Herculean Tasks      Herculean Task
                                       Get 4 kills in 4
                                       seconds or less
                                                               Perfect Crime
                                                                                        Get a melee kill with
                                                                                        a sticky jump
                                                                                                                 Fish up Old Crafty in
                                                                                                                 Orgrimmar.
                                                                                                                                          Nexus
                                                                                                                                          completed
                                                                                                                                                    campaign
                                                                                                                                                                 N/A




•Trophies             Trophies
                                       Climb to the top of
                                       the
                                       leaderboard
                                                   universal   N/A                      N/A
                                                                                                                 First person on the
                                                                                                                 realm to achieve
                                                                                                                 level 80.
                                                                                                                                          N/A                    N/A



•Red Marks            Red Marks        N/A
                                                               Give up or fail the
                                                                                        N/A                      N/A                      N/A                    N/A

•Loyalties
                                                               Butterfly Trial



                                                                                                                 Owner of Wrath of
                      Loyalties        N/A                     N/A                      N/A                      the    Lich     King's   N/A                    N/A
                                                                                                                 Collector's Edition



  Gaming and Social Media 2012 Singapore
INSTRUCTORS
    Click here to add text

                    Purpose: Onboarding




                             Game: Viva Piñata (Rare)


Gaming and Social Media 2012 Singapore
QUESTS
    Click here to add text

                    Purpose: Progression




                 The Elder Scrolls V: Skyrim (Bethesda Softworks)


Gaming and Social Media 2012 Singapore
CONTENT DISCOVERY
    Click here to add text

                   Purpose: Replay Value




                      The Simpsons Game (Electronic Arts)


Gaming and Social Media 2012 Singapore
SOCIALIZERS
     Click here to add text

Purpose: Longevity, Viral Advertisement




                          NBA Live 07 (Electronic Arts)


 Gaming and Social Media 2012 Singapore
SECRET CHESTS
    Click here to add text

           Purpose: Longevity, Surprise




                         Halo 3 (Bungie Software)


Gaming and Social Media 2012 Singapore
GRINDERS
    Click here to add text

Purpose: Fillers, Secondary game mechanics




                        Sonic the Hedgehog (Sega)


Gaming and Social Media 2012 Singapore
HERCULEAN TASK
    Click here to add text

            Purpose: Extreme Challenge




                         Dead Rising (Capcom)


Gaming and Social Media 2012 Singapore
TROPHIES
    Click here to add text

     Purpose: Fierce competition, Pride




           Tom Clancy's Ghost Recon: Advanced Warfighter (Ubisoft)



Gaming and Social Media 2012 Singapore
RED MARKS
    Click here to add text

         Purpose: Onboarding, Mocking




                      F.E.A.R. 2 (Monolith Production)



Gaming and Social Media 2012 Singapore
LOYALTIES
    Click here to add text

         Purpose: Customer Loyalty, Pride




                          Diablo 3 (Activision Blizzard)


Gaming and Social Media 2012 Singapore
TO DO AND NOT-TO-DO
    Click here to add text


Bad design
  •Completion and actions
  •No Secrets!
  •Trophies may be demotivating…
  •Red marks?
  •This is my work! (or not?)



Good practices
  •Acknowledge highest difficulty
  •Always Earnable
  •Reward strange and emerging behaviors!




Gaming and Social Media 2012 Singapore
GAMING ARCHITECTURE
    Click here to add text




Achievement System inside
a Game Engine
Gaming and Social Media 2012 Singapore
ACHIEVEMENT SYSTEM ARCHITECTURE
    Click here to add text




Gaming and Social Media 2012 Singapore
DATA STRUCTURE
    Click here to add text




Gaming and Social Media 2012 Singapore
Click here to add text
    The CUbRIK Project

●   CUbRIK is a research project
    financed by the European Union

●   Goals:

     ●   Advance the architecture of
         multimedia search
     ●   Exploit the human
         contribution in multimedia
         search
     ●   Use open-source
         components provided by
         the community
     ●   Start up a search business
         ecosystem
●   http://www.cubrikproject.eu/

Gaming and Social Media 2012 Singapore

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Achievement systems explained

  • 1. ACHIEVEMENT SYSTEMS EXPLAINED Luca Galli, Piero Fraternali Politecnico di Milano, Italy Email: lgalli@elet.polimi.it
  • 2. WHAT IS AN ACHIEVEMENT? Click here to add text Gaming and Social Media 2012 Singapore
  • 3. DEFINITIONS Click here to add text An Achievement is a set of tasks, defined by a designer, for the player to fulfill so to achieve a milestone and track the progress in a system. A Badge is an artifact associated to the completion of an achievement and given to a player after its completion. An Achievement System, also called Reward System, is a component of an entertainment platform used to offer, present, manage and share achievements, at a global scale and across multiple games or entertainment systems. Gaming and Social Media 2012 Singapore
  • 4. DEFINITIONS Click here to add text The Player score is a numerical value that represents a measure of the skill of a player. A Leaderboard is an ordered list of players based on the scores they have obtained in a specific game. Gaming and Social Media 2012 Singapore
  • 5. A BIT OF HISTORY Click here to add text The achievement concept is older than what you may think… Gaming and Social Media 2012 Singapore
  • 6. A MECHANICAL ANCESTOR… Click here to add text 1953: First score tracking in an entertainment machine Gaming and Social Media 2012 Singapore
  • 7. … AND THE DIGITAL ONE Click here to add text 1978: The term “High Score” , as it’s known today, is introduced Gaming and Social Media 2012 Singapore
  • 8. GOOD OLD FASHIONED SEWING Click here to add text 1977: The first game badges: Activision’s Fabric Patches Gaming and Social Media 2012 Singapore
  • 9. DIGITAL ACHIEVEMENTS Click here to add text 1990: Amiga E-Motion introduces achievements Gaming and Social Media 2012 Singapore
  • 10. THE TURNAROUND… Click here to add text 2005: Microsoft improved Xbox Live! service is launched Gaming and Social Media 2012 Singapore
  • 11. …AND THE COMPETITORS Click here to add text 2007: Valve introduces Steam Achievements Gaming and Social Media 2012 Singapore
  • 12. …AND THE COMPETITORS Click here to add text July 2008: Sony introduces PS3 Trophies Gaming and Social Media 2012 Singapore
  • 13. …AND THE COMPETITORS Click here to add text October 2008: Activision Blizzard adds an achievement system to World of Warcraft Gaming and Social Media 2012 Singapore
  • 14. …AND THE COMPETITORS Click here to add text 2010: Apple announces Game Center Gaming and Social Media 2012 Singapore
  • 15. COOL STORY BUT… WHAT’S THE PURPOSE? Click here to add text Motivation and Social Recognition! “Games do not work without incentives for the players to perform actions and to strive towards their goals” Staffan Björk “Players play for personal goals, are aware of the goals of other players, and the shared understanding of intentionality makes game actions socially meaningful” Jesper Juul Gaming and Social Media 2012 Singapore
  • 16. DISSECTING AN ACHIEVEMENT Click here to add text Fundamental Components: •TITLE: Suggest theme or actions •ICON: Visual clues to attract interest •DESCRIPTION: Defines conditions and rewards •POINTS: Difficulty, effor measure •ECA: Event Condition Action Gaming and Social Media 2012 Singapore
  • 17. PLAYER DOSSIER Click here to add text Gaming and Social Media 2012 Singapore
  • 18. ACHIEVEMENT TAXONOMY Click here to add text Ghost Recon: Game Title Heavy Rain Team Fortress 2 World Of Warcraft Tyrant The Sims Social Advanced Warfighter The ten Platform Instructors Xbox 360 Completed tutorial level on any skill Playstation 3 Complete drawing, Set the the Steam (PC) Use Jarate to reveal a cloaked Spy Battle.net Learn how transform into to a Kongregate N/A Facebook Plant something in two empty garden level table, Play with kids dragon. patches categories: Secure the US Leave home without Win 2Fort with a Get in the arena at the Amphitheater of Complete the quest: Quests being spotted by the Location 2 reached president shutout Anguish and defeat Roominating journalists Vladof the Butcher •Instructors Content Win 5 matches on See all endings Enter the editor while Fully explore the N/A Break The Ice Automatically - •Quests Discovery each Map watching a replay Duskwood map. Earned Win 30 co-op •Content Discovery Achieve 100,000 Win 1000 ranked Post to news feed and matches with at least Socializers N/A YouTube views for arena matches while N/A have 3 friends click 6 gamertags in the your movie in a guild group. your message room •Socializers Find all clues of the Get to Loot Island 52 unique cards •Secret Chests Secret Chests N/A Origami Killer in the and claim your N/A N/A collected scene reward! Do •Grinders Get a total of 10,000 Knock down at least Complete 1000 Earn 600 simoleons Grinders 1 million points of N/A kills 50 passers-by quests from cooking fire damage •Herculean Tasks Herculean Task Get 4 kills in 4 seconds or less Perfect Crime Get a melee kill with a sticky jump Fish up Old Crafty in Orgrimmar. Nexus completed campaign N/A •Trophies Trophies Climb to the top of the leaderboard universal N/A N/A First person on the realm to achieve level 80. N/A N/A •Red Marks Red Marks N/A Give up or fail the N/A N/A N/A N/A •Loyalties Butterfly Trial Owner of Wrath of Loyalties N/A N/A N/A the Lich King's N/A N/A Collector's Edition Gaming and Social Media 2012 Singapore
  • 19. INSTRUCTORS Click here to add text Purpose: Onboarding Game: Viva Piñata (Rare) Gaming and Social Media 2012 Singapore
  • 20. QUESTS Click here to add text Purpose: Progression The Elder Scrolls V: Skyrim (Bethesda Softworks) Gaming and Social Media 2012 Singapore
  • 21. CONTENT DISCOVERY Click here to add text Purpose: Replay Value The Simpsons Game (Electronic Arts) Gaming and Social Media 2012 Singapore
  • 22. SOCIALIZERS Click here to add text Purpose: Longevity, Viral Advertisement NBA Live 07 (Electronic Arts) Gaming and Social Media 2012 Singapore
  • 23. SECRET CHESTS Click here to add text Purpose: Longevity, Surprise Halo 3 (Bungie Software) Gaming and Social Media 2012 Singapore
  • 24. GRINDERS Click here to add text Purpose: Fillers, Secondary game mechanics Sonic the Hedgehog (Sega) Gaming and Social Media 2012 Singapore
  • 25. HERCULEAN TASK Click here to add text Purpose: Extreme Challenge Dead Rising (Capcom) Gaming and Social Media 2012 Singapore
  • 26. TROPHIES Click here to add text Purpose: Fierce competition, Pride Tom Clancy's Ghost Recon: Advanced Warfighter (Ubisoft) Gaming and Social Media 2012 Singapore
  • 27. RED MARKS Click here to add text Purpose: Onboarding, Mocking F.E.A.R. 2 (Monolith Production) Gaming and Social Media 2012 Singapore
  • 28. LOYALTIES Click here to add text Purpose: Customer Loyalty, Pride Diablo 3 (Activision Blizzard) Gaming and Social Media 2012 Singapore
  • 29. TO DO AND NOT-TO-DO Click here to add text Bad design •Completion and actions •No Secrets! •Trophies may be demotivating… •Red marks? •This is my work! (or not?) Good practices •Acknowledge highest difficulty •Always Earnable •Reward strange and emerging behaviors! Gaming and Social Media 2012 Singapore
  • 30. GAMING ARCHITECTURE Click here to add text Achievement System inside a Game Engine Gaming and Social Media 2012 Singapore
  • 31. ACHIEVEMENT SYSTEM ARCHITECTURE Click here to add text Gaming and Social Media 2012 Singapore
  • 32. DATA STRUCTURE Click here to add text Gaming and Social Media 2012 Singapore
  • 33. Click here to add text The CUbRIK Project ● CUbRIK is a research project financed by the European Union ● Goals: ● Advance the architecture of multimedia search ● Exploit the human contribution in multimedia search ● Use open-source components provided by the community ● Start up a search business ecosystem ● http://www.cubrikproject.eu/ Gaming and Social Media 2012 Singapore

Editor's Notes

  1. Show military value in ancient rome, medallion with Caesar portraitBoyScout badges sports, science, craftingNowadays: foursquare badges
  2. Williams manufactory company
  3. Midway’s SeawolfExtra time, not possible to store the high score, introduced by Space Invaders II and Starfire
  4. Atari 2600Listed on manual, end a level in less than 33.3 secondsMail the picture to the company, high valuableitem expressly conceived to be worn and shown to others, a principle that has been applied also to the distribution of digital patchesThe only way before the diffusion of the web, or on local consoles
  5. completing a level without rotating to the right or completely failing certain levels.
  6. Midway’s Seawolf
  7. Achievements allow others to recognize what the player has attained and enhance games by providing lasting rewards. This leads to a sense of affirmation given by the fictional status that the player has created for himself and the expectation that others will look with admiration someone who has undertaken the action stated in the achievement. Favourite games and genres, his mastered skills and past gaming history.
  8. We might also have levels for the same achievement, but it can be considered just a different instance
  9. Xbox Live, Playstation Network, Kongregate, Steam, Facebook, Blizzard Achievement SystemHeterogeneous platforms, similar results, based on 6 flagcarrier games for each platform
  10. actions that need to be mastered in order to procede with the gaming experience
  11. completing significative tasks or when reaching a milestone in the game, such as an important event or the end of a level. Any action maintain the level of engagement high through the whole game
  12. try all that the game has to offer. They usually require the players to play in a specific game mode, to try specific gaming features or components of the game. Tracks the interactions with the user interface
  13. Longevity: both longevity and custom content creationreward the interaction among players and their contributions to enhance the experience offered by a platform or a game.
  14. finding hidden items, special areas, completing collections, and other similar features. They encourage the player to explore every facet of the game and they are usually related to actions that are not meaningful for the goals of the game Surprise and discussions
  15. type of achievement in which the task is to perform the same action repeatedly, with little or no variance between each repetition, such as reaching “1000 kills” or earning “100,000 gold”.
  16. are rewarded when a player is able to perform exceptional actions within the game. Difficult, non repetitive tasks, good knowledge of the game, mastered skills
  17. unique achievements that can be acquired just by few players in the world for exceptional actions performed in the game, possibly negating the possibility for any other player to acquire them. strong multiplayer components
  18. performs poorly or commit negative actions in the game, such as losing or being humiliated
  19. are special achievements that are used to reward the loyalty of the core members of a community Real word events
  20. -A player wants to collect all the badges by using any means, most efficient way. Avoid repetitive and alienating tasks-Clear states the goals of your achievements, otherwise players will just find them by change or they will look up over the internet-Only few committed players will be able to get them-Not satisfied when low skilled, don’t remark it in their gaming history-Grinders are fine only if they are used for actions that the player would do anyway, otherwise they might cause behavior change