Rights Protection Programme

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Rights Protection Programme

  1. 1. 2010 FIFA World Cup™ - City of Cape Town’s Rights Protection Programme
  2. 2. Rights Protection Programme («RPP») Objectives
  3. 3. RPP Main Objectives • To protect FIFA and FIFA Events from Event Piracy Activities: - Ambush Marketing; - Intellectual Property Infringements; - Unauthorized trading around Venues; FOR HOST CITY CAPE TOWN - Illegal ticket selling; FIFA WORLD CUP SOUTH AFRICA 2010 - Etc. • To protect FIFA’s trademarks, copyrights and other IP rights; • To protect the rights of FIFA and other stakeholders, as well as FIFA’s Commercial Programme
  4. 4. RPP in South Africa
  5. 5. Legal Context - Brief Overview Government Guarantees (2004) −That RSA has IP laws; −Protection against Ambush Marketing; and −Protection of FIFA IP FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 Existing Legislation New Legal Tools outh Africa
  6. 6. Legal Context- Relevant legislation Trade Marks Act Copyright Act Counterfeit Goods Act Merchandise Marks Act Trade Practices Act Host City By-laws
  7. 7. Commercial Restriction Zones
  8. 8. Purpose of Commercial Restriction Zone • Additional protection against ambush marketing; • And also against unauthorised commercial activities; • Invisible zone around the Stadiums (no fence orFOR HOST CITY CAPE TOWN barrier); FIFA WORLD CUP SOUTH AFRICA 2010 • Protection during the 2010 FIFA World Cup™, especially on Match- Days
  9. 9. Cape Town Stadium CRZ
  10. 10. Cape Town FIFA Fan Fest CRZ
  11. 11. RPP On-Site Activity during the Tournament FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010
  12. 12. RPP Venue Teams • FIFA Team, including 1 RPP Venue Manager ; • Police Authorities (SAPS and Law Enforcement) – aprox. 38 officers; • Volunteers – 10 RPP volunteers. • Host-City Representative – 1 RPP Coordinator; TOTAL +/- 50 pax
  13. 13. RPP Venue Team I • RPP Venue Team will be in Cape Town for the duration of the tournament: – Special focus on Match Days – Patrolling; – Permanent lookout and handling of Ambush Activities and infringements. • Priority Areas: – Stadium; – Commercial Restriction Zones; FOR HOST CITY CAPE TOWN – Fan Fest; FIFA WORLD CUP SOUTH AFRICA 2010 – Public Viewing and other spectator areas. • Priority Objectives: – Counterfeit Goods; – Unauthorised Informal Traders around the stadium; – Ambush Marketing.
  14. 14. Host City RPP Coordinator • Key-element of the RPP Venue Team • Main tasks: – provide local support to the Rights Protection Programme in the preparation and set-up of the RPP On-site Strategy; – liaise with relevant municipal and local officials and entities; – liaise with local businesses and stakeholders; – participate in the On-site patrols.
  15. 15. Avoiding Ambush Marketing - Do‘s and Dont‘s
  16. 16. Avoiding Ambush Marketing - Do‘s and Dont‘s • Business as usual Principal – normal business/commercial activities will be allowed (unless otherwise stated by LOC Safety and Security Dpt.); • No need to spend money and time altering existing signage; • but no additional branded elements from non-sponsors should be put in place for the Events
  17. 17. NON-branded displays (generic soccer or national flag related) - OK
  18. 18. NON-branded displays (generic soccer or national flag related) - OK
  19. 19. Restrictions within the CRZs: - Advertising supports and messages • Renting out of properties/structures to companies seeking to engage in ambush marketing activities, like: – Building Wraps, banners and billboards; • Examples:
  20. 20. Building wraps / banners: NOT OK in the Exclusion Zone
  21. 21. Banners from private premises: NOT OK in the Exclusion Zone
  22. 22. Banners on bridges, roads and other public premises: NOT OK in the Restriction Zone or Protocol Routes
  23. 23. Free standing commercial banners - public or private premises: NOT OK in the Restriction Zone
  24. 24. Restrictions within the CRZs: - Advertising and Promotional activities • Advertising and promotional activities, like: – Handing out of pamphlets, freebies or other promotional items like t-shirts, caps, samples, etc. – Promotional displays or activities like girls wearing branded clothing and carrying promotional items, branded cars parading or parked inside area, etc.. • Purpose: – Avoid uncontrolled distribution or vending which may disturb spectator flows, operational activities as well as safety and security. • Examples:
  25. 25. Promotional Distributions to fans: NOT OK on match days – anywhere in Host City
  26. 26. Promotional displays to fans: NOT OK in the Restriction Zone
  27. 27. Promotional displays to fans: NOT OK in the Restriction Zone
  28. 28. Branded vehicles: NOT OK in the Restriction Zone
  29. 29. Restrictions within CRZs: - other “special” commercial activities Any other commercial activities around the stadium which aim to benefit from the tournament like: • branded, private fan parks and amusement areas; • branded hospitality areas; • aerial advertising (blimps, balloons, other airships); • unauthorized street trading. Any political or religious demonstrations; Purpose: To guarantee smooth running of FIFA World Cup matches. Examples:
  30. 30. Private Fan Parks / amusement zones: NOT OK in the Restriction Zone
  31. 31. Restaurant / bar terraces - outdoor branding: NOT OK in the Restriction Zone
  32. 32. Aerial signage / advertisements: NOT OK on Match Days – anywhere above the HC
  33. 33. Unauthorised Vendors: NOT OK in the Restriction Zone
  34. 34. Selling Counterfeit Goods: NOT OK anywhere in the Host City
  35. 35. Religious or Political Displays / Distributions: NOT OK in the Restriction Zone
  36. 36. Beer gardens - outdoor branded bar or hospitality: NOT OK in the Restriction Zone
  37. 37. Guidelines on the Commercial Restriction Zones • Covers main FIFA’s concerns: – Advertising (Billboards and Building Wraps) – Local Business (Petrol Stations, Shopping Malls, Gyms and Sport Clubs, general stores) • Other Branding and Promotional Activities (Branded vehicles, promotional displays and distributions) – Local Residents (Erecting informal advertising signage on property) – Informal Traders (RPP, Safety and Security – authorised vs. unauthorised) – Ticket Touts (“Scalpers”– Unauthorised sale of match tickets prohibited) – Outside of Commercial Exclusion Zone (Park and Rides, fan holding area, public viewing areas etc.)
  38. 38. Public Information Documents PUBLIC INFORMATION SHEET & PUBLIC VIEWING GUIDELINES • available on www.fifa.com • clear Do’s and Don’ts and other rules regarding the use of FIFA marks and the staging of Public Viewing Events
  39. 39. Contact Details Sidney van Dyk Coordinator: Rights Protection Programme e-mail: sidney.vandyk@capetown.gov.za Tel: 021-401 4019
  40. 40. THANK YOU DANKIE ENKOSI FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010

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