Fifa Fan Fest

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The project update of the Cape Town FIFA Fan Fest as at March 2010.

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Fifa Fan Fest

  1. 1. Cape Town FIFA Fan Fest Project Update March 2010
  2. 3. Welcome to the Grand Parade <ul><li>The Grand Parade is symbolic of the heritage of Cape Town, South Africa’s most cosmopolitan city. </li></ul><ul><li>The Cape Town FIFA Fan Fest will be the iconic Heritage Fan Fest of the FIFA 2010 World Cup </li></ul>
  3. 4. Our Mission <ul><li>Provide a safe, freely accessible and eco-friendly environment </li></ul><ul><li>Stage a spectacle of multicultural entertainment and activities for international visitors and local communities </li></ul><ul><li>Create a “Home Town Feel ” for International Team Supporter Clubs and internationals living in Cape Town and South Africa </li></ul><ul><li>Leave a lasting legacy for the people of Cape Town in the form of a revitalized Grand Parade </li></ul>
  4. 5. Event Details Venue: Grand Parade & City Hall Operating Dates: 11 June – 11 July 24 match days / 6 non-match Operating Times: 11h00 – 23h00 Crowd Capacity: 13,500 Main Arena 25,000 Total Area Distance to Stadium : 2.3 km Route To Stadium : Fan Walk (Dedicated secure/fenced path including buskers and concessions)
  5. 6. Fan Fest Precinct
  6. 7. Venue Layout
  7. 8. Venue Layout: Entra nces
  8. 9. Venue Layout: Main Arena
  9. 10. Venue Layout: Chill Zone
  10. 11. Target Market / Audiences <ul><li>The Soccer Fan </li></ul><ul><li>Families </li></ul><ul><li>Supporter Clubs </li></ul><ul><li>Local Foreign Communities </li></ul><ul><li>Company Staff Member </li></ul><ul><li>Corporate VIP </li></ul>
  11. 12. Entertainment Programme <ul><li>OVER 100 PERFORMANCES </li></ul><ul><li>2 TALENT TIERS: </li></ul><ul><li>New & Emerging </li></ul><ul><li>Established </li></ul><ul><li>THEMED DAYS: </li></ul><ul><li>South Africa Day / Africa Day / Celebrate Cape Town / International Days / Youth Day / Sunday Family Days </li></ul>
  12. 13. Entertainment Programme GROUP STAGE RUNNING ORDER: 11:00 Gates Open 11:30 – 13:15 New Talent Performances 13:15 – 15:15 Match 1 15:15 – 15:45 Talent Showcase 15:45 – 17:45 Match 2 17:45 – 20:00 Headline Performances 20:00 – 22:00 Match 3 22:00 – 23:00 DJ Performance
  13. 14. Hospitality: Welcoming the Fans <ul><li>The Cape Town FIFA Fan Fest will provide </li></ul><ul><li>the following levels of hospitality </li></ul><ul><li>Private: exclusive pre-event cocktail reception </li></ul><ul><li>Tribune Club: reserved match viewing seat and food & drink voucher on the Fan Fest Main Arena covered Grandstand </li></ul><ul><li>Super Fan Club: reserved match viewing seat </li></ul><ul><li>on a big screen and food & drink voucher in </li></ul><ul><li>the City Concert Hall </li></ul><ul><li>Castle: private lounges & function </li></ul><ul><li>facilities with private parking </li></ul>
  14. 15. Food & Beverage Services <ul><li>Central Catering Areas </li></ul><ul><li>Variety of Food Offerings </li></ul><ul><li>Satellite Snack and Drink Vending </li></ul><ul><li>Dedicated Beer Areas </li></ul>
  15. 16. Marketing Programme <ul><li>Public Relations </li></ul><ul><li>Messaging to include accessibility and attendance information, entertainment programme offerings and community impact benefits. </li></ul><ul><li>Radio </li></ul><ul><li>Official Broadcaster [SABC] radio stations including Good Hope FM, Metro FM, Uhmlobowene, 5fm and RSG </li></ul><ul><li>Print </li></ul><ul><li>Newspaper Group Partnership </li></ul><ul><li>Outdoor Signage </li></ul>
  16. 17. New Media Programme <ul><li>Digital & Social Networks </li></ul><ul><li>Fanbassadors </li></ul><ul><li>FanBlogs </li></ul><ul><li>Fan visits </li></ul>
  17. 18. Marketing Programme <ul><li>Pre-Event Period (April - May 2010) </li></ul><ul><li>Drive Local Buy-in and Participation </li></ul><ul><li>PR, Community Communication Programme and Township Media </li></ul><ul><li>Build National and International Awareness </li></ul><ul><li>FIFA channels, Digital and Social Networks </li></ul><ul><li>Event Period (May - July 2010) </li></ul><ul><li>Drive Attendance to Event </li></ul><ul><li>Radio Campaigns, Outdoor Signage, Tourism Channels, </li></ul><ul><li>Ambient Media </li></ul><ul><li>Post-Event Period (July - August 2010) </li></ul><ul><li>Communicate Community Benefits and Legacy Programme </li></ul><ul><li>PR Campaign and Community Media </li></ul>
  18. 19. VOC / Offices / Media Centre <ul><li>Based in City Hall </li></ul><ul><li>VOC & Offices will be based on the 3rd floor </li></ul><ul><li>Media Centre based on 1st floor includes implementation and management of the centre including infrastructure, IT, catering, minor renovations and cleaning </li></ul><ul><li>Infra-structure includes: work spaces for 160 media with dedicated high-speed internet network, designated press conference area, radio room with soundproofing, plasma screens, interview area, visual and AV connectivity </li></ul><ul><li>Facilities include and lounge and cafeteria for media use </li></ul>
  19. 20. <ul><li>Dedicated Meet & Greet Areas </li></ul><ul><li>Dedicated Drop Off & Pick Up Areas ( Possible dedicated parking ) </li></ul><ul><li>Private and Group Hospitality Areas </li></ul><ul><li>Appropriate Catering Services </li></ul><ul><li>Themed FFF International Days ( MC,DJ,Big Screen etc) </li></ul><ul><li>Relevant FFF Information in Team Language </li></ul><ul><li>Opportunity to set up Country/Consul On Site Offices & Services </li></ul><ul><li>Involvement in safety, security and parking planning </li></ul><ul><li>Develop Fanbassadors,Fanblogs and Fanvisits </li></ul>Support Services for International Supporters Clubs, Communities & VIP’s
  20. 21. THANK YOU

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