FIFA Rights Protection Programme:  General RPP Matters Cape Town Shameel Ho-kim 17 November 2009
FIFA‘s Rights Protection Programme («RPP»)  - Team, Structure and Objectives
RPP Main Objectives <ul><li>to protect FIFA and FIFA Events from  Event Piracy  activities: </li></ul><ul><ul><li>Ambush M...
RPP Team FIFA (Marketing, Competitions...) Commercial Legal (IP Unit) RPP (Core) Team (Zurich & South Africa)
RPP in South Africa
Legal Context - Brief Overview <ul><li>Government Guarantees (2004) </li></ul><ul><ul><li>That RSA has IP laws; </li></ul>...
Legal Context- Relevant legislation <ul><li>Trade Marks Act </li></ul><ul><li>Copyright Act </li></ul><ul><li>Counterfeit ...
Commercial Restriction Zones Exclusions Zones
Purpose of Commercial Restriction Zone <ul><li>additional protection against ambush marketing; </li></ul><ul><li>and also ...
RPP On-Site Activity  during the Tournaments
RPP Venue Teams <ul><li>FIFA Team, including  1   RPP Venue Manager ; </li></ul><ul><li>Police Authorities (SAPS and/or Me...
RPP Venue Teams I <ul><li>RPP Venue Teams will be in each Host City for the duration of the tournaments: </li></ul><ul><ul...
RPP Venue Teams II <ul><li>RPP Venue Team will work in close liaison with: </li></ul><ul><ul><li>Stadium Security; </li></...
Host City RPP Coordinator <ul><li>Key-element of the RPP Venue Team  </li></ul><ul><li>Main tasks: </li></ul><ul><ul><li>p...
Avoiding Ambush Marketing - Do‘s and Dont‘s
Avoiding Ambush Marketing - Do‘s and Dont‘s <ul><li>Business  as usual  – normal business/commercial activities to continu...
NON -branded displays (generic soccer or national flag related) - OK
NON -branded displays  (generic soccer or national flag related) - OK
Restrictions within the CRZs: - Advertising supports and messages <ul><li>Renting out of properties/structures to companie...
Building wraps / banners: NOT  OK in the Exclusion Zone
Banners from private premises: NOT  OK in the Exclusion Zone
Banners on bridges, roads and other public premises: NOT  OK in the Restriction Zone  or Protocol Routes
Free standing commercial banners - public or private premises: NOT  OK in the Restriction Zone
Restrictions within the CRZs: - Advertising and Promotional activities <ul><li>Advertising and promotional activities, lik...
Promotional Distributions to fans: NOT  OK on match days –  anywhere  in Host City
Promotional displays to fans: NOT  OK in the Restriction Zone
Promotional displays to fans: NOT  OK in the Restriction Zone
Branded vehicles: NOT  OK in the Restriction Zone
Restrictions within CRZs: - other “special” commercial activities <ul><li>Any other commercial activities around the stadi...
Private Fan Parks / amusement zones: NOT  OK in the Restriction Zone
Restaurant / bar terraces - outdoor branding: NOT  OK in the Restriction Zone
Aerial signage / advertisements:  NOT  OK on Match Days –  anywhere  above the HC
Unauthorised Vendors: NOT  OK in the Restriction Zone
Selling Counterfeit Goods: NOT  OK anywhere in the Host City
Religious or Political Displays / Distributions: NOT  OK in the Restriction Zone
Beer gardens - outdoor branded bar or hospitality: NOT  OK in the Restriction Zone
Guidelines on the Commercial Restriction Zones <ul><li>Issued to all Host Cities in October 2008 </li></ul><ul><li>Covers ...
Public Information Documents <ul><li>PUBLIC INFORMATION SHEET &  </li></ul><ul><li>PUBLIC VIEWING GUIDELINES </li></ul><ul...
Final Draw – Commercial restriction Zone
<ul><ul><li>THANK YOU </li></ul></ul><ul><ul><li>Enquiries :  [email_address] </li></ul></ul><ul><ul><li>Q+A‘s </li></ul><...
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Commercial Exclusion Zones - Long Street

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Commercial Exclusion Zones - Long Street

  1. 1. FIFA Rights Protection Programme: General RPP Matters Cape Town Shameel Ho-kim 17 November 2009
  2. 2. FIFA‘s Rights Protection Programme («RPP») - Team, Structure and Objectives
  3. 3. RPP Main Objectives <ul><li>to protect FIFA and FIFA Events from Event Piracy activities: </li></ul><ul><ul><li>Ambush Marketing; </li></ul></ul><ul><ul><li>Intellectual Property Infringements; </li></ul></ul><ul><ul><li>Unauthorized trading around Venues; </li></ul></ul><ul><ul><li>Illegal ticket selling; </li></ul></ul><ul><ul><li>etc. </li></ul></ul><ul><li>to protect FIFA’s trademarks, copyrights and other IP rights; </li></ul><ul><li>to protect the rights of FIFA and other stakeholders, as well as FIFA’s Commercial Programme </li></ul>
  4. 4. RPP Team FIFA (Marketing, Competitions...) Commercial Legal (IP Unit) RPP (Core) Team (Zurich & South Africa)
  5. 5. RPP in South Africa
  6. 6. Legal Context - Brief Overview <ul><li>Government Guarantees (2004) </li></ul><ul><ul><li>That RSA has IP laws; </li></ul></ul><ul><ul><li>Protection against Ambush Marketing; and </li></ul></ul><ul><ul><li>Protection of FIFA IP </li></ul></ul><ul><li>Existing Legislation </li></ul><ul><li>New Legal Tools </li></ul>
  7. 7. Legal Context- Relevant legislation <ul><li>Trade Marks Act </li></ul><ul><li>Copyright Act </li></ul><ul><li>Counterfeit Goods Act </li></ul><ul><li>Merchandise Marks Act </li></ul><ul><li>Trade Practices Act </li></ul><ul><li>Host City By-laws (in effect 10 days before and 10 days after) </li></ul>
  8. 8. Commercial Restriction Zones Exclusions Zones
  9. 9. Purpose of Commercial Restriction Zone <ul><li>additional protection against ambush marketing; </li></ul><ul><li>and also against unauthorised commercial activities.; </li></ul><ul><li>invisible zone around the Stadiums and CAS’s (no fence or barrier); </li></ul><ul><li>protected during the FIFA Events (FIFA Confederations Cup South Africa 2009, Final Draw and 2010 FIFA World Cup), especially on Match-days; </li></ul>
  10. 10. RPP On-Site Activity during the Tournaments
  11. 11. RPP Venue Teams <ul><li>FIFA Team, including 1 RPP Venue Manager ; </li></ul><ul><li>Police Authorities (SAPS and/or Metro Police) – aprox. 8 officers ; </li></ul><ul><li>Volunteers – 10 RPP volunteers. </li></ul><ul><li>Host-City Representative – 1 RPP Coordinator ; </li></ul><ul><li> TOTAL  +/- 16 pax </li></ul>
  12. 12. RPP Venue Teams I <ul><li>RPP Venue Teams will be in each Host City for the duration of the tournaments: </li></ul><ul><ul><li>Special focus on Match Days – Patrolling; </li></ul></ul><ul><ul><li>Permanent lookout and handling of Ambush Activities and infringements. </li></ul></ul><ul><li>Priority Areas: </li></ul><ul><ul><li>Stadium; </li></ul></ul><ul><ul><li>Commercial Restriction Zones; </li></ul></ul><ul><ul><li>Fan Fest; </li></ul></ul><ul><ul><li>Public Viewing and other spectator areas . </li></ul></ul><ul><li>Priority Objectives: </li></ul><ul><ul><li>Counterfeit Goods; </li></ul></ul><ul><ul><li>Unauthorised Traders around the stadium; </li></ul></ul><ul><ul><li>Ambush Marketing. </li></ul></ul>
  13. 13. RPP Venue Teams II <ul><li>RPP Venue Team will work in close liaison with: </li></ul><ul><ul><li>Stadium Security; </li></ul></ul><ul><ul><li>Stewards; </li></ul></ul><ul><ul><li>LOC; </li></ul></ul><ul><ul><li>Host City units for: </li></ul></ul><ul><ul><ul><li>Trader Permits; </li></ul></ul></ul><ul><ul><ul><li>Advertising; </li></ul></ul></ul><ul><ul><li>SARS Customs Officers; </li></ul></ul><ul><ul><li>Public Prosecutors; </li></ul></ul><ul><ul><li>Local lawyers. </li></ul></ul>
  14. 14. Host City RPP Coordinator <ul><li>Key-element of the RPP Venue Team </li></ul><ul><li>Main tasks: </li></ul><ul><ul><li>provide local support to the Rights Protection Programme in the preparation and set-up of the RPP On-site Strategy; </li></ul></ul><ul><ul><li>liaise with relevant municipal and local officials and entities; </li></ul></ul><ul><ul><li>liaise with local businesses and stakeholders; </li></ul></ul><ul><ul><li>participate in the On-site patrols. </li></ul></ul>
  15. 15. Avoiding Ambush Marketing - Do‘s and Dont‘s
  16. 16. Avoiding Ambush Marketing - Do‘s and Dont‘s <ul><li>Business as usual – normal business/commercial activities to continue (unless otherwise stated by LOC’s Safety and Security Dpt.); </li></ul><ul><li>No need to spend money and time altering existing signage; </li></ul><ul><li>but no additional branded elements from non-sponsors should be put in place for the Events </li></ul>
  17. 17. NON -branded displays (generic soccer or national flag related) - OK
  18. 18. NON -branded displays (generic soccer or national flag related) - OK
  19. 19. Restrictions within the CRZs: - Advertising supports and messages <ul><li>Renting out of properties/structures to companies seeking to engage in ambush marketing activities, like: </li></ul><ul><ul><li>Building Wraps, banners and billboards; </li></ul></ul><ul><li>Examples: </li></ul>
  20. 20. Building wraps / banners: NOT OK in the Exclusion Zone
  21. 21. Banners from private premises: NOT OK in the Exclusion Zone
  22. 22. Banners on bridges, roads and other public premises: NOT OK in the Restriction Zone or Protocol Routes
  23. 23. Free standing commercial banners - public or private premises: NOT OK in the Restriction Zone
  24. 24. Restrictions within the CRZs: - Advertising and Promotional activities <ul><li>Advertising and promotional activities, like: </li></ul><ul><ul><li>Handing out of pamphlets, freebies or other promotional items like t-shirts, caps, samples, etc. </li></ul></ul><ul><ul><li>Promotional displays or activities like girls wearing branded clothing and carrying promotional items, branded cars parading or parked inside area, etc.. </li></ul></ul><ul><li>Purpose: </li></ul><ul><ul><li>Avoid uncontrolled distribution or vending which may disturb spectator flows, operational activities as well as safety and security. </li></ul></ul><ul><li>Examples: </li></ul>
  25. 25. Promotional Distributions to fans: NOT OK on match days – anywhere in Host City
  26. 26. Promotional displays to fans: NOT OK in the Restriction Zone
  27. 27. Promotional displays to fans: NOT OK in the Restriction Zone
  28. 28. Branded vehicles: NOT OK in the Restriction Zone
  29. 29. Restrictions within CRZs: - other “special” commercial activities <ul><li>Any other commercial activities around the stadium which aim to benefit from the tournaments like: </li></ul><ul><ul><li>branded, private fan parks and amusement areas; </li></ul></ul><ul><ul><li>branded hospitality areas; </li></ul></ul><ul><ul><li>aerial advertising (blimps, balloons, other airships); </li></ul></ul><ul><ul><li>unauthorized street trading. </li></ul></ul><ul><li>Any political or religious demonstrations; </li></ul><ul><li>Purpose: </li></ul><ul><ul><li>To guarantee smooth running of FIFA World Cup matches. </li></ul></ul><ul><li>Examples: </li></ul>
  30. 30. Private Fan Parks / amusement zones: NOT OK in the Restriction Zone
  31. 31. Restaurant / bar terraces - outdoor branding: NOT OK in the Restriction Zone
  32. 32. Aerial signage / advertisements: NOT OK on Match Days – anywhere above the HC
  33. 33. Unauthorised Vendors: NOT OK in the Restriction Zone
  34. 34. Selling Counterfeit Goods: NOT OK anywhere in the Host City
  35. 35. Religious or Political Displays / Distributions: NOT OK in the Restriction Zone
  36. 36. Beer gardens - outdoor branded bar or hospitality: NOT OK in the Restriction Zone
  37. 37. Guidelines on the Commercial Restriction Zones <ul><li>Issued to all Host Cities in October 2008 </li></ul><ul><li>Covers main FIFA’s concerns: </li></ul><ul><ul><li>Advertising (Billboards and Building Wraps) </li></ul></ul><ul><ul><li>Local Business (Petrol Stations, Shopping Malls, Gyms and Sport Clubs, general stores) </li></ul></ul><ul><ul><li>Other Branding and Promotional Activities (Branded vehicles, promotional displays and distributions) </li></ul></ul><ul><ul><li>Local Residents (Erecting informal advertising signage on property) </li></ul></ul><ul><ul><li>Informal Traders (RPP, Safety and Security – authorised vs. unauthorised) </li></ul></ul><ul><ul><li>Ticket Touts (“Scalpers”– Unauthorised sale of match tickets prohibited) </li></ul></ul><ul><ul><li>Outside of Commercial Exclusion Zone (Park and Rides, fan holding area, public viewing areas etc.) </li></ul></ul>
  38. 38. Public Information Documents <ul><li>PUBLIC INFORMATION SHEET & </li></ul><ul><li>PUBLIC VIEWING GUIDELINES </li></ul><ul><li>available on fifa.com </li></ul><ul><li>clear Do’s and Don’ts and other rules regarding the use of FIFA marks and the staging of Public Viewing Events </li></ul>
  39. 39. Final Draw – Commercial restriction Zone
  40. 40. <ul><ul><li>THANK YOU </li></ul></ul><ul><ul><li>Enquiries : [email_address] </li></ul></ul><ul><ul><li>Q+A‘s </li></ul></ul>

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