2011 Capital Markets DayIntroduction and Investment Highlights                   Anton Kudryashov               Chief Exec...
Today’s Speakers   Peter Aven                    Mikhail Nazarov              Sergey Veselov              Ruslan Tagiev   ...
Today’s Agenda Introduction and Investment Highlights               Anton Kudryashov               Chief Executive Officer...
From Private TV Network to Vertically Integrated Public Media Company                                                     ...
A Leading Independent Media Company in Russia and the CIS                                  CTC – target audience All 6-54 ...
Benefiting from the Network Model in Russia                                            Time Shifted                   Time...
Strong Track Record of Market Outperformance and High Profitability              Billion Rub                       20     ...
Key Investment Highlights                   The largest independent and the only public broadcaster                       ...
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Capital Markets Day 2011 Anton Kudryashov Introduction and Investment Highlights

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Capital Markets Day 2011 Anton Kudryashov Introduction and Investment Highlights

  1. 1. 2011 Capital Markets DayIntroduction and Investment Highlights Anton Kudryashov Chief Executive Officer
  2. 2. Today’s Speakers Peter Aven Mikhail Nazarov Sergey Veselov Ruslan Tagiev President of Alfa-Bank Deputy General Manager Research Director of CEO of TNS Russia of Analytical Center Video Analytical Center Video International International Anton Kudryashov Boris Podolsky Slava Murugov Yulia Moskvitina Anna-Maria Treneva Chief Executive Chief Financial Chief Content Officer Chief Commercial Head of Digital Officer Officer Officer Products 1
  3. 3. Today’s Agenda Introduction and Investment Highlights Anton Kudryashov Chief Executive Officer Russian Growth: Structural Constraints Hinder Peter Aven President of Alfa-Bank Recovery Russian Advertising Media Market Overview Mikhail Nazarov Deputy General Manager p y g of Analytical Center Video International Sergey Veselov Research Director of Analytical Center Video International Key Growth Drivers Anton Kudryashov y Chief Executive Officer Session Wrap-up Anton Kudryashov Chief Executive Officer Coffee break (11:00am – 11:30am) Channel Positioning and Content Strategy Slava Murugov Chief Content Officer & Head of CTC Channel TV Audience Measurement in Russia Ruslan Tagiev CEO of TNS Russia New Advertising Sales Structure Yulia Moskvitina Chief Commercial Officer Session Wrap up Wrap-up Anton Kudryashov Chief Executive Offi Chi f E ti Officer Lunch (1:15pm - 2:45pm) New Media Initiatives Anna-Maria Treneva Head of Digital Products Delivering Shareholder Value Boris Podolsky Chief Financial Officer Session Wrap-up Anton Kudryashov Chief Executive Officer Summary & Concluding Remarks Anton Kudryashov Chief Executive Officer Dinner at the Billiard Room at the Sanderson Hotel (reception starts at 7:00pm) 2
  4. 4. From Private TV Network to Vertically Integrated Public Media Company Acquisition of the Launch of CTC- DTV group international in Launch of CTC Israel CTC Media was Network Launch of Domashny Acquisition offo nded as Stor Firstfounded StoryFirst Net ork Network Channel 31 in Establishment of Communications Kazakhstan CTC Media’s First Russian TV internal advertising Alfa Group became a CTC Media enters sales house series commissioned shareholder of CTC Moldova free-to-air ‘Everest Sales’ by CTC started airing Media TV market Launch of f Acquisition of ‘Videomore’ online Costafilm and Soho social television Media production network companies 1989 1994 1996 1999 2002 2003 2004 2005 2006 2008 2009 2010 2011 Initial Public Launch of CTC- TV broadcasting Modern Times Changed name to Launch of CTC- Offering international in in Russia began g Group became a CTC Media international in USA on NASDAQ Germany shareholder of CTC Media 3
  5. 5. A Leading Independent Media Company in Russia and the CIS CTC – target audience All 6-54 FREE-TO-AIR (RUSSIA) Domashny – target audience Women 25-60 DTV – target audience All 25-54 KAZAKHSTAN Channel 31 FREE-TO-AIR FREE TO AIR (CIS) MOLDOVA CTC TV Dixi channel COSTAFILM CONTENT In-house and third party PRODUCTION content production SOHO MEDIA CTC- INTERNATIONAL International version of CTC channel (PAY-TV) NEW MEDIA Social TV Network AD SALES Internal advertising sales house Everest g 4
  6. 6. Benefiting from the Network Model in Russia Time Shifted Time Shifted +0h,+2h +4h,+7h Two satellites covering all 9 time zones Network Signal Uplink CTC Network: about 100 mln viewers; 50 owned and operated stations and unmanned repeaters DTV Network: about 60 mln viewers; 32 Domashny Network: about 68 mln viewers; 38 owned and operated stations and unmanned owned and operated station sand unmanned repeaters repeaters Network Network contributes programming and branding 75% Ad Time Affiliate About 2,000 independent affiliates contribute TV broadcasting and promotion in their territory 25% Ad Time 5
  7. 7. Strong Track Record of Market Outperformance and High Profitability Billion Rub 20 18.3 18 16.0 15.9 16 14 12.1 12 10.1 10 8 6.7 7.0 6.6 6.7 5.6 6 4.5 4.7 4 2.9 29 2.0 2 0 2004 2005 2006 2007 2008 2009 2010 Revenues OIBDA** Note: (*) CAGR 2004-2010, all dynamics are provided in Rub terms (**) E l di non-recurring it Excluding i items 6
  8. 8. Key Investment Highlights The largest independent and the only public broadcaster in Russia Unique play on large and fast growing Russian advertising market Targeting audiences which are most attractive to advertisers Control of the whole value chain due to vertical integration into content production, distribution and advertising sales Superior profitability and strong cash flow generation Proven management track record and supportive shareholders 7

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