Taking the mountain to the people


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Taking the mountain to the people

  1. 1. Taking the mountain to the people Ian Warby @CTC_MTB
  2. 5. What’s our context? Product People Funds
  3. 6. The Power of Potential What Where When Who How
  4. 8. Scottish Enterprise Economic Survey Results <ul><li>Economic Impact (2009) </li></ul><ul><ul><ul><li>Expenditure £119m p.a . </li></ul></ul></ul><ul><ul><ul><li>3,470 jobs </li></ul></ul></ul><ul><ul><ul><li>Gross Value Add (GVA) £68m p.a . </li></ul></ul></ul><ul><ul><ul><li>Potential growth in next 5 years = 35% </li></ul></ul></ul>
  5. 9. Visit Cornwall Economic Survey Results <ul><li>Day & staying cyclists spend </li></ul><ul><ul><ul><li>£81.2 + £129.2m in South West </li></ul></ul></ul><ul><li>Current demand 4m - 8m trips per year </li></ul><ul><li>Great potential for growth </li></ul>
  6. 10. CYCLING Transport Planning Health Sport & recreation Environment Education Decongestion Road Safety Air quality Climate change Accessibility School Travel PE/School Sport Sustainable Communities Growth areas Countryside Tourism Sport Physical Activity Public Health Access to health care Government Policy Areas & Cycling
  7. 11. Reasons for funding <ul><li>Countryside – rural isolation – inclusivity of access – economic development </li></ul><ul><li>Sport – physical inactivity </li></ul><ul><li>Recreation – packaged & managed risk </li></ul><ul><li>Health – obesity and wellbeing </li></ul><ul><li>Climate change – UK holidays </li></ul><ul><li>Social inclusion – transport & health inequality – crime reduction – countryside use </li></ul>
  8. 12. Developing Mountain Biking in Scotland Consortium <ul><li>Including: </li></ul><ul><ul><li>Scottish Cycling </li></ul></ul><ul><ul><li>Forestry Commission Scotland </li></ul></ul><ul><ul><li>Scottish Natural Heritage </li></ul></ul><ul><ul><li>NHS Scotland </li></ul></ul><ul><ul><li>CTC </li></ul></ul><ul><ul><li>VisitScotland </li></ul></ul><ul><ul><li>EventScotland </li></ul></ul><ul><ul><li>Cycling Scotland </li></ul></ul><ul><ul><li>Scottish Enterprise </li></ul></ul><ul><ul><li>Highlands & Islands Enterprise </li></ul></ul><ul><ul><li>IMBA </li></ul></ul>
  9. 13. 1SW Development Consortium <ul><li>Including: </li></ul><ul><ul><li>Forestry Commission </li></ul></ul><ul><ul><li>Sport England </li></ul></ul><ul><ul><li>South West Tourism </li></ul></ul><ul><ul><li>CTC </li></ul></ul><ul><ul><li>South West Woodland Renaissance </li></ul></ul><ul><ul><li>British Cycling </li></ul></ul><ul><ul><li>South West Lakes Trust </li></ul></ul><ul><ul><li>Devon County Council </li></ul></ul><ul><ul><li>Active Devon </li></ul></ul><ul><ul><li>National Trust </li></ul></ul><ul><ul><li>Bristol City Council </li></ul></ul><ul><ul><li>IMBA </li></ul></ul>
  10. 14. Core Project Objectives <ul><li>Tourism and Economic development </li></ul><ul><ul><li>To increase mountain biking visitor numbers. (DMTBinS set the ambitious target of a 50% over the next 5 years ) </li></ul></ul><ul><li>Inshore Activities </li></ul><ul><ul><li>Something to do inland that takes advantage of the visitor to the area. Targeting Purists through to Accidentals (1SW) </li></ul></ul><ul><li>Increased participation </li></ul><ul><ul><li>To increase participation in mountain biking by 25% over the same period (DMTBinS) </li></ul></ul>
  11. 15. “ If you build it they will come”
  12. 16. Headline Project Outputs <ul><li>1SW </li></ul><ul><ul><li>Creating hub sites with partners </li></ul></ul><ul><ul><li>Mapping existing off-road trails </li></ul></ul><ul><ul><li>Creation of family cycling sites (South West Lakes) </li></ul></ul><ul><ul><li>Promotion through new media – Website, Twitter etc. </li></ul></ul><ul><li>DMTBinS </li></ul><ul><ul><li>Creating Regional Clusters </li></ul></ul><ul><ul><li>Creating route maps and local information </li></ul></ul><ul><ul><li>Development of guidance aimed at business, clubs and individuals </li></ul></ul><ul><ul><li>Promotion through new media – Website, Twitter ect </li></ul></ul>
  13. 17. Essentials <ul><li>Accessible? </li></ul><ul><ul><li>Local - Urban </li></ul></ul><ul><ul><li>Well publicised – Keep it simple </li></ul></ul><ul><ul><li>Regular - 30 minutes a day? </li></ul></ul><ul><ul><li>Reached by public transport </li></ul></ul><ul><ul><li>Hired and borrowed bikes </li></ul></ul><ul><ul><li>Progressive </li></ul></ul><ul><ul><li>Training opportunities </li></ul></ul><ul><ul><li>At the holiday venue or easily accessible </li></ul></ul><ul><ul><li>Accessible by minority groups </li></ul></ul><ul><ul><li>Packaged </li></ul></ul><ul><ul><li>Carbon neutral, sustainable </li></ul></ul>
  14. 18. Vision Keep It Simple <ul><li>Active, all ages, all abilities, fun and engaging </li></ul><ul><li>More money retained in the local/Island economy </li></ul><ul><li>Create Assets for the Community </li></ul><ul><li>Creating engaging communities (Clubs & Groups) </li></ul><ul><li>Promoting Local Communities </li></ul><ul><li>Building local businesses and job creation </li></ul><ul><li>Healthier, wealthier and greener </li></ul>
  15. 19. <ul><ul><li>Ian Warby </li></ul></ul><ul><ul><li>Senior Support Officer – CTC MTB </li></ul></ul><ul><ul><li>E-mail: ian.warby@ctc.org.uk </li></ul></ul><ul><ul><li>Office: 01483 238335 </li></ul></ul><ul><ul><li>Mobile: 07776 203803 </li></ul></ul><ul><ul><li>www.ctc.org.uk/mtb </li></ul></ul>Thank You