MEASURING DIGITAL SUCCESSPresented By: Jeff Annino
INTRODUCTIONToday’s Agenda  • Measuring Digital Success     View & Evaluate Visitor Activity on your Website     Using Met...
MEASURING DIGITAL SUCCESS• Detailed Statistics about visitors to a website• Web-Based• It’s… FREE• Easy to install• Won’t ...
MEASURING DIGITAL SUCCESS         THE CENTER OF YOUR DIGITAL UNIVERSEDIRECT    SEARCH ENGINE     SOCIAL MEDIA     DIGITAL ...
GOOGLE ANALYTICS                    |      Reporting                METRICS      |     Measuring Quality• Visits          ...
GOOGLE ANALYTICS     |    Reporting   REPORTING OVERVIEW             What’s happening right now?             Who is visiti...
GOOGLE ANALYTICS   |   Reporting   REAL-TIME• Number of Visitors• Referral Sources• Pages Being Viewed• Keywords• Geograph...
GOOGLE ANALYTICS   |   Reporting     AUDIENCEGeographic Location• Country• State / Region• City / Town > Interactive Map
GOOGLE ANALYTICS   |   Reporting  AUDIENCETechnology• Browser• Operating System• Service Provider• Mobile Devices
GOOGLE ANALYTICS         |   Reporting     TRAFFIC SOURCES         Site Averages
GOOGLE ANALYTICS              |     Reporting                 TRAFFIC SOURCES         |    UTM Tracking    Google “URL Bui...
GOOGLE ANALYTICS      |   ReportingTRAFFIC SOURCES   |   UTM Tracking
GOOGLE ANALYTICS      |   ReportingTRAFFIC SOURCES   |   Keywords
GOOGLE ANALYTICS     |   Reporting  CONTENT   | Website Pages
HEAT MAPPING   |   Visitor Clicks
GOOGLE ANALYTICS    |   Reporting  CONVERSION   | URL Goals
Jeff Annino    860.713.1279Jannino@Courant.com
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Digital Influencer Marketing Seminar - Google Analytics

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Digital Influencer Marketing Seminar - Google Analytics

  1. 1. MEASURING DIGITAL SUCCESSPresented By: Jeff Annino
  2. 2. INTRODUCTIONToday’s Agenda • Measuring Digital Success View & Evaluate Visitor Activity on your Website Using Metrics to Determine Quality vs Quantity Comprehensive (Real-time) Reporting • Questions & Discussion
  3. 3. MEASURING DIGITAL SUCCESS• Detailed Statistics about visitors to a website• Web-Based• It’s… FREE• Easy to install• Won’t affect site speed or functionality• Make Educated Decisions on marketing efforts 3
  4. 4. MEASURING DIGITAL SUCCESS THE CENTER OF YOUR DIGITAL UNIVERSEDIRECT SEARCH ENGINE SOCIAL MEDIA DIGITAL ADVERTISINGEMAIL BROADCAST PRESS RELEASE BLOG REFERRAL SITESNEWSPAPER DIRECT MAIL BILLBOARD TV MAGAZINEWHAT’S THE GOAL? VALUE? = LEAD SALE CONTENT METRICS
  5. 5. GOOGLE ANALYTICS | Reporting METRICS | Measuring Quality• Visits Total Visits (New & Returning)• Pages/Visit Average # of Pages Viewed Per Visit (all visits)• Visit Duration Average Time On Site Per Visit (all visits)• % of New Visits Unique Visits (total visits – returning visits)• Bounce Rate Visits with only 1 interaction (lower the better) * All Metrics need to be considered when measuring quality
  6. 6. GOOGLE ANALYTICS | Reporting REPORTING OVERVIEW What’s happening right now? Who is visiting my website? How are they finding my website? What are they viewing? What are these visits worth?
  7. 7. GOOGLE ANALYTICS | Reporting REAL-TIME• Number of Visitors• Referral Sources• Pages Being Viewed• Keywords• Geographic Location
  8. 8. GOOGLE ANALYTICS | Reporting AUDIENCEGeographic Location• Country• State / Region• City / Town > Interactive Map
  9. 9. GOOGLE ANALYTICS | Reporting AUDIENCETechnology• Browser• Operating System• Service Provider• Mobile Devices
  10. 10. GOOGLE ANALYTICS | Reporting TRAFFIC SOURCES Site Averages
  11. 11. GOOGLE ANALYTICS | Reporting TRAFFIC SOURCES | UTM Tracking Google “URL Builder” Landing Page URL Media Source Type of Ad Unique Name Create UTM Linkwww.123.com/?utm_source=CT1Media&utm_medium=Banner&utm_campaign=DIGITAL_TEST
  12. 12. GOOGLE ANALYTICS | ReportingTRAFFIC SOURCES | UTM Tracking
  13. 13. GOOGLE ANALYTICS | ReportingTRAFFIC SOURCES | Keywords
  14. 14. GOOGLE ANALYTICS | Reporting CONTENT | Website Pages
  15. 15. HEAT MAPPING | Visitor Clicks
  16. 16. GOOGLE ANALYTICS | Reporting CONVERSION | URL Goals
  17. 17. Jeff Annino 860.713.1279Jannino@Courant.com

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