Mini case study

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Mini case study

  1. 1. Mini Case StudyOnline Business Development Christopher Shadman MBA2B
  2. 2. Possible Discovery Path for a hotel: Looking for a specific hotel in a specific country: Find a destination:-Search on the web via Google, Yahoo,...-Ask friends via Facebook, Twitter, google +,...-Post on special blogs linked with the specific destination chosen.-Look for any communication advertisement on newspaper, magazines.-Buy special magazines.-Go in a travel agency to have information Find a hotel:-Look for a hotel on Online Travel Agencies.-Compare prices and choose the promotion that corresponds to what you are looking for.
  3. 3. Digital Touch points for costumer engagement Facebook Twitter Google + Tumblr Pinterest Instagram Morgans Hotel own website Morgans Hotel Group website
  4. 4. New Customer Discovery Path Go on the Hotel’s website. Go on Twitter, Facebook or/and Google + and look for eventual promotions. Enter the location you are looking for. Specify your own interests. Which specific hotel you are looking for. Go on Instagram, review websites, Youtube, in order to have a more precise idea of what type of hotel it is (Photos, videos, reviews…).

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