Mini Case StudyOnline Business Development Christopher Shadman MBA2B
Possible Discovery Path for a hotel: Looking for a specific hotel in a specific country: Find a destination:-Search on the web via Google, Yahoo,...-Ask friends via Facebook, Twitter, google +,...-Post on special blogs linked with the specific destination chosen.-Look for any communication advertisement on newspaper, magazines.-Buy special magazines.-Go in a travel agency to have information Find a hotel:-Look for a hotel on Online Travel Agencies.-Compare prices and choose the promotion that corresponds to what you are looking for.
Digital Touch points for costumer engagement Facebook Twitter Google + Tumblr Pinterest Instagram Morgans Hotel own website Morgans Hotel Group website
New Customer Discovery Path Go on the Hotel’s website. Go on Twitter, Facebook or/and Google + and look for eventual promotions. Enter the location you are looking for. Specify your own interests. Which specific hotel you are looking for. Go on Instagram, review websites, Youtube, in order to have a more precise idea of what type of hotel it is (Photos, videos, reviews…).