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The Step-by-
Step Process
for
Generating
Sales Leads
from
Webinars
The Step-by-
Step Process
for Generating
Sales Leads
from Webinars
Hosted by Laura
MacPherson, LeadG2
Blog Manager
LAURAMA...
The Step-by-
Step Process
for Generating
Sales Leads
from Webinars
And Jason
Zimmermann, LeadG2
Inbound Marketing Speciali...
We literally
wrote the book
on B2B Lead
Generation…
http://bit.ly/1RNnWlz
And are a
HubSpot
Platinum Agency
partner
and know a
thing or two
about sales!
Since 1983.
Turning Sales Talent into Sales
Performance is our reason for being. As a...
The Step-by-
Step Process
for Generating
Sales Leads
from Webinars
Featuring: Brian Hasenbauer,
LeadG2
Inbound Marketing &...
Why Are We
Here Today?
How to Generate Sales Leads from Webinars
The 10 Steps
for Generating
Sales Leads
from Webinars
Today’s Webinar Will Cover
Step 1:
Know Who
Your Target
Audience Is
Step 2:
Choose Your
Topic & Title
Expert Tips
bit.ly/sales-leads-guide
Aligning your target persona’s needs and desires
with your need to generate leads regarding a
specific product line or ser...
Step 3:
Choose Your
Day & Time
Step 3:
Choose Your Day & Time
Tuesday
Wednesday
Thursday
Step 4:
Develop the Presentation
Step 5:
Structure Your Presentation
As much as this is a sales presentation and you are
trying to sell something, DON’T SELL SOMETHING!
Focus on being educati...
Step 6:
Decide on
Your
Presenters
Hosted by Laura
MacPherson, LeadG2
Blog Manager
Featuring: Brian
Hasenbauer,
Inbound Mar...
Your host and presenter have enough going on
during the webinar. Find another person at your
company that can act as the “...
Step 7:
Promotions Part I
Step 7:
Promotions Part I
3 ways to promote your
upcoming webinar include:
1. Email Marketing (clients / prospects)
2. Blo...
If you don’t have much content to share and are
are not blogging, use graphics that accentuate the
challenges your webinar...
Examples of Social Media Promotions
Step 8:
Promotions
Part II
Step 9:
Conduct
Webinar
The special offer should somehow be related to
the main argument or case that you are stating
during your presentation. A ...
Step 10:
Follow Up
1Expert
Tip
Step 10:
Follow Up 2
3
Build a Landing Page with
Webinar Recording /
Slideshare
Contact each person signed
up ...
1 Develop Your Target Audience
2 Choose Your Topic / Title
3 Choose Your Day / Time
4 Develop the Presentation
5 Structure...
Want to Learn
More?
Download our e-book
bit.ly/sales-leads-guide
The Step-by-Step Guide to Generating
Sales Leads from Web...
Questions?
www.leadg2.com
@L_L_MacPherson
@bhasenbauer
@leadg2
Thank You!
Laura MacPherson
Blog Manager
Brian Hasenbauer
Inbound Marketing & Sales
Consultant
Jason Zimmermann
Inbound Ma...
The Step-by-Step Process to Generating Leads from Webinars
The Step-by-Step Process to Generating Leads from Webinars
The Step-by-Step Process to Generating Leads from Webinars
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The Step-by-Step Process to Generating Leads from Webinars

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Learn a step-by-step process to create your own webinars and generate leads for your B2B company.

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The Step-by-Step Process to Generating Leads from Webinars

  1. 1. The Step-by- Step Process for Generating Sales Leads from Webinars
  2. 2. The Step-by- Step Process for Generating Sales Leads from Webinars Hosted by Laura MacPherson, LeadG2 Blog Manager LAURAMACPHERSON@LEADG2.COM @L_L_MACPHERSON
  3. 3. The Step-by- Step Process for Generating Sales Leads from Webinars And Jason Zimmermann, LeadG2 Inbound Marketing Specialist JASONZIMMERMANN@LEADG2.COM @INBOUNDJASON
  4. 4. We literally wrote the book on B2B Lead Generation… http://bit.ly/1RNnWlz
  5. 5. And are a HubSpot Platinum Agency partner
  6. 6. and know a thing or two about sales! Since 1983. Turning Sales Talent into Sales Performance is our reason for being. As a sales performance consulting company since 1983 we help B2B sales organizations attract, retain, and develop the highest performing sales people.
  7. 7. The Step-by- Step Process for Generating Sales Leads from Webinars Featuring: Brian Hasenbauer, LeadG2 Inbound Marketing & Sales Consultant BRIANHASENBAUER@LEADG2.COM @BHASENBAUER
  8. 8. Why Are We Here Today?
  9. 9. How to Generate Sales Leads from Webinars
  10. 10. The 10 Steps for Generating Sales Leads from Webinars Today’s Webinar Will Cover
  11. 11. Step 1: Know Who Your Target Audience Is
  12. 12. Step 2: Choose Your Topic & Title
  13. 13. Expert Tips bit.ly/sales-leads-guide
  14. 14. Aligning your target persona’s needs and desires with your need to generate leads regarding a specific product line or service makes for the best topics. It benefits both your target persona and your lead generation efforts. Expert Tips
  15. 15. Step 3: Choose Your Day & Time
  16. 16. Step 3: Choose Your Day & Time Tuesday Wednesday Thursday
  17. 17. Step 4: Develop the Presentation
  18. 18. Step 5: Structure Your Presentation
  19. 19. As much as this is a sales presentation and you are trying to sell something, DON’T SELL SOMETHING! Focus on being educational and persuasive, not on selling. Follow up emails, calls, and your offer are where you do your selling. Expert Tip
  20. 20. Step 6: Decide on Your Presenters Hosted by Laura MacPherson, LeadG2 Blog Manager Featuring: Brian Hasenbauer, Inbound Marketing Consultant
  21. 21. Your host and presenter have enough going on during the webinar. Find another person at your company that can act as the “Q&A person” and refer to them during the question and answer portion. Simply reference their name and ask if there are any questions from the audience. Expert Tip
  22. 22. Step 7: Promotions Part I
  23. 23. Step 7: Promotions Part I 3 ways to promote your upcoming webinar include: 1. Email Marketing (clients / prospects) 2. Blogging 3. Social Media
  24. 24. If you don’t have much content to share and are are not blogging, use graphics that accentuate the challenges your webinar helps attendees overcome. Expert Tip
  25. 25. Examples of Social Media Promotions
  26. 26. Step 8: Promotions Part II
  27. 27. Step 9: Conduct Webinar
  28. 28. The special offer should somehow be related to the main argument or case that you are stating during your presentation. A special offer will be better received by your webinar attendees if it’s relative to what you have been discussing for the past 30 or so minutes. Expert Tip
  29. 29. Step 10: Follow Up
  30. 30. 1Expert Tip Step 10: Follow Up 2 3 Build a Landing Page with Webinar Recording / Slideshare Contact each person signed up (can segment message by who attended / did not) Include Your Special Offer on the Landing Page
  31. 31. 1 Develop Your Target Audience 2 Choose Your Topic / Title 3 Choose Your Day / Time 4 Develop the Presentation 5 Structure Your Presentation 6 Decide on Your Presenters 7 Promotions Part I 8 Promotions Part II 9 Conduct Webinar 10 Follow Up The 10 Steps for Generating Sales Leads from Webinars
  32. 32. Want to Learn More? Download our e-book bit.ly/sales-leads-guide The Step-by-Step Guide to Generating Sales Leads from Webinar inboundhelp@leadg2.com
  33. 33. Questions? www.leadg2.com @L_L_MacPherson @bhasenbauer @leadg2
  34. 34. Thank You! Laura MacPherson Blog Manager Brian Hasenbauer Inbound Marketing & Sales Consultant Jason Zimmermann Inbound Marketing Consultant

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