Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Recap	
  Webinar	
  –	
  September	
  24,	
  2015	
  |	
  12pm	
  EDT	
  	
  
Hosted  by  Brian  Hasenbauer,  LeadG2  
Inbound  Marke7ng  &  Sales  Consultant  
BRIANHASENBAUER@LEADG2.COM  
@BHASENBAU...
Featuring:  The  LeadG2  Team  
Pictured	
  Le+	
  to	
  Right:	
  Laura	
  MacPherson,	
  Jason	
  Zimmermann,	
  Dani	
 ...
Today’s  Webinar  Will  Cover  
Grab	
  a	
  Cup	
  of	
  
Coffee	
  or	
  some	
  
lunch	
  and	
  lets	
  get	
  
started...
10  +  2  Takeaways  from  Inbound  2015    
-­‐	
  The	
  LeadG2	
  Team	
  
Go  All  In  on  Inbound!  
1
-­‐	
  MaI	
  Sunshine	
  
 
	
  
How	
  to	
  determine	
  what	
  a	
  successful	
  
inbound	
  effort	
  is	
  worth	
  to	
  your	
  business	
  ...
-­‐	
  Jason	
  Zimmermann	
  
SEO	
  is	
  sHll	
  relevant	
  but	
  a	
  lot	
  of	
  the	
  best	
  
pracHces	
  have	...
Solid,	
  detailed	
  research	
  is	
  the	
  best	
  (or	
  only)	
  way	
  
to	
  really	
  determine	
  who	
  your	
 ...
To	
  get	
  results	
  with	
  inbound	
  markeHng,	
  you	
  
have	
  to	
  thoroughly	
  know	
  your	
  audience	
  —	...
Conversion	
  opHmizaHon	
  is	
  about	
  creaHng	
  user	
  
experiences	
  that	
  delight	
  —	
  which	
  results	
  ...
Aziz	
  Ansari	
  Keynote—	
  How	
  technology	
  and	
  
innovaHon	
  is	
  impacHng	
  every	
  facet	
  of	
  our	
  
...
The  Sales  Process  Is  Broken  
It’s	
  Hme	
  to	
  “un-­‐suck”	
  the	
  Sales	
  business	
  –	
  Help	
  
your	
  sa...
There	
  isn’t	
  one	
  single	
  journey	
  to	
  purchase	
  
–	
  MarkeHng	
  &	
  Sales	
  must	
  be	
  flexible	
  a...
You	
  have	
  everything	
  you	
  need	
  to	
  move	
  forward	
  right	
  now.	
  
You	
  don’t	
  need	
  more	
  rea...
We  are  in  a  world  of  "informa7on  
asymmetry”  which  has  radically  changed  
the  sales  process.  This  is  true...
As	
  humans,	
  we	
  are	
  more	
  made	
  of	
  stories	
  than	
  we	
  are	
  of	
  all	
  
that	
  other	
  “stuff.”...
Hubspot  New  Product  Features  Overview	
  
Enhanced  Repor7ng  Capabili7es	
  
1
Ads  –  Google  &  LinkedIn  
2
Predic7ve  Lead  Scoring  	
  
3
Addi7onal  Integra7ons	
  
4
More…  GREAT  Sales  Tools!  	
  
5
Q&A  
InboundHelp@LeadG2.com  
Q&A  Want  to  Learn  More?    
Contact  Us  to  set  up  a  tour  of  all  of  the  
new  HubSpot  features!    
  
Just ...
Upcoming SlideShare
Loading in …5
×

LeadG2's Webinar Recap of the INBOUND 2015 Conference

408 views

Published on

The LeadG2 team attended INBOUND 2015 in Boston, and this webinar presentation shares the team's top takeaways and explanations of the new HubSpot product updates.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

LeadG2's Webinar Recap of the INBOUND 2015 Conference

  1. 1. Recap  Webinar  –  September  24,  2015  |  12pm  EDT    
  2. 2. Hosted  by  Brian  Hasenbauer,  LeadG2   Inbound  Marke7ng  &  Sales  Consultant   BRIANHASENBAUER@LEADG2.COM   @BHASENBAUER  
  3. 3. Featuring:  The  LeadG2  Team   Pictured  Le+  to  Right:  Laura  MacPherson,  Jason  Zimmermann,  Dani  Buckley,  Ma>  Sunshine,  Brian  Hasenbauer,  John  Henley  and  Dean  Moothart  
  4. 4. Today’s  Webinar  Will  Cover   Grab  a  Cup  of   Coffee  or  some   lunch  and  lets  get   started!   •  Takeaways  from  LeadG2     •  New  Product  Features  and  Updates     •  Bonus  for  Webinar  ASendees  
  5. 5. 10  +  2  Takeaways  from  Inbound  2015     -­‐  The  LeadG2  Team  
  6. 6. Go  All  In  on  Inbound!   1 -­‐  MaI  Sunshine  
  7. 7.     How  to  determine  what  a  successful   inbound  effort  is  worth  to  your  business     by  answering  one  very  simple  quesHon.         2 -­‐  MaI  Sunshine  
  8. 8. -­‐  Jason  Zimmermann   SEO  is  sHll  relevant  but  a  lot  of  the  best   pracHces  have  changed  and  people  are  sHll   trying  to  do  things  like  cram  keywords  into   content.   3
  9. 9. Solid,  detailed  research  is  the  best  (or  only)  way   to  really  determine  who  your  ideal  audience  is.   4 -­‐  Jason  Zimmermann  
  10. 10. To  get  results  with  inbound  markeHng,  you   have  to  thoroughly  know  your  audience  —  less   about  demographics  and  more  about   psychographics,  in  order  to  authenHcally   connect  with  a  group  you  are  not  a  part  of.   5 -­‐  Laura  MacPherson  
  11. 11. Conversion  opHmizaHon  is  about  creaHng  user   experiences  that  delight  —  which  results  in  not  only   more  leads  but  also  be>er  search  rankings.     6 -­‐  Laura  MacPherson  
  12. 12. Aziz  Ansari  Keynote—  How  technology  and   innovaHon  is  impacHng  every  facet  of  our   lives.   7 -­‐  Brian  Hasenbauer  
  13. 13. The  Sales  Process  Is  Broken   It’s  Hme  to  “un-­‐suck”  the  Sales  business  –  Help   your  sales  team  connect  &  educate  instead  of   interrupt  and  annoy.     –  Dharmesh  Shah  |  Co-­‐Founder  Hubspot   -­‐  Dean  Moothart   8
  14. 14. There  isn’t  one  single  journey  to  purchase   –  MarkeHng  &  Sales  must  be  flexible  and   adapt.   -­‐  Dean  Moothart   9
  15. 15. You  have  everything  you  need  to  move  forward  right  now.   You  don’t  need  more  reassurance.  –  From  Seth  Godin   Keynote   10 -­‐  Dani  Buckley  
  16. 16. We  are  in  a  world  of  "informa7on   asymmetry”  which  has  radically  changed   the  sales  process.  This  is  true  for  every   single  thing.  Every  single  market.  You  are   not  exempt.       –  From  Daniel  Pink  Keynote   11 -­‐  Dani  Buckley  
  17. 17. As  humans,  we  are  more  made  of  stories  than  we  are  of  all   that  other  “stuff.”  Use  these  stories  to  be>er  connect  with   your  customers.  Understand  their  story,  and  your  role  in  their   story,  and  you’ll  have  much  more  authenHc  and  effecHve   markeHng.     12 Shawn   Pfunder,  Editor   in  Chief,   GoDaddy   -­‐  Dani  Buckley  
  18. 18. Hubspot  New  Product  Features  Overview  
  19. 19. Enhanced  Repor7ng  Capabili7es   1
  20. 20. Ads  –  Google  &  LinkedIn   2
  21. 21. Predic7ve  Lead  Scoring     3
  22. 22. Addi7onal  Integra7ons   4
  23. 23. More…  GREAT  Sales  Tools!     5
  24. 24. Q&A   InboundHelp@LeadG2.com  
  25. 25. Q&A  Want  to  Learn  More?     Contact  Us  to  set  up  a  tour  of  all  of  the   new  HubSpot  features!       Just  email  inboundhelp@leadg2.com   and  tell  us  you  would  like  a  new   product  features  tour!  

×