MSGB - Partnership Success


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MSGB - Partnership Success

  1. 1. Main Streets Go Blue Raising awareness of colorectal cancer in Queens, NY Although initial conversations regarding the implementation of Main Streets Go Bluein Queens got off to a late start, this did not impact the success of the events. The Queensand Asian Initiatives Regions of the American Cancer Society took the lead with thisinitiative and collaborated with New York Hospital of Queens and the Eastern & WesternPartnerships of the NYS DOH Cancer Services Program to increase awareness of theimportance of colorectal screening in Queens with a press conference and a free screeningevent. To kickoff Main Streets Go Blue, a press conference was held on Thursday, March 22at the Flushing Library in Flushing, NY. Ming-der Chang, Regional Vice President, AmericanCancer Society, Asian Initiatives facilitated the press conference, which included thefollowing speakers: Crystal Feng, Public Affairs Associate, NYC Comptroller John LiusOffice; Moshe Rubin, M.D., Director, Gastroenterology, New York Hospital Queens;Shirvahna Gobin, MPA, Director, Cancer Services Program of Western Queens, AmericanCancer Society; Jacqueline Xouris, MS, RN, Director, Cancer Services Program of EasternQueens; Linda Sun, Chief of Staff, NYS Assembly member Grace Mengs Office and arepresentative from Peter Koo’s office. The speakers discussed colon cancer, specificallythat it is a highly treatable and often times preventable disease if polyps are caught in theearly stages, and removed; the importance of timely colorectal cancer screenings, the freescreening resources available in Queens (i.e. CSP Program) and announced the freescreening event scheduled for March 29. We were very pleased with the media coveragethat the American Cancer Society, Asian Initiatives was able to secure for the press event,which included newspapers articles, television clips as well as radio announcements. Thefollowing media outlets covered the event: NY1 Queens, Sinovision, World Journal, Sing TaoDaily, China News, Ming Pao, Epoch Times, Sino TV, Sino American Radio Station, ChineseNetwork Radio Station, Korean Times, Korean Daily, New York Korean Daily. The week following the press conference, the Partnerships hosted a free screeningevent at the Flushing Library, where uninsured men and women over the age of 50 couldreceive a FIT kit. Women over the age of 40 were also encouraged to sign up for breast andcervical screening if they were due for a screening. Additionally, Gastroenterologist, Dr.Moshe Rubin, presented life-saving information about colorectal cancer while informationabout colon cancer and the other services offered by the Cancer Services Program weredistributed to attendees. We are pleased to announce that the Western Partnershipdistributed 52 FIT kits, all of which were returned and none of which were cancerous. TheEastern Partnership distributed 38 FIT kits and found 8 additional clients at increased orhigh risk who were referred for colonoscopies at NYHQ. (6 insured clients, 2 uninsured) By partnering with the American Cancer Society, the Eastern and Western NYSDOHCSP Partnerships were able to expand our reach into the Asian community and screenalmost 100 individuals who may have forgone a life-saving cancer screening due to costand access barriers. This was a tremendously successful event for the combined CancerServices Programs of Queens, but more importantly, for the men and women we served!