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Social Media For Success And Safety By Scott Mills

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Social Media For Success And Safety | Relationships And Technology | The need for a pardigm shift from legal liability model to policy driving relationships + technology approach to social media with purpose and proces

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Social Media For Success And Safety By Scott Mills

  1. 1. InternetViolence Prevention.com Relationships Technology
  2. 2. Presenter <ul><li>Constable Scott Mills </li></ul><ul><li>Toronto Police Service </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Social Media Officer </li></ul><ul><li>User name: TorontoPolice </li></ul>
  3. 3. Crime Stoppers International Social Media Adviser Facebook.com/CSIWorld Twitter.com/CSIWorld Youtube.com/CSIWorld CSIWORLD.org
  4. 4. Social Media Community Youth <ul><li>Profile: Facebook.com/ScotMills </li></ul><ul><li>Page: Facebook.com/GraffitiBMXCop </li></ul><ul><li>@GraffitiBMXCop </li></ul><ul><li>TorontoBMX </li></ul><ul><li>LegalGraffitiArt </li></ul>
  5. 5. Relationships+Technology Key Messages <ul><li>Adult mentorship in real life must be continued into cyber world to prevent societal violence </li></ul><ul><li>Paradigm shift from legal liability model to policy driven relationship/technology approach is essential for community safety </li></ul><ul><li>Relationships and trust between adults and youth are key to the prevention of bullying, gangs, suicides, threatening bodily harm/death, online intimidation, terrorism </li></ul><ul><li>Adults include parents, teachers, school admin, police, social workers, justice system workers, correctional staff </li></ul><ul><li>Social media is vehicle for sustainable, connected relationships that create trust which fosters reporting of concerns of violence to be dealt with BEFORE a mass shooting/bombing/bullying/gang involvement/suicide </li></ul><ul><li>Qualitative measurement of effectiveness required - organizational leadership and performance measurement/promotion process for Internet Violence Prevention strategies necessary </li></ul>
  6. 6. Relationships +Technology Key Message 1 <ul><li>Adult mentorship is real life must be continued into the cyber world to prevent societal violence </li></ul>
  7. 7. Relationships + Technology Key Message 2 <ul><li>Paradigm shift from legal liability model to policy driven relationship/technology approach is essential for community safety </li></ul><ul><li>STOP BLOCKING SOCIAL MEDIA </li></ul><ul><li>Start community building and preventing violence </li></ul>
  8. 8. Relationships + Technology Key Message 3 <ul><li>Relationships and trust between adults and youth are key to the prevention of bullying, gangs, suicides, threatening bodily harm/death, sexting, online intimidation, terrorism, mass shootings </li></ul>
  9. 9. Relationships + Technology Key Message 4 <ul><li>Adults include parents, teachers, school administrators, police, social workers, justice system workers, correctional staff </li></ul>
  10. 10. Relationships + Technology Key Message 5 <ul><li>Social media is vehicle for sustainable, connected relationships that create trust which fosters reporting of concerns of violence to be dealt by authorities BEFORE a mass shooting/bombing/bullying/gang involvement/suicide </li></ul>
  11. 11. Quantitative Success Crime Stoppers Tips Tripled in 2 Years <ul><li>AFTER Relationships/Techology </li></ul><ul><ul><li>1000 tips per month </li></ul></ul><ul><li>BEFORE Relationships/Technology </li></ul><ul><ul><li>300 tips per month </li></ul></ul>
  12. 12. Social Media Crime Stoppers is Key
  13. 13. 2008 Interpol + Social Media Prevent/SolveCrime @Interpol_ICPO For full presentation at 5th Annual Interpol Fugitives Conference Nov/2008 Click ‘Documents’ tab http://InternetViolencePrevention.com
  14. 14. Teen Suicides Stopped <ul><li>Largest High School in Canada 2000+ students </li></ul><ul><li>School Safety Monitor Dave Bradley </li></ul><ul><li>In partnership with Toronto Police School Resource Officer Program and Crime Stoppers </li></ul><ul><li>Saw timely posts of suicide on Facebook </li></ul><ul><li>STOPPED 5 Teen Suicides </li></ul>
  15. 15. Relationships and Technology School Safety “Hall Monitor”
  16. 16. Gang Involvement Stopped Community Leaders Created <ul><li>Social Alchemy - take bad + turn to good </li></ul><ul><li>@ArtofPhade Jessey Pacho </li></ul><ul><li>Crime Stoppers International Student of the Year </li></ul><ul><li>@BubzArt Kedre Browne </li></ul><ul><li>Jason Tojeiro Facebook.com/TorontoBMX </li></ul><ul><li>Chief’s Youth Advisory Council </li></ul><ul><li>Nicholas Maharaj @Twittnick @CYACCouncil </li></ul>
  17. 17. Mass Shooting Stopped <ul><li>Teacher reports suspicious posts by a facebook friend to police via facebook </li></ul><ul><li>Police investigation results in arrest of anti-Semetic individual threatening “Virginia Tech” style school shooting on University Campus </li></ul>
  18. 18. Emergency Management Relationships+Technology
  19. 19. Jan/2011 Omaha, Nebraska <ul><li>Son of a police officer Omaha, Nebraska </li></ul><ul><li>left suicide note on Facebook </li></ul><ul><li>Shot+killed vice principal </li></ul><ul><li>Wounded principal </li></ul><ul><li>Killed himself </li></ul><ul><li>Could we PREVENT with Relationships + Technology Strategy? </li></ul>
  20. 20. Relationships +Technology Internet Violence Prevention http://bit.ly/OmahaIVP
  21. 21. Jan/2011 Tuscon, Arizona <ul><li>Congresswoman Gifford wounded </li></ul><ul><li>14 citizens wounded, 6 dead </li></ul><ul><li>Within hours @Mashable had “Social Media Guide to Mass Shooting” on Facebook and Twitter </li></ul><ul><li>All the warning signs were there </li></ul><ul><li>Could relationships and technology strategy have prevented this? </li></ul>
  22. 22. Relationships and Technology It is our duty to PREVENT
  23. 23. What Can Be Done? <ul><li>Make Social Media Policy Top Priority </li></ul><ul><li>Massive Education and Training </li></ul><ul><li>It can be accomplished with hope, vision and action </li></ul><ul><li>Bill Bond - President US Association of School Principals </li></ul>
  24. 24. You are the expert and you don’t even know it…YET!
  25. 25. The Power of One “Each One Teach One” <ul><li>Bill J. Bond - witnessed 3 students die in school shooting when he was principal </li></ul><ul><li>Dedicated to PREVENTION </li></ul><ul><li>BEFORE Training: </li></ul><ul><ul><li>“ We are losing a generation of our youth” </li></ul></ul><ul><ul><li>“ I have to quit because I an no longer effective” </li></ul></ul><ul><li>AFTER Training: </li></ul><ul><ul><li>“ I don’t even have to change one slide in my presentation - just ask people to be my friend in social media at the end” </li></ul></ul>
  26. 26. Presenter Contact Info <ul><li>Constable Scott Mills </li></ul><ul><li>Toronto Police Service </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Office: 416-808-7100 </li></ul><ul><li>Cell: 647-449-2801 </li></ul><ul><li>E-Mail: [email_address] </li></ul><ul><li>E-Mail: [email_address] </li></ul>

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