SWOT analysis ofSWOT analysis ofCruise Shipping inCruise Shipping inLithuaniLithuania
Klaipeda – Lithuania’s onlyport and its largest transportcenter.The Cruise VesselTerminal is in the heart ofthe city.Termi...
STRENGHTS ofSTRENGHTS ofour destination:our destination:Convenient geographicallocation;Certified in accordance withmana...
Klaipėda successfully “anchored”itself as a cruise destination,thanks to its extensive and activemarketing campaign.This m...
Statistics:Statistics:Cruise Calls andCruise Calls andPassengersPassengersBetween 2003 and 2007there has been aremarkable ...
WEAKNESSESWEAKNESSESof our destinationof our destination:The Old Town and cruise shipterminal area are still underconstru...
OPPORTUNITIES:OPPORTUNITIES:Expanding SitesDeveloping InfrastructureReducing Port ChargesImproving Services
ExpandingExpandingSights (1)Sights (1)WaterfrontDevelopment ProjectSEAGATEWaterfront project SEAGATE,located on the Dane R...
Expanding SightsExpanding Sights(2)(2)WaterfrontDevelopment ProjectMEMEL CITYWaterfront project MEMEL CITY islocated on th...
DevelopingDevelopingInfrastructureInfrastructureThe Cruise Vessel Terminal covers anarea of 1.2 ha and is located about100...
Reducing PortReducing PortChargesChargesStriving to further develop cruiseshipping in the port, the regulations onKlaipeda...
ImprovingImprovingServicesServicesA new Passenger and CargoTerminal is under construction inthe central part of the city. ...
Threats:Threats:Strong seasonal effects on thetourism sector.Rising oil and gas prices.Strong rivals, like Tallinn, Osl...
Places offered to visitPlaces offered to visitfor tourists in Klaipedafor tourists in KlaipedaRegion.Region.
Curonian SpitCuronian SpitThe Curonian Spit is a place ofunique nature and ancient local culture,shaped by the highest san...
PalangaPalangaPalanga is the country’s largestresort and is situated 26 km northof Klaipeda.This resort town welcomes visi...
LithuanianLithuanianVillage LifeVillage LifeA visit to Lithuanianfarmsteads is a unique opportunityto:• meet local people•...
Despite all thethreats, Klaipeda hasa strong potential andopportunities to growand develop as acruise destination,what is ...
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Homework Lithuania

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Homework Lithuania

  1. 1. SWOT analysis ofSWOT analysis ofCruise Shipping inCruise Shipping inLithuaniLithuania
  2. 2. Klaipeda – Lithuania’s onlyport and its largest transportcenter.The Cruise VesselTerminal is in the heart ofthe city.Terminal and itsapproaches offer allservices for tourists: taxi,telephone, bars, restaurantsand hotels.
  3. 3. STRENGHTS ofSTRENGHTS ofour destination:our destination:Convenient geographicallocation;Certified in accordance withmanagement system standardsISO ;Is the leader among the ports ofthe Baltic Sea;A large consumer market;Ice-free port.
  4. 4. Klaipėda successfully “anchored”itself as a cruise destination,thanks to its extensive and activemarketing campaign.This marketing campaign includesparticipation in and hosting of largeinternational cruise related events,membership in cruise associations,enlarging of excursion choices, andoffering personalized greetings forcruise passengers.
  5. 5. Statistics:Statistics:Cruise Calls andCruise Calls andPassengersPassengersBetween 2003 and 2007there has been aremarkable growth inthe number of cruisepassengers to Klaipedafrom nearly 9.000 toover 36.000 passengersrespectively, whichrepresents an increaseof almost 400 %.In 2012 Baltic regionobserved at 7 percentgrowth of cruiseshipping.
  6. 6. WEAKNESSESWEAKNESSESof our destinationof our destination:The Old Town and cruise shipterminal area are still underconstruction;Existing port infrastructure does notensure high service standards andgood quality of service;It is not adapted to the needs ofpeople with disabilities;It needs investment to expand andmodernize the maritime passengerand transport infrastructure;
  7. 7. OPPORTUNITIES:OPPORTUNITIES:Expanding SitesDeveloping InfrastructureReducing Port ChargesImproving Services
  8. 8. ExpandingExpandingSights (1)Sights (1)WaterfrontDevelopment ProjectSEAGATEWaterfront project SEAGATE,located on the Dane River estuary.In the territory of the former shiprepair yard near historical downtownKlaipeda, the waterfront is beingreconstructed to preserve themaritime heritage, and to offerentertainment and leisure activitiesfor visitors.
  9. 9. Expanding SightsExpanding Sights(2)(2)WaterfrontDevelopment ProjectMEMEL CITYWaterfront project MEMEL CITY islocated on the Dane River.The territory of the former ship repairyard will be reconstructed to offeroutstanding business and residentialfacilities, and a large variety ofentertainment ventures.
  10. 10. DevelopingDevelopingInfrastructureInfrastructureThe Cruise Vessel Terminal covers anarea of 1.2 ha and is located about100 m from the city centre.Vessels with the length of 315 m andthe draught of 8.5 m are able to moorat the terminal.
  11. 11. Reducing PortReducing PortChargesChargesStriving to further develop cruiseshipping in the port, the regulations onKlaipeda Port Dues has been reduced 3times in a row.According to the amendments, portdues for cruise vessels larger than50,000 GT (Gross Tonnage) arecalculated on the rate of 50,000 GT,and a 20 % discount on port dues aregranted from the second call of eachyear.
  12. 12. ImprovingImprovingServicesServicesA new Passenger and CargoTerminal is under construction inthe central part of the city. It will becompleted in the end of 2013.The new terminal will expand toaccommodate all cruise vesselscalling at the port and will guaranteethe highest quality of services forpassengers.
  13. 13. Threats:Threats:Strong seasonal effects on thetourism sector.Rising oil and gas prices.Strong rivals, like Tallinn, Oslo,Helsinki, Riga, Gydnia and others.Lack of specialists in thisbusiness.Lack of entertainment facilities,not enough things to do and to seefor tourists in Klaipeda.
  14. 14. Places offered to visitPlaces offered to visitfor tourists in Klaipedafor tourists in KlaipedaRegion.Region.
  15. 15. Curonian SpitCuronian SpitThe Curonian Spit is a place ofunique nature and ancient local culture,shaped by the highest sand dunes inNorthern Europe.Nida and Juodkrante, smallresorts on the Spit, unveil thedistinctive architecture of fisherman’sfarmsteads.The Curonian Spit is included in theUNESCO World Heritage List.
  16. 16. PalangaPalangaPalanga is the country’s largestresort and is situated 26 km northof Klaipeda.This resort town welcomes visitorsto:• The largest Amber Museum inthe Baltic States• Botanical Gardens• Neo-Gothic Church• Palanga Pier• Pedestrian Boulevard
  17. 17. LithuanianLithuanianVillage LifeVillage LifeA visit to Lithuanianfarmsteads is a unique opportunityto:• meet local people• participate in local festivities• enjoy traditional cuisine
  18. 18. Despite all thethreats, Klaipeda hasa strong potential andopportunities to growand develop as acruise destination,what is reallyexpected.

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