Be the first to like this
How marketing mix analysis updates the 4 P’s for the modern world.
“Making your numbers” used to be a once-a-year thing at review time. These days, it’s not even quarterly. Marketing Managers are expected to review, analyse, and make decisions on an ongoing schedule... in real time.
Because in today’s world of Marketing Operations - where marketers and technologists work side-by-side - that’s what your competitors are doing.
But scratch the surface of those competitors, and you’ll find many of them are running with the 4 P’s of the classic marketing mix - Product, Price, Place, and Promotion - with the same approach as ever. And that’s an opportunity for you.
Because operations-driven marketers (and marketing-aware operations) use marketing mix analysis to learn how those classic ingredients need to change. Here are some of their thoughts, in this handy infographic.