DIAGNOSING AND CURING

COMPETITIVE
TWITTER
SYNDROME
CHARLENE KINGSTON
CROW INFORMATION DESIGN
@CROWINFODESIGN
BLOG.CROWINF...
Why You Need This
    Easy to measure


    meaningless metrics
    Important to focus on

    quality over quantity
   ...
Early Adopter’s Tale
Old School Media Strategy
It’s About Conversation
Short Message Nirvana
Measure Social Media Success
Tell-Tale Signs
    Track various scores


    and rankings
    Tweet to improve

    your score
    Evaluate people to
...
Causes
    Humans love


    numbers
    Old school

    habits of
    thought
    Abundance of


    analysis tools
  ...
Finding The Cure
    Determine your


    business Twitter goal
    Define your target

    community members
    to mee...
Finding The Cure (cont.)
    Review your tweet


    archive against your
    goal
    How often do you


    reply vs. ...
Define Yourself By Whom You
Follow
Additional Resources
    Twitter for Beginners ebook


     blog.crowinfodesign.com/2009/04/06/ebook-
     twitter-for-b...
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Competitive Twitter Syndrome

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Are you struggling to figure out how to measure your effectiveness with Twitter? This presentation explains the common pitfall in that process, and offers some practical suggestions for focusing on the quality of your conversations over easily quantified but meaningless metrics.

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Competitive Twitter Syndrome

  1. 1. DIAGNOSING AND CURING COMPETITIVE TWITTER SYNDROME CHARLENE KINGSTON CROW INFORMATION DESIGN @CROWINFODESIGN BLOG.CROWINFODESIGN.COM TWITTER@CROWINFODESIGN.COM © 2009 Charlene Kingston
  2. 2. Why You Need This Easy to measure  meaningless metrics Important to focus on  quality over quantity Stay true to the purpose  of social media Opportunity to start out  strong and build momentum
  3. 3. Early Adopter’s Tale
  4. 4. Old School Media Strategy
  5. 5. It’s About Conversation
  6. 6. Short Message Nirvana
  7. 7. Measure Social Media Success
  8. 8. Tell-Tale Signs Track various scores  and rankings Tweet to improve  your score Evaluate people to  follow by their follower count Maintain a follower  to following ratio
  9. 9. Causes Humans love  numbers Old school  habits of thought Abundance of  analysis tools It’s easier to  grab numbers
  10. 10. Finding The Cure Determine your  business Twitter goal Define your target  community members to meet your goal Review the people  you currently follow against your goal
  11. 11. Finding The Cure (cont.) Review your tweet  archive against your goal How often do you  reply vs. start conversations? How often do you  retweet?
  12. 12. Define Yourself By Whom You Follow
  13. 13. Additional Resources Twitter for Beginners ebook   blog.crowinfodesign.com/2009/04/06/ebook- twitter-for-beginners/ My blog blog.crowinfodesign.com  My website www.crowinfodesign.com  My Twitter accounts   @CrowInfoDesign (business)  @Kinchie (personal)

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